Advertising Networks Usage Statistics and Market Share in United States of America (.us)
We are tracking usage statistics and market share of 55 web technologies in Advertising Networks in United States of America (.us). In April 2024 the most popular web technology in Advertising Networks in United States of America (.us) is Google AdSense with 44% market share. In second place there is Twitter Ads with 16% market share. After that there are Microsoft Advertising with 8%, Criteo with 6% and AdRoll with 6% market share. Top 5 web technologies together have 81% market share. The remaining 50 web technologies in Advertising Networks have a combined market share of 19%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 55 different technologies in Advertising Networks.
There are 13,303 websites using Advertising Networks in United States of America (.us websites) in out database.
Advertising Networks Usage Statistics and Market Share in United States of America (.us) in April 2024
#1 Google AdSense 
44.48%
#2 Twitter Ads 
16.12%
#3 Microsoft Advertising 
7.59%
#4 Criteo 
7.53%
#5 AdRoll 
6.33%
#6 Prebid 
5.60%
#7 DoubleClick Ad Exchange (AdX) 
4.71%
#8 Outbrain 
1.38%
#9 DoubleClick for Publishers (DFP) 1.35%
#10 AppNexus 
1.04%
#11 theTradeDesk 
0.71%
#12 Taboola 
0.62%
#13 Smart Ad Server 
0.40%
#14 Ezoic 
0.32%
#15 Snap Pixel 
0.22%
#16 Sizmek 
0.21%
#17 Infolinks 
0.19%
#18 LiveIntent 
0.18%
#19 JuicyAds 
0.09%
#20 BuySellAds 
0.08%
#21 Adzerk 
0.08%
#22 Broadstreet 
0.08%
#23 DoubleClick Floodlight 0.07%
#24 AdThrive 
0.05%
#25 Mediavine 
0.05%
#26 Yandex.Direct 
0.05%
#27 TVSquared 
0.05%
#28 33Across 
0.05%
#29 Chitika 
0.04%
#30 ExoClick 
0.04%
#31 DoubleClick Campaign Manager (DCM) 0.03%
#32 Carbon Ads 
0.02%
#33 FirstImpression.io 
0.02%
#34 Kevel 
0.02%
#35 PubMatic 
0.02%
#36 Marfeel 
0.02%
#37 Open AdStream 
0.02%
#38 Optimise 
0.02%
#39 SHE Media 
0.02%
#40 Solve Media 
0.02%
#41 Titan 
0.02%
#42 ADFOX 
0.01%
#43 AcuityAds 
0.01%
#44 Advally 
0.01%
#45 LinkSmart 
0.01%
#46 MGID 
0.01%
#47 OpenX 
0.01%
#48 Primis 
0.01%
#49 Project Wonderful 
0.01%
#50 PubGuru 
0.01%
#51 PurpleAds 
0.01%
#52 Rubicon Project 
0.01%
#53 Sovrn 
0.01%
#54 Tatari 
0.01%
#55 Yektanet 
0.01%
Technologies in Advertising Networks in United States of America (.us)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Sizmek
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
LiveIntent
LiveIntent is an email ad monetization platform.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Adzerk
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
DoubleClick Floodlight
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Mediavine
Mediavine is a full service ad management platform.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Chitika
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Open AdStream
Optimise
Optimise Media Group is a UK-based performance advertising network.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Solve Media
Titan
ADFOX
ADFOX is an advertising management platform for media publishers.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
Advally
Advally is an advertising platform for publishers.
LinkSmart
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
OpenX
OpenX is a programmatic advertising technology company.
Primis
Primis is a video discovery platform for publishers.
Project Wonderful
PubGuru
PubGuru is a header wrapper and ad ops platform.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Rubicon Project
Rubicon Project is an online advertising technology company.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Tatari
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
Advertising Networks Market Share History in United States of America (.us) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 44.62% | 44.79% | 44.96% | 45.04% | 45.18% | 44.40% | 44.36% | 44.41% | 44.47% | 44.49% | 44.48% |
| Twitter Ads | 16.24% | 16.39% | 16.22% | 16.17% | 16.16% | 16.31% | 16.25% | 16.24% | 16.24% | 16.18% | 16.12% |
| Criteo | 7.31% | 7.33% | 7.42% | 7.40% | 7.31% | 7.44% | 7.48% | 7.47% | 7.48% | 7.52% | 7.53% |
| Microsoft Advertising | 7.19% | 7.27% | 7.24% | 7.26% | 7.27% | 7.41% | 7.55% | 7.56% | 7.54% | 7.59% | 7.59% |
| Prebid | 6.10% | 5.74% | 5.72% | 5.62% | 5.52% | 5.60% | 5.62% | 5.62% | 5.64% | 5.61% | 5.60% |
| AdRoll | 6.21% | 6.17% | 6.21% | 6.24% | 6.23% | 6.31% | 6.29% | 6.29% | 6.29% | 6.32% | 6.33% |
| DoubleClick Ad Exchange (AdX) | 5.13% | 4.85% | 4.74% | 4.73% | 4.72% | 4.79% | 4.79% | 4.79% | 4.80% | 4.71% | 4.71% |
| DoubleClick for Publishers (DFP) | 1.39% | 1.34% | 1.33% | 1.32% | 1.31% | 1.34% | 1.34% | 1.34% | 1.34% | 1.34% | 1.35% |
| Outbrain | 1.10% | 1.35% | 1.41% | 1.40% | 1.44% | 1.47% | 1.45% | 1.40% | 1.37% | 1.38% | 1.38% |
| AppNexus | 1.07% | 1.05% | 1.04% | 1.05% | 1.05% | 1.06% | 1.06% | 1.06% | 1.06% | 1.05% | 1.04% |
| theTradeDesk | 0.65% | 0.67% | 0.65% | 0.67% | 0.68% | 0.66% | 0.67% | 0.67% | 0.68% | 0.70% | 0.71% |
| Taboola | 0.62% | 0.62% | 0.61% | 0.62% | 0.63% | 0.63% | 0.62% | 0.62% | 0.62% | 0.62% | 0.62% |
| Smart Ad Server | 0.27% | 0.34% | 0.36% | 0.36% | 0.37% | 0.38% | 0.37% | 0.37% | 0.37% | 0.37% | 0.40% |
| Ezoic | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% | 0.30% | 0.30% | 0.30% | 0.28% | 0.30% | 0.32% |
| Sizmek | 0.21% | 0.21% | 0.20% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Snap Pixel | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| LiveIntent | 0.20% | 0.19% | 0.20% | 0.20% | 0.20% | 0.21% | 0.19% | 0.19% | 0.18% | 0.18% | 0.18% |
| Infolinks | 0.18% | 0.18% | 0.18% | 0.18% | 0.17% | 0.20% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
| Adzerk | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% |
| BuySellAds | 0.08% | 0.08% | 0.09% | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Broadstreet | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% |
| DoubleClick Floodlight | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| JuicyAds | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% |
| Mediavine | 0.05% | 0.06% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% |
| Yandex.Direct | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| AdThrive | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Carbon Ads | 0.02% | 0.02% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Chitika | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| TVSquared | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% |
| ExoClick | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Optimise | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| 33Across | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% |
| FirstImpression.io | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| PubMatic | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Open AdStream | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| OpenX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| Advally | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LinkSmart | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Primis | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| PurpleAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SHE Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| Sovrn | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yektanet | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |