Advertising Networks Usage Statistics and Market Share in Netherlands (.nl)
We are tracking usage statistics and market share of 53 web technologies in Advertising Networks in Netherlands (.nl). In April 2024 the most popular web technology in Advertising Networks in Netherlands (.nl) is Google AdSense with 40% market share. In second place there is Twitter Ads with 26% market share. After that there are Microsoft Advertising with 13%, DoubleClick Ad Exchange (AdX) with 6% and Criteo with 6% market share. Top 5 web technologies together have 90% market share. The remaining 48 web technologies in Advertising Networks have a combined market share of 10%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 53 different technologies in Advertising Networks.
There are 46,848 websites using Advertising Networks in Netherlands (.nl websites) in out database.
Advertising Networks Usage Statistics and Market Share in Netherlands (.nl) in April 2024
#1 Google AdSense 
39.80%
#2 Twitter Ads 
25.82%
#3 Microsoft Advertising 
12.86%
#4 DoubleClick Ad Exchange (AdX) 
6.44%
#5 Criteo 
5.83%
#6 Prebid 
1.83%
#7 AdRoll 
1.71%
#8 DoubleClick for Publishers (DFP) 1.23%
#9 AppNexus 
0.82%
#10 Outbrain 
0.67%
#11 Smart Ad Server 
0.65%
#12 Ezoic 
0.62%
#13 Zanox 
0.38%
#14 Taboola 
0.24%
#15 Mediavine 
0.20%
#16 Snap Pixel 
0.19%
#17 Chitika 
0.11%
#18 Sizmek 
0.08%
#19 BuySellAds 
0.08%
#20 theTradeDesk 
0.06%
#21 JuicyAds 
0.06%
#22 DoubleClick Campaign Manager (DCM) 0.05%
#23 OpenX 
0.04%
#24 LKQD 
0.03%
#25 Project Wonderful 
0.02%
#26 Carbon Ads 
0.02%
#27 Marfeel 
0.02%
#28 33Across 
0.02%
#29 LiveIntent 
0.01%
#30 ADFOX 
0.01%
#31 Advally 
0.01%
#32 ExoClick 
0.01%
#33 Infolinks 
0.01%
#34 AdScale 
0.01%
#35 Solve Media 
0.01%
#36 DoubleClick Floodlight 0.01%
#37 Nativo 
0.01%
#38 Optimise 
0.00%
#39 Titan 
0.00%
#40 Adzerk 
0.00%
#41 AdThrive 
0.00%
#42 Adalyser 
0.00%
#43 Admo.tv 
0.00%
#44 Broadstreet 
0.00%
#45 MGID 
0.00%
#46 Primis 
0.00%
#47 PurpleAds 
0.00%
#48 Rubicon Project 
0.00%
#49 SHE Media 
0.00%
#50 Sovrn 
0.00%
#51 TVSquared 
0.00%
#52 Yandex.Direct 
0.00%
#53 Yieldlab 
0.00%
Technologies in Advertising Networks in Netherlands (.nl)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Zanox
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Mediavine
Mediavine is a full service ad management platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Chitika
Sizmek
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
OpenX
OpenX is a programmatic advertising technology company.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Project Wonderful
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
LiveIntent
LiveIntent is an email ad monetization platform.
ADFOX
ADFOX is an advertising management platform for media publishers.
Advally
Advally is an advertising platform for publishers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Solve Media
DoubleClick Floodlight
Nativo
Nativo is an advertising technology provider.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Titan
Adzerk
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Admo.tv
Admo.tv is a company developing a TV and radio analytics platform.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Primis
Primis is a video discovery platform for publishers.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Rubicon Project
Rubicon Project is an online advertising technology company.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Sovrn
Sovrn is a advertising products and services provider for publishers.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in Netherlands (.nl) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 38.57% | 38.95% | 39.07% | 39.23% | 39.36% | 39.43% | 39.43% | 39.47% | 39.52% | 39.75% | 39.80% |
| Twitter Ads | 26.04% | 26.04% | 26.07% | 25.99% | 25.93% | 25.89% | 25.89% | 25.89% | 25.89% | 25.87% | 25.82% |
| Microsoft Advertising | 13.18% | 13.11% | 13.07% | 13.00% | 13.03% | 13.07% | 13.09% | 13.10% | 13.08% | 12.90% | 12.86% |
| DoubleClick Ad Exchange (AdX) | 6.87% | 6.56% | 6.47% | 6.48% | 6.46% | 6.45% | 6.46% | 6.46% | 6.47% | 6.46% | 6.44% |
| Criteo | 6.08% | 5.98% | 5.95% | 5.95% | 5.90% | 5.87% | 5.86% | 5.87% | 5.87% | 5.86% | 5.83% |
| Prebid | 1.98% | 1.97% | 1.95% | 1.93% | 1.92% | 1.89% | 1.86% | 1.86% | 1.84% | 1.82% | 1.83% |
| AdRoll | 1.74% | 1.71% | 1.71% | 1.72% | 1.73% | 1.72% | 1.73% | 1.74% | 1.73% | 1.71% | 1.71% |
| DoubleClick for Publishers (DFP) | 1.41% | 1.29% | 1.25% | 1.24% | 1.24% | 1.24% | 1.24% | 1.24% | 1.24% | 1.24% | 1.23% |
| AppNexus | 1.00% | 0.91% | 0.82% | 0.82% | 0.82% | 0.82% | 0.83% | 0.83% | 0.83% | 0.82% | 0.82% |
| Ezoic | 0.66% | 0.65% | 0.64% | 0.65% | 0.63% | 0.64% | 0.64% | 0.64% | 0.63% | 0.62% | 0.62% |
| Outbrain | 0.46% | 0.65% | 0.73% | 0.74% | 0.74% | 0.73% | 0.73% | 0.65% | 0.65% | 0.67% | 0.67% |
| Zanox | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% |
| Smart Ad Server | 0.32% | 0.47% | 0.55% | 0.56% | 0.56% | 0.56% | 0.55% | 0.56% | 0.56% | 0.57% | 0.65% |
| Taboola | 0.22% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.24% | 0.24% |
| Snap Pixel | 0.19% | 0.19% | 0.18% | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% |
| Mediavine | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Chitika | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% |
| Sizmek | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.09% | 0.08% | 0.08% |
| BuySellAds | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| theTradeDesk | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| JuicyAds | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| DoubleClick Campaign Manager (DCM) | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| OpenX | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| LKQD | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Project Wonderful | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Carbon Ads | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| LiveIntent | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Marfeel | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Advally | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Optimise | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Titan | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdThrive | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Nativo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Primis | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PurpleAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Sovrn | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| TVSquared | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yandex.Direct | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |