Advertising Networks Usage Statistics and Market Share in South Africa (.za)
We are tracking usage statistics and market share of 35 web technologies in Advertising Networks in South Africa (.za). In March 2024 the most popular web technology in Advertising Networks in South Africa (.za) is Google AdSense with 46% market share. In second place there is Twitter Ads with 30% market share. After that there are AdRoll with 4%, DoubleClick Ad Exchange (AdX) with 4% and Criteo with 4% market share. Top 5 web technologies together have 88% market share. The remaining 30 web technologies in Advertising Networks have a combined market share of 12%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 35 different technologies in Advertising Networks.
There are 8,677 websites using Advertising Networks in South Africa (.za websites) in out database.
Advertising Networks Usage Statistics and Market Share in South Africa (.za) in March 2024
#1 Google AdSense 46.35%
#2 Twitter Ads 30.30%
#3 AdRoll 4.38%
#4 DoubleClick Ad Exchange (AdX) 4.29%
#5 Criteo 3.62%
#6 Microsoft Advertising 3.53%
#7 DoubleClick for Publishers (DFP) 1.75%
#8 Prebid 1.19%
#9 Outbrain 1.11%
#10 Taboola 1.04%
#11 Sizmek 0.68%
#12 AppNexus 0.37%
#13 theTradeDesk 0.30%
#14 Ezoic 0.18%
#15 Smart Ad Server 0.17%
#16 Snap Pixel 0.10%
#17 Marfeel 0.09%
#18 BuySellAds 0.08%
#19 33Across 0.06%
#20 AdThrive 0.05%
#21 LKQD 0.05%
#22 Mediavine 0.05%
#23 Titan 0.05%
#24 DoubleClick Campaign Manager (DCM) 0.03%
#25 AdScale 0.02%
#26 FirstImpression.io 0.02%
#27 Infolinks 0.02%
#28 MGID 0.02%
#29 Project Wonderful 0.02%
#30 Zanox 0.02%
#31 Adalyser 0.01%
#32 Chitika 0.01%
#33 DoubleClick Floodlight 0.01%
#34 Sortable 0.01%
#35 TVSquared 0.01%
Technologies in Advertising Networks in South Africa (.za)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Sizmek
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Mediavine
Mediavine is a full service ad management platform.
Titan
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Project Wonderful
Zanox
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Chitika
DoubleClick Floodlight
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Advertising Networks Market Share History in South Africa (.za) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 44.50% | 44.94% | 45.68% | 45.96% | 46.25% | 46.34% | 46.36% | 46.33% | 46.31% | 46.40% | 46.35% |
Twitter Ads | 30.32% | 30.62% | 30.64% | 30.54% | 30.44% | 30.48% | 30.48% | 30.28% | 30.29% | 30.31% | 30.30% |
DoubleClick Ad Exchange (AdX) | 4.76% | 4.55% | 4.42% | 4.36% | 4.34% | 4.29% | 4.29% | 4.29% | 4.29% | 4.30% | 4.29% |
AdRoll | 4.49% | 4.46% | 4.42% | 4.43% | 4.46% | 4.41% | 4.39% | 4.39% | 4.39% | 4.35% | 4.38% |
Criteo | 4.09% | 4.03% | 3.76% | 3.72% | 3.71% | 3.65% | 3.61% | 3.61% | 3.63% | 3.61% | 3.62% |
Microsoft Advertising | 3.17% | 3.22% | 3.37% | 3.44% | 3.47% | 3.48% | 3.49% | 3.50% | 3.53% | 3.52% | 3.53% |
DoubleClick for Publishers (DFP) | 2.49% | 2.13% | 1.82% | 1.82% | 1.78% | 1.78% | 1.75% | 1.75% | 1.75% | 1.75% | 1.75% |
Outbrain | 1.44% | 1.40% | 1.41% | 1.21% | 1.08% | 1.08% | 1.06% | 1.08% | 1.08% | 1.08% | 1.11% |
Taboola | 1.29% | 1.26% | 1.15% | 1.11% | 1.06% | 1.07% | 1.06% | 1.07% | 1.06% | 1.04% | 1.04% |
Prebid | 0.85% | 0.89% | 0.84% | 0.82% | 0.85% | 0.85% | 0.95% | 1.16% | 1.16% | 1.14% | 1.19% |
Sizmek | 0.76% | 0.72% | 0.68% | 0.69% | 0.67% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% |
AppNexus | 0.39% | 0.36% | 0.36% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
theTradeDesk | 0.34% | 0.28% | 0.27% | 0.29% | 0.27% | 0.30% | 0.31% | 0.30% | 0.30% | 0.30% | 0.30% |
Ezoic | 0.13% | 0.18% | 0.18% | 0.21% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
Snap Pixel | 0.12% | 0.11% | 0.10% | 0.10% | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
BuySellAds | 0.09% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
Smart Ad Server | 0.10% | 0.10% | 0.16% | 0.18% | 0.17% | 0.17% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% |
DoubleClick Campaign Manager (DCM) | 0.07% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
LKQD | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Mediavine | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
33Across | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Marfeel | 0.07% | 0.14% | 0.14% | 0.18% | 0.18% | 0.18% | 0.16% | 0.16% | 0.14% | 0.12% | 0.09% |
Titan | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Zanox | 0.04% | 0.05% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
AdThrive | 0.03% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
FirstImpression.io | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
AdScale | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Infolinks | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
MGID | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Project Wonderful | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Adalyser | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Sortable | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
TVSquared | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% |