Advertising Networks Usage Statistics and Market Share in North Macedonia (.mk)
We are tracking usage statistics and market share of 13 web technologies in Advertising Networks in North Macedonia (.mk). In April 2024 the most popular web technology in Advertising Networks in North Macedonia (.mk) is Google AdSense with 45% market share. In second place there is Twitter Ads with 25% market share. After that there are Criteo with 10%, AdRoll with 5% and Prebid with 5% market share. Top 5 web technologies together have 89% market share. The remaining 8 web technologies in Advertising Networks have a combined market share of 11%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 13 different technologies in Advertising Networks.
There are 340 websites using Advertising Networks in North Macedonia (.mk websites) in out database.
Advertising Networks Usage Statistics and Market Share in North Macedonia (.mk) in April 2024
#1 Google AdSense 
45.00%
#2 Twitter Ads 
24.71%
#3 Criteo 
10.00%
#4 AdRoll 
6.47%
#5 Prebid 
4.71%
#6 Smart Ad Server 
3.53%
#7 Taboola 
2.06%
#8 Microsoft Advertising 
1.18%
#9 DoubleClick for Publishers (DFP) 
0.88%
#10 DoubleClick Campaign Manager (DCM) 0.59%
#11 AppNexus 
0.29%
#12 Infolinks 
0.29%
#13 Sizmek 
0.29%
Technologies in Advertising Networks in North Macedonia (.mk)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Sizmek
Advertising Networks Market Share History in North Macedonia (.mk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 43.03% | 44.14% | 44.82% | 44.98% | 44.94% | 45.24% | 44.71% | 44.54% | 44.44% | 44.84% | 45.00% |
| Twitter Ads | 27.24% | 26.73% | 26.52% | 26.44% | 26.19% | 25.60% | 25.59% | 25.66% | 25.15% | 24.78% | 24.71% |
| Criteo | 8.05% | 7.81% | 7.93% | 7.90% | 8.33% | 8.93% | 8.82% | 8.85% | 9.94% | 10.03% | 10.00% |
| AdRoll | 6.81% | 6.61% | 6.71% | 6.69% | 6.55% | 6.55% | 6.47% | 6.49% | 6.43% | 6.49% | 6.47% |
| Prebid | 4.33% | 4.80% | 3.96% | 4.26% | 4.46% | 4.46% | 5.00% | 5.01% | 4.97% | 4.72% | 4.71% |
| Smart Ad Server | 3.72% | 3.60% | 3.66% | 3.65% | 3.27% | 3.57% | 3.53% | 3.54% | 3.51% | 3.54% | 3.53% |
| DoubleClick for Publishers (DFP) | 1.55% | 1.50% | 1.22% | 0.91% | 0.89% | 0.89% | 0.88% | 0.88% | 0.88% | 0.88% | 0.88% |
| Microsoft Advertising | 1.24% | 1.20% | 1.22% | 1.52% | 1.49% | 1.49% | 1.47% | 1.47% | 1.46% | 1.18% | 1.18% |
| Taboola | 1.86% | 1.80% | 2.13% | 2.13% | 2.38% | 1.79% | 2.06% | 2.06% | 1.75% | 2.06% | 2.06% |
| AppNexus | 0.62% | 0.60% | 0.61% | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| DoubleClick Campaign Manager (DCM) | 0.62% | 0.60% | 0.61% | 0.61% | 0.60% | 0.60% | 0.59% | 0.59% | 0.58% | 0.59% | 0.59% |
| Infolinks | 0.31% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |
| Sizmek | 0.31% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% |