Advertising Networks Usage Statistics and Market Share in Russia (.ru)
We are tracking usage statistics and market share of 54 web technologies in Advertising Networks in Russia (.ru). In May 2024 the most popular web technology in Advertising Networks in Russia (.ru) is Google AdSense with 59% market share. In second place there is ADFOX with 13% market share. After that there are Yandex.Direct with 7%, Criteo with 6% and Twitter Ads with 6% market share. Top 5 web technologies together have 91% market share. The remaining 49 web technologies in Advertising Networks have a combined market share of 9%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 54 different technologies in Advertising Networks.
There are 117,525 websites using Advertising Networks in Russia (.ru websites) in out database.
Advertising Networks Usage Statistics and Market Share in Russia (.ru) in May 2024
#1 Google AdSense 
59.03%
#2 ADFOX 
12.87%
#3 Yandex.Direct 
6.87%
#4 Criteo 
6.67%
#5 Twitter Ads 
6.35%
#6 DoubleClick Ad Exchange (AdX) 
5.15%
#7 AdRiver 
1.14%
#8 DoubleClick for Publishers (DFP) 0.43%
#9 Prebid 
0.26%
#10 AdRoll 
0.22%
#11 Microsoft Advertising 
0.19%
#12 33Across 
0.17%
#13 Smart Ad Server 
0.17%
#14 ExoClick 
0.09%
#15 AppNexus 
0.06%
#16 Taboola 
0.06%
#17 JuicyAds 
0.05%
#18 Outbrain 
0.03%
#19 BuySellAds 
0.03%
#20 Sizmek 
0.03%
#21 MGID 
0.02%
#22 theTradeDesk 
0.02%
#23 Carbon Ads 
0.01%
#24 Optimise 
0.01%
#25 Ezoic 
0.01%
#26 Solve Media 
0.01%
#27 DoubleClick Campaign Manager (DCM) 0.01%
#28 Infolinks 
0.01%
#29 Snap Pixel 
0.01%
#30 Titan 
0.01%
#31 Admixer 
0.00%
#32 Zanox 
0.00%
#33 Project Wonderful 
0.00%
#34 PubMatic 
0.00%
#35 Open AdStream 
0.00%
#36 Rubicon Project 
0.00%
#37 Sovrn 
0.00%
#38 Adzerk 
0.00%
#39 FirstImpression.io 
0.00%
#40 LiveIntent 
0.00%
#41 PurpleAds 
0.00%
#42 Yahoo Advertising 
0.00%
#43 AcuityAds 
0.00%
#44 AdOcean 
0.00%
#45 AdScale 
0.00%
#46 Adalyser 
0.00%
#47 BittAds 
0.00%
#48 Chitika 
0.00%
#49 FreakOut 
0.00%
#50 LKQD 
0.00%
#51 OpenX 
0.00%
#52 Sublime 
0.00%
#53 TVSquared 
0.00%
#54 Yieldlab 
0.00%
Technologies in Advertising Networks in Russia (.ru)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
ADFOX
ADFOX is an advertising management platform for media publishers.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Sizmek
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Solve Media
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Titan
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
Zanox
Project Wonderful
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Open AdStream
Rubicon Project
Rubicon Project is an online advertising technology company.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Adzerk
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
LiveIntent
LiveIntent is an email ad monetization platform.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdOcean
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
BittAds
Chitika
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
OpenX
OpenX is a programmatic advertising technology company.
Sublime
Sublime (formerly Sublime Skinz) operator of an advertising agency intended to offer skin-based advertising services to clients.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in Russia (.ru) in Last 12 Months
| Technology | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 58.14% | 58.45% | 58.63% | 58.76% | 58.82% | 58.86% | 58.86% | 58.87% | 59.00% | 59.03% | 59.03% |
| ADFOX | 12.05% | 12.26% | 12.47% | 12.79% | 12.88% | 12.85% | 12.85% | 12.84% | 12.84% | 12.85% | 12.87% |
| Yandex.Direct | 7.43% | 7.25% | 7.09% | 6.95% | 6.91% | 6.92% | 6.92% | 6.92% | 6.88% | 6.87% | 6.87% |
| Criteo | 7.04% | 6.95% | 6.87% | 6.79% | 6.72% | 6.71% | 6.71% | 6.70% | 6.69% | 6.68% | 6.67% |
| Twitter Ads | 6.48% | 6.47% | 6.43% | 6.38% | 6.38% | 6.37% | 6.37% | 6.37% | 6.36% | 6.35% | 6.35% |
| DoubleClick Ad Exchange (AdX) | 5.75% | 5.53% | 5.39% | 5.24% | 5.21% | 5.21% | 5.22% | 5.22% | 5.16% | 5.16% | 5.15% |
| AdRiver | 1.16% | 1.16% | 1.16% | 1.16% | 1.16% | 1.15% | 1.15% | 1.14% | 1.14% | 1.14% | 1.14% |
| DoubleClick for Publishers (DFP) | 0.47% | 0.46% | 0.45% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.44% | 0.43% | 0.43% |
| Prebid | 0.26% | 0.25% | 0.25% | 0.25% | 0.25% | 0.26% | 0.26% | 0.25% | 0.26% | 0.26% | 0.26% |
| AdRoll | 0.23% | 0.23% | 0.23% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| Microsoft Advertising | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
| Smart Ad Server | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% | 0.17% | 0.17% | 0.16% | 0.17% |
| 33Across | 0.15% | 0.15% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% | 0.17% |
| ExoClick | 0.07% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.09% | 0.09% |
| Taboola | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| AppNexus | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| JuicyAds | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Outbrain | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Sizmek | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| BuySellAds | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| MGID | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| theTradeDesk | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Ezoic | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Optimise | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| DoubleClick Campaign Manager (DCM) | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Snap Pixel | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Zanox | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Project Wonderful | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PubMatic | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Rubicon Project | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Admixer | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| FirstImpression.io | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Open AdStream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Sovrn | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| LiveIntent | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PurpleAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yahoo Advertising | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AcuityAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdOcean | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdScale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adalyser | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| BittAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Chitika | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| FreakOut | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| LKQD | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| OpenX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Sublime | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| TVSquared | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |