Advertising Networks Usage Statistics and Market Share in Malaysia (.my)
We are tracking usage statistics and market share of 28 web technologies in Advertising Networks in Malaysia (.my). In March 2024 the most popular web technology in Advertising Networks in Malaysia (.my) is Google AdSense with 51% market share. In second place there is Twitter Ads with 21% market share. After that there are Criteo with 5%, AdRoll with 4% and Microsoft Advertising with 4% market share. Top 5 web technologies together have 85% market share. The remaining 23 web technologies in Advertising Networks have a combined market share of 15%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 28 different technologies in Advertising Networks.
There are 2,098 websites using Advertising Networks in Malaysia (.my websites) in out database.
Advertising Networks Usage Statistics and Market Share in Malaysia (.my) in March 2024
#1 Google AdSense 50.76%
#2 Twitter Ads 21.16%
#3 Criteo 4.77%
#4 AdRoll 4.19%
#5 Microsoft Advertising 3.91%
#6 DoubleClick for Publishers (DFP) 2.91%
#7 Outbrain 2.48%
#8 DoubleClick Ad Exchange (AdX) 2.29%
#9 Prebid 2.10%
#10 Taboola 1.14%
#11 Ezoic 0.86%
#12 AppNexus 0.71%
#13 Sizmek 0.71%
#14 Optimise 0.48%
#15 theTradeDesk 0.48%
#16 Smart Ad Server 0.29%
#17 Snap Pixel 0.14%
#18 BuySellAds 0.10%
#19 Marfeel 0.10%
#20 ADFOX 0.05%
#21 ExoClick 0.05%
#22 FreakOut 0.05%
#23 MGID 0.05%
#24 Mediavine 0.05%
#25 Project Wonderful 0.05%
#26 TVSquared 0.05%
#27 Unruly 0.05%
#28 33Across 0.05%
Technologies in Advertising Networks in Malaysia (.my)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Sizmek
Optimise
Optimise Media Group is a UK-based performance advertising network.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
ADFOX
ADFOX is an advertising management platform for media publishers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Mediavine
Mediavine is a full service ad management platform.
Project Wonderful
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Unruly
Unruly is a video advertising platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Advertising Networks Market Share History in Malaysia (.my) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 47.33% | 48.52% | 49.46% | 49.60% | 49.93% | 50.12% | 50.02% | 50.24% | 50.28% | 50.62% | 50.76% |
Twitter Ads | 21.84% | 21.81% | 21.58% | 21.29% | 21.22% | 21.16% | 21.34% | 21.41% | 21.36% | 21.36% | 21.16% |
Criteo | 5.05% | 4.99% | 4.89% | 4.87% | 4.78% | 4.82% | 4.62% | 4.63% | 4.63% | 4.66% | 4.77% |
AdRoll | 4.40% | 4.25% | 4.04% | 4.02% | 4.03% | 4.16% | 4.24% | 4.25% | 4.25% | 4.19% | 4.19% |
Microsoft Advertising | 3.88% | 3.84% | 3.95% | 3.98% | 3.93% | 3.87% | 3.91% | 3.88% | 3.92% | 3.85% | 3.91% |
DoubleClick for Publishers (DFP) | 3.65% | 3.23% | 2.96% | 2.95% | 2.95% | 2.88% | 2.87% | 2.88% | 2.88% | 2.90% | 2.91% |
DoubleClick Ad Exchange (AdX) | 3.13% | 2.63% | 2.44% | 2.43% | 2.44% | 2.27% | 2.26% | 2.27% | 2.27% | 2.28% | 2.29% |
Prebid | 2.90% | 2.82% | 2.91% | 2.81% | 2.72% | 2.74% | 2.64% | 2.55% | 2.55% | 2.33% | 2.10% |
Outbrain | 1.96% | 1.85% | 2.07% | 2.25% | 2.34% | 2.36% | 2.45% | 2.46% | 2.46% | 2.47% | 2.48% |
Taboola | 1.17% | 1.16% | 1.18% | 1.26% | 1.22% | 1.18% | 1.22% | 1.09% | 1.09% | 1.09% | 1.14% |
AppNexus | 0.89% | 0.74% | 0.71% | 0.70% | 0.70% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% |
Sizmek | 0.89% | 0.88% | 0.71% | 0.70% | 0.70% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% | 0.71% |
Ezoic | 0.75% | 1.11% | 0.94% | 0.94% | 0.84% | 0.85% | 0.85% | 0.85% | 0.85% | 0.86% | 0.86% |
theTradeDesk | 0.56% | 0.65% | 0.61% | 0.56% | 0.56% | 0.57% | 0.52% | 0.47% | 0.47% | 0.48% | 0.48% |
Optimise | 0.47% | 0.46% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.48% | 0.48% |
Smart Ad Server | 0.33% | 0.32% | 0.28% | 0.33% | 0.42% | 0.43% | 0.42% | 0.38% | 0.38% | 0.33% | 0.29% |
Project Wonderful | 0.14% | 0.14% | 0.14% | 0.14% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Snap Pixel | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
BuySellAds | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% |
33Across | 0.05% | 0.05% | 0.05% | 0.09% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
ADFOX | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
ExoClick | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
MGID | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Mediavine | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Unruly | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |