Advertising Networks Usage Statistics and Market Share in Uruguay (.uy)
We are tracking usage statistics and market share of 22 web technologies in Advertising Networks in Uruguay (.uy). In April 2024 the most popular web technology in Advertising Networks in Uruguay (.uy) is Google AdSense with 40% market share. In second place there is Twitter Ads with 37% market share. After that there are Marfeel with 4%, Criteo with 2% and DoubleClick for Publishers (DFP) with 2% market share. Top 5 web technologies together have 85% market share. The remaining 17 web technologies in Advertising Networks have a combined market share of 15%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 22 different technologies in Advertising Networks.
There are 779 websites using Advertising Networks in Uruguay (.uy websites) in out database.
Advertising Networks Usage Statistics and Market Share in Uruguay (.uy) in April 2024
#1 Google AdSense 
39.92%
#2 Twitter Ads 
36.97%
#3 Marfeel 
4.36%
#4 Criteo 
3.59%
#5 DoubleClick for Publishers (DFP) 
2.05%
#6 Smart Ad Server 
1.93%
#7 Microsoft Advertising 
1.80%
#8 Prebid 
1.80%
#9 AdRoll 
1.54%
#10 DoubleClick Ad Exchange (AdX) 1.41%
#11 Taboola 
0.90%
#12 Adzerk 
0.77%
#13 AppNexus 
0.51%
#14 BuySellAds 
0.39%
#15 Sizmek 
0.39%
#16 theTradeDesk 
0.39%
#17 Ezoic 
0.26%
#18 Kevel 
0.26%
#19 Optimise 
0.26%
#20 Zanox 
0.26%
#21 AcuityAds 
0.13%
#22 DoubleClick Campaign Manager (DCM) 0.13%
Technologies in Advertising Networks in Uruguay (.uy)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Adzerk
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Sizmek
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Zanox
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Advertising Networks Market Share History in Uruguay (.uy) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 37.83% | 37.90% | 38.95% | 39.29% | 39.25% | 39.26% | 39.67% | 39.57% | 39.52% | 39.97% | 39.92% |
| Twitter Ads | 37.32% | 38.28% | 37.93% | 37.37% | 37.71% | 37.72% | 37.50% | 37.40% | 37.23% | 37.15% | 36.97% |
| Criteo | 3.82% | 3.80% | 3.83% | 3.83% | 3.86% | 3.84% | 3.83% | 3.82% | 3.81% | 3.60% | 3.59% |
| Marfeel | 3.82% | 4.06% | 3.83% | 4.08% | 3.86% | 4.09% | 3.83% | 4.07% | 4.07% | 4.37% | 4.36% |
| DoubleClick for Publishers (DFP) | 2.80% | 2.41% | 2.43% | 2.42% | 2.32% | 2.30% | 2.30% | 2.29% | 2.29% | 2.06% | 2.05% |
| DoubleClick Ad Exchange (AdX) | 2.42% | 1.52% | 1.53% | 1.53% | 1.54% | 1.53% | 1.53% | 1.53% | 1.52% | 1.41% | 1.41% |
| Microsoft Advertising | 2.04% | 2.28% | 1.79% | 2.04% | 1.93% | 1.92% | 1.79% | 1.78% | 1.78% | 1.80% | 1.80% |
| Smart Ad Server | 1.91% | 1.90% | 1.92% | 1.91% | 1.93% | 2.05% | 1.91% | 1.91% | 2.03% | 1.80% | 1.93% |
| AdRoll | 1.78% | 1.77% | 1.53% | 1.53% | 1.54% | 1.53% | 1.53% | 1.53% | 1.52% | 1.54% | 1.54% |
| Prebid | 1.27% | 1.27% | 1.28% | 1.28% | 1.42% | 1.28% | 1.53% | 1.53% | 1.52% | 1.67% | 1.80% |
| Taboola | 1.02% | 1.01% | 0.89% | 0.89% | 0.90% | 0.90% | 0.89% | 0.89% | 0.89% | 0.90% | 0.90% |
| Adzerk | 0.89% | 0.76% | 0.77% | 0.77% | 0.77% | 0.77% | 0.77% | 0.76% | 0.76% | 0.77% | 0.77% |
| AppNexus | 0.64% | 0.63% | 0.64% | 0.64% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
| theTradeDesk | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% |
| BuySellAds | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% |
| Ezoic | 0.25% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.25% | 0.25% | 0.26% | 0.26% |
| Optimise | 0.25% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.25% | 0.25% | 0.26% | 0.26% |
| Sizmek | 0.25% | 0.13% | 0.38% | 0.38% | 0.39% | 0.26% | 0.26% | 0.25% | 0.38% | 0.39% | 0.39% |
| Zanox | 0.25% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.25% | 0.25% | 0.26% | 0.26% |
| AcuityAds | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| DoubleClick Campaign Manager (DCM) | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| Kevel | 0.13% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.25% | 0.25% | 0.26% | 0.26% |