Advertising Networks Usage Statistics and Market Share in New Zealand (.nz)
We are tracking usage statistics and market share of 39 web technologies in Advertising Networks in New Zealand (.nz). In April 2024 the most popular web technology in Advertising Networks in New Zealand (.nz) is Twitter Ads with 20% market share. In second place there is Google AdSense with 20% market share. After that there are AdRoll with 16%, Microsoft Advertising with 11% and Criteo with 11% market share. Top 5 web technologies together have 79% market share. The remaining 34 web technologies in Advertising Networks have a combined market share of 21%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 39 different technologies in Advertising Networks.
There are 7,830 websites using Advertising Networks in New Zealand (.nz websites) in out database.
Advertising Networks Usage Statistics and Market Share in New Zealand (.nz) in April 2024
#1 Twitter Ads 
20.37%
#2 Google AdSense 
19.53%
#3 AdRoll 
16.32%
#4 Microsoft Advertising 
11.70%
#5 Criteo 
11.39%
#6 Outbrain 
6.85%
#7 DoubleClick for Publishers (DFP) 
2.85%
#8 Prebid 
2.27%
#9 theTradeDesk 
2.20%
#10 DoubleClick Ad Exchange (AdX) 2.07%
#11 Taboola 
0.92%
#12 AppNexus 
0.72%
#13 Smart Ad Server 
0.63%
#14 Sizmek 
0.59%
#15 Snap Pixel 
0.51%
#16 PubMatic 
0.20%
#17 Ezoic 
0.18%
#18 Mediavine 
0.10%
#19 TVSquared 
0.09%
#20 AdScale 
0.05%
#21 Chitika 
0.05%
#22 DoubleClick Floodlight 0.05%
#23 Adalyser 
0.04%
#24 BuySellAds 
0.04%
#25 DoubleClick Campaign Manager (DCM) 0.04%
#26 Nativo 
0.04%
#27 AdThrive 
0.03%
#28 Broadstreet 
0.03%
#29 LiveIntent 
0.03%
#30 33Across 
0.03%
#31 Carbon Ads 
0.01%
#32 FirstImpression.io 
0.01%
#33 Infolinks 
0.01%
#34 Kevel 
0.01%
#35 MGID 
0.01%
#36 Project Wonderful 
0.01%
#37 Rubicon Project 
0.01%
#38 SHE Media 
0.01%
#39 Zanox 
0.01%
Technologies in Advertising Networks in New Zealand (.nz)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Sizmek
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Mediavine
Mediavine is a full service ad management platform.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Chitika
DoubleClick Floodlight
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Nativo
Nativo is an advertising technology provider.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
LiveIntent
LiveIntent is an email ad monetization platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Project Wonderful
Rubicon Project
Rubicon Project is an online advertising technology company.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Zanox
Advertising Networks Market Share History in New Zealand (.nz) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 20.59% | 20.63% | 20.52% | 20.52% | 20.42% | 20.29% | 20.21% | 20.26% | 20.33% | 20.37% | 20.37% |
| Google AdSense | 19.13% | 19.25% | 19.32% | 19.39% | 19.45% | 19.44% | 19.45% | 19.50% | 19.54% | 19.58% | 19.53% |
| AdRoll | 16.57% | 16.34% | 16.30% | 16.34% | 16.36% | 16.34% | 16.36% | 16.34% | 16.30% | 16.34% | 16.32% |
| Criteo | 11.62% | 11.39% | 11.45% | 11.36% | 11.42% | 11.50% | 11.52% | 11.37% | 11.34% | 11.31% | 11.39% |
| Microsoft Advertising | 11.40% | 11.65% | 11.62% | 11.62% | 11.64% | 11.68% | 11.66% | 11.66% | 11.71% | 11.69% | 11.70% |
| Outbrain | 6.18% | 6.39% | 6.54% | 6.72% | 6.77% | 6.76% | 6.74% | 6.88% | 6.86% | 6.87% | 6.85% |
| DoubleClick for Publishers (DFP) | 3.10% | 2.95% | 2.92% | 2.83% | 2.82% | 2.84% | 2.84% | 2.84% | 2.85% | 2.85% | 2.85% |
| DoubleClick Ad Exchange (AdX) | 2.39% | 2.20% | 2.18% | 2.15% | 2.09% | 2.06% | 2.06% | 2.07% | 2.07% | 2.07% | 2.07% |
| Prebid | 2.58% | 2.51% | 2.44% | 2.42% | 2.40% | 2.42% | 2.39% | 2.31% | 2.29% | 2.28% | 2.27% |
| theTradeDesk | 2.23% | 2.35% | 2.28% | 2.19% | 2.20% | 2.24% | 2.33% | 2.32% | 2.29% | 2.23% | 2.20% |
| Taboola | 0.89% | 0.92% | 0.93% | 0.94% | 0.94% | 0.92% | 0.94% | 0.94% | 0.94% | 0.92% | 0.92% |
| AppNexus | 0.78% | 0.74% | 0.73% | 0.73% | 0.73% | 0.72% | 0.72% | 0.72% | 0.72% | 0.71% | 0.72% |
| Sizmek | 0.62% | 0.59% | 0.59% | 0.59% | 0.58% | 0.60% | 0.58% | 0.58% | 0.58% | 0.59% | 0.59% |
| Snap Pixel | 0.53% | 0.52% | 0.50% | 0.50% | 0.50% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
| Smart Ad Server | 0.34% | 0.45% | 0.54% | 0.55% | 0.57% | 0.57% | 0.57% | 0.58% | 0.57% | 0.59% | 0.63% |
| PubMatic | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Ezoic | 0.18% | 0.18% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.18% | 0.18% | 0.18% |
| Mediavine | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| DoubleClick Floodlight | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| AdScale | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Chitika | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| AdThrive | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| BuySellAds | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| DoubleClick Campaign Manager (DCM) | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Nativo | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| TVSquared | 0.05% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| Broadstreet | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| FirstImpression.io | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LiveIntent | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Rubicon Project | 0.03% | 0.03% | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adalyser | 0.01% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| MGID | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Zanox | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |