Advertising Networks Usage Statistics and Market Share in Switzerland (.ch)
We are tracking usage statistics and market share of 35 web technologies in Advertising Networks in Switzerland (.ch). In May 2024 the most popular web technology in Advertising Networks in Switzerland (.ch) is Twitter Ads with 29% market share. In second place there is Google AdSense with 29% market share. After that there are Microsoft Advertising with 15%, Criteo with 4% and DoubleClick Ad Exchange (AdX) with 4% market share. Top 5 web technologies together have 81% market share. The remaining 30 web technologies in Advertising Networks have a combined market share of 19%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 35 different technologies in Advertising Networks.
There are 12,778 websites using Advertising Networks in Switzerland (.ch websites) in out database.
Advertising Networks Usage Statistics and Market Share in Switzerland (.ch) in April 2024
#1 Twitter Ads 29.00%
#2 Google AdSense 28.52%
#3 Microsoft Advertising 15.32%
#4 Criteo 7.79%
#5 DoubleClick Ad Exchange (AdX) 4.05%
#6 AdRoll 2.99%
#7 Prebid 2.25%
#8 AppNexus 1.87%
#9 DoubleClick for Publishers (DFP) 1.75%
#10 Outbrain 1.36%
#11 Taboola 1.20%
#12 Smart Ad Server 0.94%
#13 Snap Pixel 0.66%
#14 Sizmek 0.65%
#15 theTradeDesk 0.37%
#16 Zanox 0.34%
#17 Ezoic 0.30%
#18 Marfeel 0.11%
#19 BuySellAds 0.10%
#20 Mediavine 0.07%
#21 Yieldlab 0.05%
#22 AdScale 0.04%
#23 DoubleClick Campaign Manager (DCM) 0.04%
#24 DoubleClick Floodlight 0.04%
#25 Carbon Ads 0.03%
#26 ExoClick 0.02%
#27 Open AdStream 0.02%
#28 JuicyAds 0.02%
#29 Optimise 0.02%
#30 Rubicon Project 0.02%
#31 Sovrn 0.02%
#32 33Across 0.02%
#33 Admixer 0.01%
#34 OpenX 0.01%
#35 Project Wonderful 0.01%
Technologies in Advertising Networks in Switzerland (.ch)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Sizmek
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Zanox
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Mediavine
Mediavine is a full service ad management platform.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
DoubleClick Floodlight
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Open AdStream
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Rubicon Project
Rubicon Project is an online advertising technology company.
Sovrn
Sovrn is a advertising products and services provider for publishers.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
OpenX
OpenX is a programmatic advertising technology company.
Project Wonderful
Advertising Networks Market Share History in Switzerland (.ch) in Last 12 Months
Technology | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Twitter Ads | 29.45% | 29.37% | 29.18% | 29.22% | 29.21% | 29.08% | 29.13% | 29.07% | 29.07% | 29.00% | 29.00% |
Google AdSense | 27.13% | 27.52% | 27.87% | 27.98% | 28.19% | 28.19% | 28.20% | 28.25% | 28.47% | 28.52% | 28.52% |
Microsoft Advertising | 15.65% | 15.54% | 15.41% | 15.37% | 15.30% | 15.38% | 15.43% | 15.43% | 15.33% | 15.32% | 15.32% |
Criteo | 7.85% | 7.83% | 7.81% | 7.80% | 7.77% | 7.80% | 7.79% | 7.81% | 7.74% | 7.79% | 7.79% |
DoubleClick Ad Exchange (AdX) | 4.26% | 4.18% | 4.17% | 4.12% | 4.09% | 4.10% | 4.11% | 4.11% | 4.06% | 4.05% | 4.05% |
AdRoll | 3.06% | 3.00% | 3.02% | 2.98% | 2.97% | 2.96% | 2.98% | 2.97% | 2.99% | 2.99% | 2.99% |
Prebid | 2.42% | 2.41% | 2.39% | 2.40% | 2.38% | 2.35% | 2.36% | 2.30% | 2.32% | 2.25% | 2.25% |
AppNexus | 1.93% | 1.91% | 1.90% | 1.88% | 1.87% | 1.88% | 1.88% | 1.88% | 1.86% | 1.87% | 1.87% |
DoubleClick for Publishers (DFP) | 1.82% | 1.79% | 1.76% | 1.76% | 1.76% | 1.76% | 1.76% | 1.76% | 1.75% | 1.75% | 1.75% |
Outbrain | 1.49% | 1.51% | 1.51% | 1.54% | 1.50% | 1.52% | 1.35% | 1.35% | 1.36% | 1.36% | 1.36% |
Taboola | 1.16% | 1.16% | 1.17% | 1.19% | 1.19% | 1.21% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% |
Sizmek | 0.70% | 0.68% | 0.68% | 0.66% | 0.66% | 0.66% | 0.66% | 0.66% | 0.65% | 0.65% | 0.65% |
Smart Ad Server | 0.86% | 0.86% | 0.87% | 0.86% | 0.85% | 0.85% | 0.88% | 0.89% | 0.85% | 0.94% | 0.94% |
Snap Pixel | 0.64% | 0.64% | 0.65% | 0.66% | 0.65% | 0.65% | 0.65% | 0.65% | 0.66% | 0.66% | 0.66% |
theTradeDesk | 0.36% | 0.38% | 0.35% | 0.36% | 0.37% | 0.38% | 0.37% | 0.38% | 0.40% | 0.37% | 0.37% |
Zanox | 0.35% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% | 0.34% |
Ezoic | 0.31% | 0.31% | 0.34% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.31% | 0.30% | 0.30% |
BuySellAds | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
Mediavine | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Yieldlab | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
DoubleClick Campaign Manager (DCM) | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
DoubleClick Floodlight | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
AdScale | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
Carbon Ads | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Marfeel | 0.03% | 0.03% | 0.05% | 0.05% | 0.08% | 0.08% | 0.08% | 0.09% | 0.11% | 0.11% | 0.11% |
ExoClick | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Open AdStream | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Admixer | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Optimise | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Rubicon Project | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Sovrn | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
JuicyAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
OpenX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
33Across | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.01% | 0.02% | 0.02% |