Advertising Networks Usage Statistics and Market Share in United Kingdom (.uk)
We are tracking usage statistics and market share of 67 web technologies in Advertising Networks in United Kingdom (.uk). In April 2024 the most popular web technology in Advertising Networks in United Kingdom (.uk) is Twitter Ads with 35% market share. In second place there is Google AdSense with 34% market share. After that there are Microsoft Advertising with 10%, DoubleClick Ad Exchange (AdX) with 4% and Criteo with 4% market share. Top 5 web technologies together have 88% market share. The remaining 62 web technologies in Advertising Networks have a combined market share of 12%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 67 different technologies in Advertising Networks.
There are 122,070 websites using Advertising Networks in United Kingdom (.uk websites) in out database.
Advertising Networks Usage Statistics and Market Share in United Kingdom (.uk) in April 2024
#1 Twitter Ads 
35.26%
#2 Google AdSense 
34.00%
#3 Microsoft Advertising 
10.35%
#4 DoubleClick Ad Exchange (AdX) 
4.63%
#5 Criteo 
4.17%
#6 AdRoll 
3.19%
#7 Prebid 
1.85%
#8 Outbrain 
1.38%
#9 DoubleClick for Publishers (DFP) 0.92%
#10 Taboola 
0.75%
#11 Smart Ad Server 
0.73%
#12 AppNexus 
0.53%
#13 Ezoic 
0.48%
#14 Sovrn 
0.39%
#15 theTradeDesk 
0.17%
#16 DoubleClick Floodlight 0.14%
#17 Sizmek 
0.14%
#18 Snap Pixel 
0.14%
#19 Mediavine 
0.13%
#20 Adalyser 
0.09%
#21 LiveIntent 
0.07%
#22 Marfeel 
0.05%
#23 BuySellAds 
0.05%
#24 TVSquared 
0.04%
#25 AdThrive 
0.04%
#26 Optimise 
0.03%
#27 DoubleClick Campaign Manager (DCM) 0.03%
#28 Infolinks 
0.03%
#29 JuicyAds 
0.02%
#30 PubMatic 
0.02%
#31 33Across 
0.02%
#32 Chitika 
0.01%
#33 AdScale 
0.01%
#34 Zanox 
0.01%
#35 ExoClick 
0.01%
#36 Project Wonderful 
0.01%
#37 Carbon Ads 
0.01%
#38 Nativo 
0.01%
#39 Sortable 
0.01%
#40 Broadstreet 
0.01%
#41 Rubicon Project 
0.01%
#42 Solve Media 
0.01%
#43 Primis 
0.01%
#44 SHE Media 
0.01%
#45 Titan 
0.00%
#46 Open AdStream 
0.00%
#47 PurpleAds 
0.00%
#48 Unruly 
0.00%
#49 Adzerk 
0.00%
#50 AdBridg 
0.00%
#51 FirstImpression.io 
0.00%
#52 Kevel 
0.00%
#53 OpenX 
0.00%
#54 ADFOX 
0.00%
#55 MGID 
0.00%
#56 AcuityAds 
0.00%
#57 AdOcean 
0.00%
#58 AdRiver 
0.00%
#59 Fusion Ads 
0.00%
#60 Advally 
0.00%
#61 Adverticum 
0.00%
#62 FreakOut 
0.00%
#63 LKQD 
0.00%
#64 OpenWeb 
0.00%
#65 Tatari 
0.00%
#66 Yektanet 
0.00%
#67 Yieldlab 
0.00%
Technologies in Advertising Networks in United Kingdom (.uk)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Sovrn
Sovrn is a advertising products and services provider for publishers.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
DoubleClick Floodlight
Sizmek
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Mediavine
Mediavine is a full service ad management platform.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
LiveIntent
LiveIntent is an email ad monetization platform.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Optimise
Optimise Media Group is a UK-based performance advertising network.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Chitika
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Zanox
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Project Wonderful
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Nativo
Nativo is an advertising technology provider.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Rubicon Project
Rubicon Project is an online advertising technology company.
Solve Media
Primis
Primis is a video discovery platform for publishers.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Titan
Open AdStream
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Unruly
Unruly is a video advertising platform.
Adzerk
AdBridg
AdBridg is a bidding solutions provider for publishers looking to maximize their programmatic revenues.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
OpenX
OpenX is a programmatic advertising technology company.
ADFOX
ADFOX is an advertising management platform for media publishers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdOcean
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
Fusion Ads
Advally
Advally is an advertising platform for publishers.
Adverticum
Adverticum is the developer and operator of Hungary's market leading online ad serving solution, the Adverticum AdServer.
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
OpenWeb
OpenWeb is a social engagement platform that builds online communities around digital content.
Tatari
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in United Kingdom (.uk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 35.34% | 35.46% | 35.44% | 35.39% | 35.37% | 35.37% | 35.33% | 35.35% | 35.35% | 35.33% | 35.26% |
| Google AdSense | 33.40% | 33.32% | 33.45% | 33.60% | 33.65% | 33.76% | 33.81% | 33.86% | 33.88% | 33.95% | 34.00% |
| Microsoft Advertising | 10.19% | 10.20% | 10.21% | 10.21% | 10.26% | 10.27% | 10.28% | 10.30% | 10.31% | 10.36% | 10.35% |
| DoubleClick Ad Exchange (AdX) | 5.07% | 4.84% | 4.76% | 4.75% | 4.70% | 4.69% | 4.70% | 4.70% | 4.71% | 4.63% | 4.63% |
| Criteo | 4.37% | 4.34% | 4.29% | 4.28% | 4.26% | 4.22% | 4.24% | 4.24% | 4.20% | 4.17% | 4.17% |
| AdRoll | 3.23% | 3.18% | 3.17% | 3.18% | 3.17% | 3.16% | 3.16% | 3.16% | 3.17% | 3.18% | 3.19% |
| Prebid | 2.18% | 2.15% | 2.05% | 2.01% | 2.00% | 1.97% | 1.95% | 1.95% | 1.90% | 1.86% | 1.85% |
| Outbrain | 1.22% | 1.41% | 1.51% | 1.50% | 1.51% | 1.50% | 1.50% | 1.41% | 1.40% | 1.39% | 1.38% |
| DoubleClick for Publishers (DFP) | 1.02% | 0.97% | 0.96% | 0.95% | 0.94% | 0.94% | 0.93% | 0.93% | 0.93% | 0.92% | 0.92% |
| Taboola | 0.74% | 0.76% | 0.76% | 0.75% | 0.76% | 0.74% | 0.74% | 0.74% | 0.75% | 0.75% | 0.75% |
| AppNexus | 0.56% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% |
| Sovrn | 0.52% | 0.51% | 0.45% | 0.41% | 0.41% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.39% |
| Ezoic | 0.50% | 0.50% | 0.51% | 0.51% | 0.51% | 0.50% | 0.50% | 0.50% | 0.49% | 0.49% | 0.48% |
| Smart Ad Server | 0.33% | 0.51% | 0.61% | 0.61% | 0.62% | 0.62% | 0.62% | 0.63% | 0.63% | 0.67% | 0.73% |
| theTradeDesk | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.17% | 0.17% | 0.17% |
| Sizmek | 0.16% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| DoubleClick Floodlight | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Snap Pixel | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.14% | 0.14% | 0.14% |
| Mediavine | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| LiveIntent | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| BuySellAds | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.05% | 0.05% | 0.04% | 0.05% |
| Adalyser | 0.07% | 0.07% | 0.07% | 0.08% | 0.09% | 0.09% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% |
| TVSquared | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Optimise | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| AdThrive | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| PubMatic | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| JuicyAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Infolinks | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Zanox | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adzerk | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Marfeel | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.04% | 0.05% | 0.05% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sortable | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Titan | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| 33Across | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Nativo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Open AdStream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| SHE Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Unruly | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| FirstImpression.io | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| OpenX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Primis | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Advally | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| ADFOX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdOcean | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Fusion Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Kevel | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PurpleAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdRiver | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adverticum | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| LKQD | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Tatari | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yektanet | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |