Advertising Networks Usage Statistics and Market Share in Portugal (.pt)
We are tracking usage statistics and market share of 36 web technologies in Advertising Networks in Portugal (.pt). In April 2024 the most popular web technology in Advertising Networks in Portugal (.pt) is Google AdSense with 49% market share. In second place there is Twitter Ads with 20% market share. After that there are Criteo with 7%, Microsoft Advertising with 3% and Prebid with 3% market share. Top 5 web technologies together have 82% market share. The remaining 31 web technologies in Advertising Networks have a combined market share of 18%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 36 different technologies in Advertising Networks.
There are 3,287 websites using Advertising Networks in Portugal (.pt websites) in out database.
Advertising Networks Usage Statistics and Market Share in Portugal (.pt) in April 2024
#1 Google AdSense 48.83%
#2 Twitter Ads 19.87%
#3 Criteo 6.57%
#4 Microsoft Advertising 6.45%
#5 Prebid 3.38%
#6 Taboola 2.10%
#7 AdRoll 1.95%
#8 Smart Ad Server 1.86%
#9 DoubleClick Ad Exchange (AdX) 1.64%
#10 DoubleClick for Publishers (DFP) 1.64%
#11 Marfeel 1.34%
#12 AppNexus 0.91%
#13 Ezoic 0.79%
#14 Sizmek 0.73%
#15 Outbrain 0.55%
#16 theTradeDesk 0.18%
#17 Zanox 0.15%
#18 BuySellAds 0.12%
#19 JuicyAds 0.12%
#20 DoubleClick Campaign Manager (DCM) 0.09%
#21 Snap Pixel 0.09%
#22 ADFOX 0.06%
#23 ExoClick 0.06%
#24 Infolinks 0.06%
#25 LKQD 0.06%
#26 TVSquared 0.06%
#27 33Across 0.06%
#28 AcuityAds 0.03%
#29 AdThrive 0.03%
#30 Admixer 0.03%
#31 DoubleClick Floodlight 0.03%
#32 MGID 0.03%
#33 PurpleAds 0.03%
#34 Rubicon Project 0.03%
#35 SHE Media 0.03%
#36 Yieldlab 0.03%
Technologies in Advertising Networks in Portugal (.pt)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Sizmek
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Zanox
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
ADFOX
ADFOX is an advertising management platform for media publishers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
DoubleClick Floodlight
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Rubicon Project
Rubicon Project is an online advertising technology company.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in Portugal (.pt) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 46.59% | 47.66% | 48.08% | 48.17% | 48.41% | 48.59% | 48.53% | 48.59% | 48.57% | 48.77% | 48.83% |
Twitter Ads | 20.80% | 20.70% | 20.48% | 20.36% | 20.27% | 20.27% | 20.17% | 20.19% | 20.21% | 19.98% | 19.87% |
Criteo | 7.27% | 6.65% | 6.58% | 6.58% | 6.48% | 6.60% | 6.61% | 6.56% | 6.57% | 6.55% | 6.57% |
Microsoft Advertising | 6.68% | 6.68% | 6.77% | 6.80% | 6.73% | 6.60% | 6.52% | 6.50% | 6.53% | 6.43% | 6.45% |
Prebid | 3.13% | 3.03% | 3.11% | 3.23% | 3.24% | 3.15% | 3.22% | 3.19% | 3.22% | 3.36% | 3.38% |
Taboola | 2.63% | 2.70% | 2.33% | 2.14% | 2.09% | 2.09% | 2.15% | 2.16% | 2.13% | 2.12% | 2.10% |
DoubleClick for Publishers (DFP) | 2.10% | 1.83% | 1.78% | 1.78% | 1.79% | 1.72% | 1.73% | 1.73% | 1.73% | 1.64% | 1.64% |
DoubleClick Ad Exchange (AdX) | 1.89% | 1.80% | 1.78% | 1.75% | 1.70% | 1.66% | 1.67% | 1.67% | 1.67% | 1.64% | 1.64% |
AdRoll | 1.95% | 1.92% | 1.93% | 1.93% | 2.00% | 2.00% | 2.00% | 1.94% | 1.95% | 1.94% | 1.95% |
Smart Ad Server | 1.77% | 1.83% | 1.84% | 1.84% | 1.82% | 1.88% | 1.94% | 1.94% | 1.91% | 1.85% | 1.86% |
AppNexus | 1.21% | 0.99% | 1.00% | 1.00% | 1.00% | 0.97% | 0.97% | 0.97% | 0.97% | 0.91% | 0.91% |
Outbrain | 0.65% | 0.66% | 0.66% | 0.60% | 0.61% | 0.54% | 0.61% | 0.61% | 0.61% | 0.55% | 0.55% |
Sizmek | 0.71% | 0.72% | 0.72% | 0.76% | 0.76% | 0.76% | 0.73% | 0.73% | 0.73% | 0.73% | 0.73% |
Ezoic | 0.59% | 0.60% | 0.60% | 0.66% | 0.73% | 0.73% | 0.73% | 0.79% | 0.79% | 0.79% | 0.79% |
Marfeel | 0.65% | 0.72% | 0.79% | 0.91% | 0.91% | 0.97% | 0.91% | 0.91% | 0.91% | 1.33% | 1.34% |
theTradeDesk | 0.18% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.18% |
Zanox | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
BuySellAds | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
LKQD | 0.09% | 0.09% | 0.09% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Snap Pixel | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.09% | 0.09% |
DoubleClick Campaign Manager (DCM) | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
ExoClick | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.06% | 0.06% | 0.06% |
JuicyAds | 0.09% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
ADFOX | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
AdThrive | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Admixer | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
DoubleClick Floodlight | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
Infolinks | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
MGID | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
PurpleAds | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.06% | 0.06% | 0.06% | 0.03% | 0.03% |
Rubicon Project | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
TVSquared | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Yieldlab | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
33Across | 0.06% | 0.09% | 0.09% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |