Advertising Networks Usage Statistics and Market Share in Sweden (.se)
We are tracking usage statistics and market share of 42 web technologies in Advertising Networks in Sweden (.se). In May 2024 the most popular web technology in Advertising Networks in Sweden (.se) is Google AdSense with 34% market share. In second place there is Twitter Ads with 20% market share. After that there are Prebid with 10%, AdRoll with 8% and Microsoft Advertising with 8% market share. Top 5 web technologies together have 78% market share. The remaining 37 web technologies in Advertising Networks have a combined market share of 22%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 42 different technologies in Advertising Networks.
There are 18,417 websites using Advertising Networks in Sweden (.se websites) in out database.
Advertising Networks Usage Statistics and Market Share in Sweden (.se) in May 2024
#1 Google AdSense 
33.65%
#2 Twitter Ads 
19.96%
#3 Prebid 
9.53%
#4 AdRoll 
8.14%
#5 Microsoft Advertising 
7.67%
#6 Criteo 
5.18%
#7 DoubleClick Ad Exchange (AdX) 
4.82%
#8 DoubleClick for Publishers (DFP) 4.35%
#9 AppNexus 
3.24%
#10 Smart Ad Server 
0.68%
#11 Ezoic 
0.51%
#12 Rubicon Project 
0.48%
#13 Outbrain 
0.41%
#14 Snap Pixel 
0.36%
#15 Taboola 
0.28%
#16 Zanox 
0.25%
#17 theTradeDesk 
0.09%
#18 Sizmek 
0.07%
#19 Unruly 
0.04%
#20 Mediavine 
0.04%
#21 BuySellAds 
0.03%
#22 DoubleClick Campaign Manager (DCM) 0.02%
#23 Marfeel 
0.02%
#24 DoubleClick Floodlight 0.02%
#25 Nativo 
0.02%
#26 PubMatic 
0.02%
#27 33Across 
0.02%
#28 Carbon Ads 
0.01%
#29 LiveIntent 
0.01%
#30 TVSquared 
0.01%
#31 Adzerk 
0.01%
#32 AcuityAds 
0.01%
#33 AdScale 
0.01%
#34 AnyClip 
0.01%
#35 Chitika 
0.01%
#36 ExoClick 
0.01%
#37 Infolinks 
0.01%
#38 LKQD 
0.01%
#39 Open AdStream 
0.01%
#40 OpenX 
0.01%
#41 Project Wonderful 
0.01%
#42 Sovrn 
0.01%
Technologies in Advertising Networks in Sweden (.se)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Rubicon Project
Rubicon Project is an online advertising technology company.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Zanox
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Sizmek
Unruly
Unruly is a video advertising platform.
Mediavine
Mediavine is a full service ad management platform.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
DoubleClick Floodlight
Nativo
Nativo is an advertising technology provider.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
LiveIntent
LiveIntent is an email ad monetization platform.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Adzerk
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
AnyClip
AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.
Chitika
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Open AdStream
OpenX
OpenX is a programmatic advertising technology company.
Project Wonderful
Sovrn
Sovrn is a advertising products and services provider for publishers.
Advertising Networks Market Share History in Sweden (.se) in Last 12 Months
| Technology | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 32.74% | 33.09% | 33.23% | 33.32% | 33.41% | 33.39% | 33.45% | 33.46% | 33.52% | 33.58% | 33.65% |
| Twitter Ads | 20.16% | 20.12% | 20.00% | 19.98% | 19.94% | 19.90% | 19.92% | 19.93% | 19.97% | 19.96% | 19.96% |
| Prebid | 9.60% | 9.55% | 9.51% | 9.51% | 9.49% | 9.41% | 9.44% | 9.42% | 9.54% | 9.56% | 9.53% |
| Microsoft Advertising | 8.01% | 7.93% | 7.93% | 7.82% | 7.75% | 7.81% | 7.82% | 7.83% | 7.71% | 7.66% | 7.67% |
| AdRoll | 8.15% | 8.13% | 8.12% | 8.12% | 8.11% | 8.17% | 8.17% | 8.17% | 8.17% | 8.13% | 8.14% |
| Criteo | 5.44% | 5.27% | 5.25% | 5.29% | 5.29% | 5.28% | 5.29% | 5.26% | 5.17% | 5.18% | 5.18% |
| DoubleClick Ad Exchange (AdX) | 4.89% | 4.82% | 4.81% | 4.81% | 4.81% | 4.82% | 4.83% | 4.83% | 4.84% | 4.83% | 4.82% |
| DoubleClick for Publishers (DFP) | 4.35% | 4.34% | 4.33% | 4.32% | 4.33% | 4.34% | 4.35% | 4.35% | 4.35% | 4.36% | 4.35% |
| AppNexus | 3.28% | 3.27% | 3.28% | 3.26% | 3.26% | 3.25% | 3.26% | 3.26% | 3.25% | 3.25% | 3.24% |
| Rubicon Project | 0.52% | 0.49% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.48% | 0.48% | 0.48% |
| Ezoic | 0.48% | 0.49% | 0.49% | 0.50% | 0.52% | 0.52% | 0.52% | 0.51% | 0.51% | 0.51% | 0.51% |
| Snap Pixel | 0.37% | 0.37% | 0.37% | 0.37% | 0.38% | 0.37% | 0.37% | 0.37% | 0.37% | 0.36% | 0.36% |
| Smart Ad Server | 0.56% | 0.62% | 0.63% | 0.64% | 0.64% | 0.65% | 0.66% | 0.66% | 0.67% | 0.73% | 0.68% |
| Zanox | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| Taboola | 0.26% | 0.26% | 0.26% | 0.26% | 0.28% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% | 0.28% |
| Outbrain | 0.42% | 0.51% | 0.56% | 0.56% | 0.58% | 0.59% | 0.43% | 0.43% | 0.42% | 0.42% | 0.41% |
| theTradeDesk | 0.11% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.08% | 0.09% |
| Sizmek | 0.08% | 0.07% | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.07% | 0.07% |
| Unruly | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Mediavine | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% |
| PubMatic | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| BuySellAds | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| DoubleClick Campaign Manager (DCM) | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Marfeel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Carbon Ads | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| DoubleClick Floodlight | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| TVSquared | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| LiveIntent | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adzerk | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LKQD | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nativo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% |
| Open AdStream | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| OpenX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sovrn | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |