Advertising Networks Usage Statistics and Market Share in Ireland (.ie)
We are tracking usage statistics and market share of 32 web technologies in Advertising Networks in Ireland (.ie). In April 2024 the most popular web technology in Advertising Networks in Ireland (.ie) is Twitter Ads with 48% market share. In second place there is Google AdSense with 20% market share. After that there are Microsoft Advertising with 9%, AdRoll with 6% and DoubleClick Ad Exchange (AdX) with 6% market share. Top 5 web technologies together have 88% market share. The remaining 27 web technologies in Advertising Networks have a combined market share of 12%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 32 different technologies in Advertising Networks.
There are 5,078 websites using Advertising Networks in Ireland (.ie websites) in out database.
Advertising Networks Usage Statistics and Market Share in Ireland (.ie) in April 2024
#1 Twitter Ads 
47.66%
#2 Google AdSense 
20.15%
#3 Microsoft Advertising 
8.94%
#4 AdRoll 
6.97%
#5 DoubleClick Ad Exchange (AdX) 
5.71%
#6 Criteo 
2.80%
#7 Prebid 
2.17%
#8 DoubleClick for Publishers (DFP) 1.28%
#9 Taboola 
0.77%
#10 AppNexus 
0.71%
#11 Outbrain 
0.51%
#12 Smart Ad Server 
0.39%
#13 Sovrn 
0.33%
#14 BuySellAds 
0.28%
#15 Snap Pixel 
0.22%
#16 theTradeDesk 
0.22%
#17 Ezoic 
0.16%
#18 Sizmek 
0.10%
#19 Adalyser 
0.08%
#20 Marfeel 
0.08%
#21 Mediavine 
0.08%
#22 DoubleClick Floodlight 0.06%
#23 33Across 
0.06%
#24 AdThrive 
0.04%
#25 Infolinks 
0.04%
#26 LiveIntent 
0.04%
#27 Optimise 
0.04%
#28 TVSquared 
0.04%
#29 Zanox 
0.04%
#30 AcuityAds 
0.02%
#31 Broadstreet 
0.02%
#32 DoubleClick Campaign Manager (DCM) 0.02%
Technologies in Advertising Networks in Ireland (.ie)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Sovrn
Sovrn is a advertising products and services provider for publishers.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Sizmek
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Mediavine
Mediavine is a full service ad management platform.
DoubleClick Floodlight
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
LiveIntent
LiveIntent is an email ad monetization platform.
Optimise
Optimise Media Group is a UK-based performance advertising network.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Zanox
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Advertising Networks Market Share History in Ireland (.ie) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 47.21% | 47.73% | 47.78% | 47.77% | 47.89% | 47.82% | 47.83% | 47.78% | 47.73% | 47.60% | 47.66% |
| Google AdSense | 19.47% | 19.57% | 19.62% | 19.82% | 19.76% | 19.94% | 19.82% | 19.87% | 19.89% | 20.13% | 20.15% |
| Microsoft Advertising | 8.99% | 9.00% | 9.00% | 8.98% | 8.92% | 8.90% | 8.96% | 8.92% | 8.95% | 8.93% | 8.94% |
| AdRoll | 7.26% | 7.13% | 7.08% | 7.03% | 7.00% | 7.00% | 7.03% | 7.04% | 7.09% | 7.04% | 6.97% |
| DoubleClick Ad Exchange (AdX) | 6.16% | 5.86% | 5.72% | 5.73% | 5.71% | 5.71% | 5.72% | 5.73% | 5.74% | 5.71% | 5.71% |
| Criteo | 3.00% | 2.94% | 2.95% | 2.93% | 2.86% | 2.84% | 2.85% | 2.86% | 2.86% | 2.79% | 2.80% |
| Prebid | 2.30% | 2.31% | 2.30% | 2.20% | 2.23% | 2.23% | 2.25% | 2.25% | 2.19% | 2.16% | 2.17% |
| DoubleClick for Publishers (DFP) | 1.37% | 1.26% | 1.26% | 1.25% | 1.26% | 1.26% | 1.27% | 1.27% | 1.27% | 1.28% | 1.28% |
| AppNexus | 0.80% | 0.71% | 0.69% | 0.69% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.71% | 0.71% |
| Taboola | 0.78% | 0.78% | 0.78% | 0.79% | 0.79% | 0.76% | 0.76% | 0.74% | 0.76% | 0.77% | 0.77% |
| Outbrain | 0.42% | 0.46% | 0.46% | 0.46% | 0.50% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
| Sovrn | 0.46% | 0.38% | 0.40% | 0.41% | 0.39% | 0.37% | 0.37% | 0.37% | 0.33% | 0.33% | 0.33% |
| BuySellAds | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% | 0.28% |
| Smart Ad Server | 0.27% | 0.34% | 0.34% | 0.33% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.37% | 0.39% |
| Snap Pixel | 0.23% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.22% | 0.22% | 0.22% | 0.22% |
| theTradeDesk | 0.21% | 0.21% | 0.19% | 0.19% | 0.21% | 0.21% | 0.20% | 0.20% | 0.22% | 0.22% | 0.22% |
| Sizmek | 0.13% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Ezoic | 0.15% | 0.15% | 0.19% | 0.19% | 0.19% | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.16% |
| Mediavine | 0.09% | 0.10% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Adalyser | 0.06% | 0.08% | 0.10% | 0.08% | 0.10% | 0.10% | 0.08% | 0.10% | 0.10% | 0.08% | 0.08% |
| DoubleClick Floodlight | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| TVSquared | 0.06% | 0.06% | 0.08% | 0.08% | 0.08% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| 33Across | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Infolinks | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| LiveIntent | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Optimise | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Zanox | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| AcuityAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| AdThrive | 0.02% | 0.02% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Broadstreet | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Campaign Manager (DCM) | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |