Advertising Networks Usage Statistics and Market Share in Italy (.it)
We are tracking usage statistics and market share of 58 web technologies in Advertising Networks in Italy (.it). In April 2024 the most popular web technology in Advertising Networks in Italy (.it) is Google AdSense with 49% market share. In second place there is Twitter Ads with 23% market share. After that there are DoubleClick Ad Exchange (AdX) with 6%, Criteo with 4% and Microsoft Advertising with 4% market share. Top 5 web technologies together have 85% market share. The remaining 53 web technologies in Advertising Networks have a combined market share of 15%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 58 different technologies in Advertising Networks.
There are 40,262 websites using Advertising Networks in Italy (.it websites) in out database.
Advertising Networks Usage Statistics and Market Share in Italy (.it) in April 2024
#1 Google AdSense 
48.94%
#2 Twitter Ads 
23.09%
#3 DoubleClick Ad Exchange (AdX) 
5.68%
#4 Criteo 
5.33%
#5 Microsoft Advertising 
3.61%
#6 Prebid 
2.46%
#7 AdRoll 
1.85%
#8 Smart Ad Server 
1.85%
#9 DoubleClick for Publishers (DFP) 1.57%
#10 Outbrain 
1.47%
#11 Taboola 
0.90%
#12 Sizmek 
0.67%
#13 Ezoic 
0.49%
#14 AppNexus 
0.47%
#15 Zanox 
0.41%
#16 Marfeel 
0.17%
#17 Open AdStream 
0.16%
#18 OpenX 
0.15%
#19 theTradeDesk 
0.14%
#20 BuySellAds 
0.12%
#21 DoubleClick Campaign Manager (DCM) 0.06%
#22 ExoClick 
0.04%
#23 Rubicon Project 
0.04%
#24 Snap Pixel 
0.04%
#25 33Across 
0.04%
#26 PubMatic 
0.04%
#27 DoubleClick Floodlight 0.02%
#28 PurpleAds 
0.02%
#29 Sovrn 
0.02%
#30 Mediavine 
0.01%
#31 MGID 
0.01%
#32 Infolinks 
0.01%
#33 Adzerk 
0.01%
#34 Broadstreet 
0.01%
#35 Chitika 
0.01%
#36 Project Wonderful 
0.01%
#37 TVSquared 
0.01%
#38 ADFOX 
0.00%
#39 AcuityAds 
0.00%
#40 AdRiver 
0.00%
#41 Carbon Ads 
0.00%
#42 JuicyAds 
0.00%
#43 LKQD 
0.00%
#44 LiveIntent 
0.00%
#45 Nativo 
0.00%
#46 Optimise 
0.00%
#47 SHE Media 
0.00%
#48 Solve Media 
0.00%
#49 Yandex.Direct 
0.00%
#50 AdOcean 
0.00%
#51 AdScale 
0.00%
#52 AdThrive 
0.00%
#53 Adalyser 
0.00%
#54 Adcash 
0.00%
#55 Admo.tv 
0.00%
#56 Advally 
0.00%
#57 Kevel 
0.00%
#58 Yieldlab 
0.00%
Technologies in Advertising Networks in Italy (.it)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Sizmek
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Zanox
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Open AdStream
OpenX
OpenX is a programmatic advertising technology company.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Rubicon Project
Rubicon Project is an online advertising technology company.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
DoubleClick Floodlight
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Mediavine
Mediavine is a full service ad management platform.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Adzerk
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Chitika
Project Wonderful
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
ADFOX
ADFOX is an advertising management platform for media publishers.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
LiveIntent
LiveIntent is an email ad monetization platform.
Nativo
Nativo is an advertising technology provider.
Optimise
Optimise Media Group is a UK-based performance advertising network.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Solve Media
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
AdOcean
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Adcash
Admo.tv
Admo.tv is a company developing a TV and radio analytics platform.
Advally
Advally is an advertising platform for publishers.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in Italy (.it) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 46.63% | 47.57% | 47.97% | 48.24% | 48.41% | 48.56% | 48.65% | 48.68% | 48.71% | 48.89% | 48.94% |
| Twitter Ads | 23.76% | 23.64% | 23.54% | 23.46% | 23.40% | 23.38% | 23.27% | 23.25% | 23.18% | 23.14% | 23.09% |
| DoubleClick Ad Exchange (AdX) | 6.38% | 5.93% | 5.83% | 5.74% | 5.71% | 5.71% | 5.72% | 5.72% | 5.72% | 5.69% | 5.68% |
| Criteo | 5.61% | 5.47% | 5.38% | 5.39% | 5.36% | 5.33% | 5.34% | 5.35% | 5.36% | 5.33% | 5.33% |
| Microsoft Advertising | 3.63% | 3.61% | 3.55% | 3.56% | 3.56% | 3.57% | 3.58% | 3.60% | 3.63% | 3.62% | 3.61% |
| Prebid | 2.78% | 2.67% | 2.62% | 2.54% | 2.55% | 2.48% | 2.49% | 2.50% | 2.49% | 2.47% | 2.46% |
| DoubleClick for Publishers (DFP) | 1.82% | 1.64% | 1.61% | 1.59% | 1.59% | 1.58% | 1.58% | 1.58% | 1.58% | 1.57% | 1.57% |
| AdRoll | 1.95% | 1.93% | 1.91% | 1.89% | 1.88% | 1.88% | 1.87% | 1.86% | 1.86% | 1.86% | 1.85% |
| Smart Ad Server | 1.79% | 1.81% | 1.84% | 1.83% | 1.83% | 1.83% | 1.84% | 1.83% | 1.83% | 1.82% | 1.85% |
| Outbrain | 1.46% | 1.57% | 1.59% | 1.54% | 1.56% | 1.54% | 1.53% | 1.49% | 1.49% | 1.48% | 1.47% |
| Taboola | 0.84% | 0.86% | 0.86% | 0.86% | 0.87% | 0.86% | 0.87% | 0.87% | 0.88% | 0.89% | 0.90% |
| Sizmek | 0.67% | 0.65% | 0.65% | 0.72% | 0.67% | 0.67% | 0.67% | 0.67% | 0.67% | 0.66% | 0.67% |
| AppNexus | 0.52% | 0.50% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.48% | 0.47% |
| Zanox | 0.45% | 0.42% | 0.42% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
| Ezoic | 0.51% | 0.53% | 0.53% | 0.52% | 0.52% | 0.52% | 0.50% | 0.50% | 0.49% | 0.49% | 0.49% |
| Open AdStream | 0.16% | 0.15% | 0.16% | 0.16% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.16% | 0.16% |
| OpenX | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| BuySellAds | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| theTradeDesk | 0.12% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Marfeel | 0.15% | 0.15% | 0.18% | 0.18% | 0.19% | 0.16% | 0.16% | 0.16% | 0.17% | 0.17% | 0.17% |
| DoubleClick Campaign Manager (DCM) | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| PubMatic | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Rubicon Project | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Snap Pixel | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| LKQD | 0.03% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% |
| 33Across | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| DoubleClick Floodlight | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ExoClick | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Sovrn | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| Carbon Ads | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| PurpleAds | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| MGID | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% |
| Mediavine | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adzerk | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AdRiver | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Optimise | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Solve Media | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| TVSquared | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yandex.Direct | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AcuityAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdOcean | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdScale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdThrive | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adalyser | 0.00% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adcash | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Advally | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| JuicyAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% |
| Kevel | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Nativo | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| SHE Media | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |