Advertising Networks Usage Statistics and Market Share in Sri Lanka (.lk)
We are tracking usage statistics and market share of 14 web technologies in Advertising Networks in Sri Lanka (.lk). In April 2024 the most popular web technology in Advertising Networks in Sri Lanka (.lk) is Google AdSense with 71% market share. In second place there is Twitter Ads with 16% market share. After that there are AdRoll with 5%, DoubleClick for Publishers (DFP) with 1% and DoubleClick Ad Exchange (AdX) with 1% market share. Top 5 web technologies together have 95% market share. The remaining 9 web technologies in Advertising Networks have a combined market share of 5%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 14 different technologies in Advertising Networks.
There are 776 websites using Advertising Networks in Sri Lanka (.lk websites) in out database.
Advertising Networks Usage Statistics and Market Share in Sri Lanka (.lk) in April 2024
#1 Google AdSense 
71.13%
#2 Twitter Ads 
15.85%
#3 AdRoll 
5.41%
#4 DoubleClick for Publishers (DFP) 
1.42%
#5 DoubleClick Ad Exchange (AdX) 1.29%
#6 Taboola 
1.16%
#7 Ezoic 
1.03%
#8 Microsoft Advertising 
0.90%
#9 Criteo 
0.77%
#10 Prebid 
0.39%
#11 AppNexus 
0.26%
#12 BuySellAds 
0.13%
#13 Infolinks 
0.13%
#14 theTradeDesk 
0.13%
Technologies in Advertising Networks in Sri Lanka (.lk)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Advertising Networks Market Share History in Sri Lanka (.lk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 70.99% | 71.61% | 71.12% | 71.36% | 71.15% | 71.30% | 71.17% | 71.21% | 71.19% | 71.12% | 71.13% |
| Twitter Ads | 15.40% | 15.35% | 15.90% | 15.73% | 15.90% | 15.70% | 15.83% | 15.81% | 15.75% | 15.79% | 15.85% |
| AdRoll | 5.65% | 5.37% | 5.34% | 5.37% | 5.38% | 5.41% | 5.41% | 5.40% | 5.38% | 5.39% | 5.41% |
| DoubleClick for Publishers (DFP) | 1.80% | 1.53% | 1.53% | 1.53% | 1.54% | 1.54% | 1.54% | 1.54% | 1.54% | 1.54% | 1.42% |
| DoubleClick Ad Exchange (AdX) | 1.54% | 1.41% | 1.40% | 1.28% | 1.28% | 1.29% | 1.29% | 1.29% | 1.28% | 1.28% | 1.29% |
| Ezoic | 1.03% | 1.02% | 1.02% | 1.02% | 1.03% | 1.03% | 1.03% | 1.03% | 1.02% | 1.03% | 1.03% |
| Microsoft Advertising | 0.90% | 0.90% | 0.89% | 0.90% | 0.90% | 0.90% | 0.90% | 0.90% | 0.90% | 0.90% | 0.90% |
| Taboola | 1.03% | 1.15% | 1.15% | 1.15% | 1.15% | 1.16% | 1.16% | 1.16% | 1.15% | 1.16% | 1.16% |
| Criteo | 0.77% | 0.77% | 0.76% | 0.77% | 0.77% | 0.77% | 0.77% | 0.77% | 0.77% | 0.77% | 0.77% |
| AppNexus | 0.26% | 0.26% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% |
| Prebid | 0.26% | 0.26% | 0.25% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.38% | 0.39% | 0.39% |
| BuySellAds | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| Infolinks | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| theTradeDesk | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |