Advertising Networks Usage Statistics and Market Share in Kenya (.ke)
We are tracking usage statistics and market share of 19 web technologies in Advertising Networks in Kenya (.ke). In March 2024 the most popular web technology in Advertising Networks in Kenya (.ke) is Google AdSense with 56% market share. In second place there is Twitter Ads with 35% market share. After that there are AdRoll with 2%, Ezoic with 1% and Criteo with 1% market share. Top 5 web technologies together have 95% market share. The remaining 14 web technologies in Advertising Networks have a combined market share of 5%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 19 different technologies in Advertising Networks.
There are 1,097 websites using Advertising Networks in Kenya (.ke websites) in out database.
Advertising Networks Usage Statistics and Market Share in Kenya (.ke) in March 2024
#1 Google AdSense 55.70%
#2 Twitter Ads 34.64%
#3 AdRoll 2.37%
#4 Ezoic 1.46%
#5 Criteo 1.28%
#6 Microsoft Advertising 1.28%
#7 Taboola 0.73%
#8 DoubleClick Ad Exchange (AdX) 0.55%
#9 Prebid 0.36%
#10 theTradeDesk 0.36%
#11 AppNexus 0.27%
#12 BuySellAds 0.18%
#13 Infolinks 0.18%
#14 Smart Ad Server 0.18%
#15 DoubleClick Campaign Manager (DCM) 0.09%
#16 DoubleClick for Publishers (DFP) 0.09%
#17 MGID 0.09%
#18 PurpleAds 0.09%
#19 Sortable 0.09%
Technologies in Advertising Networks in Kenya (.ke)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Advertising Networks Market Share History in Kenya (.ke) in Last 12 Months
Technology | May 2023 | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 56.33% | 55.72% | 55.74% | 55.32% | 55.39% | 55.38% | 55.38% | 55.70% | 55.72% | 55.75% | 55.70% |
Twitter Ads | 32.04% | 33.58% | 34.15% | 34.39% | 34.27% | 34.30% | 34.75% | 34.64% | 34.58% | 34.58% | 34.64% |
AdRoll | 2.46% | 2.38% | 2.37% | 2.37% | 2.36% | 2.35% | 2.35% | 2.37% | 2.38% | 2.37% | 2.37% |
Criteo | 2.08% | 2.01% | 1.46% | 1.46% | 1.45% | 1.45% | 1.27% | 1.28% | 1.28% | 1.28% | 1.28% |
Microsoft Advertising | 1.51% | 1.37% | 1.46% | 1.27% | 1.36% | 1.36% | 1.27% | 1.28% | 1.28% | 1.28% | 1.28% |
Ezoic | 1.13% | 1.28% | 1.28% | 1.46% | 1.45% | 1.45% | 1.45% | 1.46% | 1.46% | 1.46% | 1.46% |
Taboola | 0.85% | 0.73% | 0.73% | 0.73% | 0.82% | 0.81% | 0.81% | 0.73% | 0.73% | 0.73% | 0.73% |
DoubleClick Ad Exchange (AdX) | 0.76% | 0.55% | 0.55% | 0.55% | 0.54% | 0.54% | 0.54% | 0.55% | 0.55% | 0.55% | 0.55% |
theTradeDesk | 0.38% | 0.37% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.37% | 0.36% | 0.36% |
AppNexus | 0.28% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
DoubleClick for Publishers (DFP) | 0.28% | 0.27% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Prebid | 0.28% | 0.37% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.37% | 0.36% | 0.36% |
BuySellAds | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
Infolinks | 0.19% | 0.18% | 0.27% | 0.27% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
MGID | 0.19% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Smart Ad Server | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% |
DoubleClick Campaign Manager (DCM) | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
PurpleAds | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Sortable | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |