Advertising Networks Usage Statistics and Market Share in Hong Kong (.hk)
We are tracking usage statistics and market share of 30 web technologies in Advertising Networks in Hong Kong (.hk). In April 2024 the most popular web technology in Advertising Networks in Hong Kong (.hk) is Google AdSense with 30% market share. In second place there is Microsoft Advertising with 29% market share. After that there are Twitter Ads with 13%, Criteo with 5% and AdRoll with 5% market share. Top 5 web technologies together have 81% market share. The remaining 25 web technologies in Advertising Networks have a combined market share of 19%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 30 different technologies in Advertising Networks.
There are 1,649 websites using Advertising Networks in Hong Kong (.hk websites) in out database.
Advertising Networks Usage Statistics and Market Share in Hong Kong (.hk) in April 2024
#1 Google AdSense 
30.02%
#2 Microsoft Advertising 
28.81%
#3 Twitter Ads 
12.67%
#4 Criteo 
8.00%
#5 AdRoll 
4.85%
#6 theTradeDesk 
3.09%
#7 Optimise 
2.06%
#8 DoubleClick Ad Exchange (AdX) 
1.88%
#9 Prebid 
1.76%
#10 DoubleClick for Publishers (DFP) 1.39%
#11 Taboola 
1.03%
#12 Outbrain 
0.97%
#13 Sizmek 
0.97%
#14 AppNexus 
0.55%
#15 Smart Ad Server 
0.36%
#16 DoubleClick Floodlight 0.30%
#17 Yahoo Advertising 
0.24%
#18 TVSquared 
0.18%
#19 LiveIntent 
0.12%
#20 MGID 
0.12%
#21 AdRiver 
0.06%
#22 AnyClip 
0.06%
#23 Carbon Ads 
0.06%
#24 Chitika 
0.06%
#25 FreakOut 
0.06%
#26 Kevel 
0.06%
#27 LiveRamp DPM 
0.06%
#28 Nativo 
0.06%
#29 Snap Pixel 
0.06%
#30 Sortable 
0.06%
Technologies in Advertising Networks in Hong Kong (.hk)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Optimise
Optimise Media Group is a UK-based performance advertising network.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Sizmek
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
DoubleClick Floodlight
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
LiveIntent
LiveIntent is an email ad monetization platform.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
AnyClip
AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Chitika
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
LiveRamp DPM
LiveRamp DPM is a TV advertising metrics and analytics platform.
Nativo
Nativo is an advertising technology provider.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Advertising Networks Market Share History in Hong Kong (.hk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Microsoft Advertising | 28.66% | 28.50% | 28.73% | 28.58% | 28.73% | 28.76% | 28.57% | 28.61% | 28.94% | 29.11% | 28.81% |
| Google AdSense | 28.43% | 29.03% | 29.49% | 29.76% | 29.86% | 30.07% | 29.88% | 30.04% | 29.90% | 29.90% | 30.02% |
| Twitter Ads | 13.08% | 13.07% | 12.81% | 12.73% | 12.91% | 12.66% | 12.69% | 12.75% | 12.88% | 12.66% | 12.67% |
| Criteo | 7.67% | 7.66% | 7.64% | 7.66% | 7.70% | 7.72% | 8.06% | 7.75% | 7.82% | 8.08% | 8.00% |
| AdRoll | 4.77% | 4.83% | 4.82% | 4.83% | 4.74% | 4.75% | 4.74% | 4.77% | 4.81% | 4.82% | 4.85% |
| DoubleClick Ad Exchange (AdX) | 2.33% | 2.12% | 1.88% | 1.83% | 1.84% | 1.84% | 1.84% | 1.85% | 1.87% | 1.87% | 1.88% |
| theTradeDesk | 2.91% | 2.83% | 2.64% | 2.83% | 2.61% | 2.73% | 2.79% | 2.86% | 2.77% | 3.01% | 3.09% |
| Prebid | 2.85% | 2.83% | 2.88% | 2.71% | 2.67% | 2.50% | 2.49% | 2.44% | 2.17% | 1.75% | 1.76% |
| DoubleClick for Publishers (DFP) | 1.98% | 1.71% | 1.59% | 1.53% | 1.48% | 1.49% | 1.48% | 1.49% | 1.50% | 1.39% | 1.39% |
| Optimise | 1.74% | 1.77% | 1.88% | 2.00% | 2.01% | 2.02% | 2.02% | 2.03% | 2.05% | 2.05% | 2.06% |
| Outbrain | 0.93% | 1.06% | 1.06% | 1.06% | 0.95% | 0.95% | 0.95% | 0.95% | 0.96% | 0.96% | 0.97% |
| Sizmek | 1.10% | 1.00% | 1.00% | 1.00% | 1.01% | 1.01% | 1.01% | 1.01% | 1.02% | 0.96% | 0.97% |
| Taboola | 0.87% | 0.88% | 0.88% | 0.88% | 0.89% | 0.89% | 0.95% | 0.89% | 0.78% | 1.02% | 1.03% |
| AppNexus | 0.52% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.54% | 0.54% | 0.54% | 0.55% |
| Smart Ad Server | 0.47% | 0.47% | 0.47% | 0.41% | 0.41% | 0.36% | 0.36% | 0.36% | 0.30% | 0.30% | 0.36% |
| Yahoo Advertising | 0.23% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| DoubleClick Floodlight | 0.29% | 0.29% | 0.29% | 0.29% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% |
| AnyClip | 0.17% | 0.18% | 0.18% | 0.18% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| FreakOut | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| LiveIntent | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| MGID | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Snap Pixel | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| TVSquared | 0.17% | 0.18% | 0.18% | 0.12% | 0.18% | 0.24% | 0.30% | 0.30% | 0.30% | 0.18% | 0.18% |
| AdRiver | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Carbon Ads | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Chitika | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| LiveRamp DPM | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Nativo | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Sortable | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |