Advertising Networks Usage Statistics and Market Share in Poland (.pl)
We are tracking usage statistics and market share of 45 web technologies in Advertising Networks in Poland (.pl). In May 2024 the most popular web technology in Advertising Networks in Poland (.pl) is Google AdSense with 61% market share. In second place there is Twitter Ads with 10% market share. After that there are Criteo with 8%, DoubleClick Ad Exchange (AdX) with 3% and Prebid with 3% market share. Top 5 web technologies together have 86% market share. The remaining 40 web technologies in Advertising Networks have a combined market share of 14%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 45 different technologies in Advertising Networks.
There are 32,746 websites using Advertising Networks in Poland (.pl websites) in out database.
Advertising Networks Usage Statistics and Market Share in Poland (.pl) in April 2024
#1 Google AdSense 61.13%
#2 Twitter Ads 10.18%
#3 Criteo 7.81%
#4 DoubleClick Ad Exchange (AdX) 6.68%
#5 Prebid 3.28%
#6 Microsoft Advertising 2.50%
#7 DoubleClick for Publishers (DFP) 2.14%
#8 AdOcean 1.06%
#9 Taboola 1.03%
#10 Smart Ad Server 0.95%
#11 AdRoll 0.94%
#12 AppNexus 0.34%
#13 Marfeel 0.27%
#14 Sovrn 0.24%
#15 Zanox 0.24%
#16 Ezoic 0.23%
#17 Optimise 0.20%
#18 Sizmek 0.17%
#19 Outbrain 0.16%
#20 33Across 0.06%
#21 BuySellAds 0.06%
#22 MGID 0.05%
#23 Snap Pixel 0.05%
#24 theTradeDesk 0.03%
#25 DoubleClick Campaign Manager (DCM) 0.02%
#26 DoubleClick Floodlight 0.02%
#27 ADFOX 0.02%
#28 Rubicon Project 0.02%
#29 Carbon Ads 0.02%
#30 ExoClick 0.01%
#31 JuicyAds 0.01%
#32 Project Wonderful 0.01%
#33 Solve Media 0.01%
#34 PurpleAds 0.01%
#35 AdRiver 0.01%
#36 LKQD 0.01%
#37 Mediavine 0.01%
#38 Adzerk 0.00%
#39 AcuityAds 0.00%
#40 AdScale 0.00%
#41 Admixer 0.00%
#42 Broadstreet 0.00%
#43 Nativo 0.00%
#44 Open AdStream 0.00%
#45 Yieldlab 0.00%
Technologies in Advertising Networks in Poland (.pl)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AdOcean
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Zanox
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Sizmek
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
DoubleClick Floodlight
ADFOX
ADFOX is an advertising management platform for media publishers.
Rubicon Project
Rubicon Project is an online advertising technology company.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Project Wonderful
Solve Media
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Mediavine
Mediavine is a full service ad management platform.
Adzerk
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Nativo
Nativo is an advertising technology provider.
Open AdStream
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
Advertising Networks Market Share History in Poland (.pl) in Last 12 Months
Technology | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 59.90% | 60.30% | 60.46% | 60.65% | 60.67% | 60.75% | 60.75% | 60.80% | 61.19% | 61.13% | 61.13% |
Twitter Ads | 10.49% | 10.39% | 10.28% | 10.29% | 10.28% | 10.29% | 10.29% | 10.26% | 10.16% | 10.18% | 10.18% |
Criteo | 8.12% | 8.06% | 8.09% | 7.98% | 7.95% | 7.93% | 7.93% | 7.90% | 7.81% | 7.81% | 7.81% |
DoubleClick Ad Exchange (AdX) | 6.99% | 6.88% | 6.81% | 6.75% | 6.72% | 6.73% | 6.73% | 6.74% | 6.66% | 6.68% | 6.68% |
Prebid | 3.37% | 3.28% | 3.26% | 3.29% | 3.30% | 3.26% | 3.24% | 3.24% | 3.26% | 3.28% | 3.28% |
DoubleClick for Publishers (DFP) | 2.30% | 2.25% | 2.22% | 2.19% | 2.18% | 2.18% | 2.18% | 2.18% | 2.15% | 2.14% | 2.14% |
Microsoft Advertising | 2.38% | 2.42% | 2.48% | 2.49% | 2.54% | 2.54% | 2.56% | 2.58% | 2.52% | 2.50% | 2.50% |
AdOcean | 1.11% | 1.08% | 1.06% | 1.06% | 1.05% | 1.03% | 1.04% | 1.05% | 1.06% | 1.06% | 1.06% |
Taboola | 1.08% | 1.09% | 1.08% | 1.06% | 1.07% | 1.06% | 1.06% | 1.05% | 1.03% | 1.03% | 1.03% |
Smart Ad Server | 0.99% | 0.98% | 0.97% | 0.97% | 0.97% | 0.96% | 0.97% | 0.96% | 0.95% | 0.95% | 0.95% |
AdRoll | 0.99% | 0.97% | 0.96% | 0.94% | 0.96% | 0.95% | 0.95% | 0.95% | 0.94% | 0.94% | 0.94% |
AppNexus | 0.36% | 0.36% | 0.36% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.34% | 0.34% |
Zanox | 0.25% | 0.25% | 0.25% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.23% | 0.24% | 0.24% |
Sovrn | 0.24% | 0.23% | 0.23% | 0.23% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
Optimise | 0.19% | 0.19% | 0.19% | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.19% | 0.20% | 0.20% |
Ezoic | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.23% | 0.23% |
Marfeel | 0.21% | 0.24% | 0.28% | 0.29% | 0.30% | 0.30% | 0.31% | 0.28% | 0.28% | 0.27% | 0.27% |
Sizmek | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% |
Outbrain | 0.17% | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
BuySellAds | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
33Across | 0.07% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% |
MGID | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Snap Pixel | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
theTradeDesk | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Rubicon Project | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
DoubleClick Floodlight | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
ADFOX | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Carbon Ads | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
LKQD | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
JuicyAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
PurpleAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
AdRiver | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Mediavine | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
AcuityAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
AdScale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Admixer | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Open AdStream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |