Advertising Networks Usage Statistics and Market Share in Pakistan (.pk)
We are tracking usage statistics and market share of 23 web technologies in Advertising Networks in Pakistan (.pk). In April 2024 the most popular web technology in Advertising Networks in Pakistan (.pk) is Google AdSense with 73% market share. In second place there is Twitter Ads with 16% market share. After that there are Criteo with 3%, AdRoll with 2% and DoubleClick Ad Exchange (AdX) with 2% market share. Top 5 web technologies together have 95% market share. The remaining 18 web technologies in Advertising Networks have a combined market share of 5%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 23 different technologies in Advertising Networks.
There are 2,023 websites using Advertising Networks in Pakistan (.pk websites) in out database.
Advertising Networks Usage Statistics and Market Share in Pakistan (.pk) in April 2024
#1 Google AdSense 
72.57%
#2 Twitter Ads 
15.62%
#3 Criteo 
3.36%
#4 AdRoll 
2.08%
#5 DoubleClick Ad Exchange (AdX) 
1.88%
#6 Ezoic 
0.69%
#7 DoubleClick for Publishers (DFP) 0.64%
#8 Microsoft Advertising 
0.64%
#9 Snap Pixel 
0.49%
#10 Taboola 
0.49%
#11 Infolinks 
0.30%
#12 BuySellAds 
0.25%
#13 Prebid 
0.25%
#14 theTradeDesk 
0.15%
#15 AppNexus 
0.10%
#16 Outbrain 
0.10%
#17 33Across 
0.10%
#18 Adcash 
0.05%
#19 JuicyAds 
0.05%
#20 PubGuru 
0.05%
#21 Sizmek 
0.05%
#22 TVSquared 
0.05%
#23 Yandex.Direct 
0.05%
Technologies in Advertising Networks in Pakistan (.pk)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Adcash
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
PubGuru
PubGuru is a header wrapper and ad ops platform.
Sizmek
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Advertising Networks Market Share History in Pakistan (.pk) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 72.27% | 72.51% | 72.59% | 72.77% | 72.51% | 72.47% | 72.63% | 72.58% | 72.56% | 72.62% | 72.57% |
| Twitter Ads | 15.46% | 15.64% | 15.92% | 15.75% | 15.87% | 15.85% | 15.64% | 15.72% | 15.73% | 15.61% | 15.62% |
| Criteo | 3.20% | 3.21% | 3.21% | 3.24% | 3.32% | 3.34% | 3.33% | 3.33% | 3.33% | 3.35% | 3.36% |
| AdRoll | 2.33% | 2.14% | 2.14% | 2.16% | 2.15% | 2.06% | 2.06% | 2.06% | 2.06% | 2.07% | 2.08% |
| DoubleClick Ad Exchange (AdX) | 2.04% | 1.94% | 1.90% | 1.86% | 1.86% | 1.86% | 1.86% | 1.86% | 1.86% | 1.87% | 1.88% |
| DoubleClick for Publishers (DFP) | 0.63% | 0.63% | 0.63% | 0.64% | 0.63% | 0.64% | 0.64% | 0.64% | 0.64% | 0.64% | 0.64% |
| Ezoic | 0.78% | 0.68% | 0.68% | 0.69% | 0.68% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% | 0.69% |
| Microsoft Advertising | 0.68% | 0.68% | 0.68% | 0.64% | 0.63% | 0.64% | 0.64% | 0.64% | 0.64% | 0.64% | 0.64% |
| Snap Pixel | 0.48% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% |
| Taboola | 0.48% | 0.44% | 0.44% | 0.44% | 0.44% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% | 0.49% |
| BuySellAds | 0.24% | 0.24% | 0.24% | 0.25% | 0.24% | 0.25% | 0.25% | 0.24% | 0.24% | 0.25% | 0.25% |
| Prebid | 0.29% | 0.29% | 0.15% | 0.15% | 0.15% | 0.15% | 0.25% | 0.24% | 0.24% | 0.25% | 0.25% |
| Infolinks | 0.24% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.29% | 0.30% | 0.30% |
| AppNexus | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Outbrain | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Sizmek | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| theTradeDesk | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.15% | 0.15% | 0.15% | 0.15% |
| Adcash | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Yandex.Direct | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| 33Across | 0.05% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |