Advertising Networks Usage Statistics and Market Share in People's Republic of China (.cn)
We are tracking usage statistics and market share of 36 web technologies in Advertising Networks in People's Republic of China (.cn). In April 2024 the most popular web technology in Advertising Networks in People's Republic of China (.cn) is Google AdSense with 59% market share. In second place there is DoubleClick Ad Exchange (AdX) with 8% market share. After that there are Criteo with 6%, Microsoft Advertising with 5% and Prebid with 5% market share. Top 5 web technologies together have 84% market share. The remaining 31 web technologies in Advertising Networks have a combined market share of 16%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 36 different technologies in Advertising Networks.
There are 5,832 websites using Advertising Networks in People's Republic of China (.cn websites) in out database.
Advertising Networks Usage Statistics and Market Share in People's Republic of China (.cn) in April 2024
#1 Google AdSense 
58.93%
#2 DoubleClick Ad Exchange (AdX) 
8.35%
#3 Criteo 
6.48%
#4 Microsoft Advertising 
5.52%
#5 Prebid 
5.23%
#6 Twitter Ads 
5.16%
#7 AdRoll 
3.70%
#8 DoubleClick for Publishers (DFP) 2.07%
#9 Outbrain 
0.99%
#10 theTradeDesk 
0.69%
#11 AppNexus 
0.53%
#12 Sizmek 
0.50%
#13 Taboola 
0.48%
#14 Snap Pixel 
0.22%
#15 OpenX 
0.21%
#16 Smart Ad Server 
0.19%
#17 Rubicon Project 
0.15%
#18 Carbon Ads 
0.07%
#19 Ezoic 
0.07%
#20 Adzerk 
0.05%
#21 AdThrive 
0.05%
#22 BuySellAds 
0.05%
#23 DoubleClick Campaign Manager (DCM) 0.03%
#24 Optimise 
0.03%
#25 Zanox 
0.03%
#26 AcuityAds 
0.02%
#27 AdRiver 
0.02%
#28 Adverticum 
0.02%
#29 Chitika 
0.02%
#30 DoubleClick Floodlight 0.02%
#31 Fusion Ads 
0.02%
#32 LKQD 
0.02%
#33 Sortable 
0.02%
#34 Titan 
0.02%
#35 Yandex.Direct 
0.02%
#36 Yektanet 
0.02%
Technologies in Advertising Networks in People's Republic of China (.cn)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Sizmek
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
OpenX
OpenX is a programmatic advertising technology company.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Rubicon Project
Rubicon Project is an online advertising technology company.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Adzerk
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Zanox
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
Adverticum
Adverticum is the developer and operator of Hungary's market leading online ad serving solution, the Adverticum AdServer.
Chitika
DoubleClick Floodlight
Fusion Ads
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Titan
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
Advertising Networks Market Share History in People's Republic of China (.cn) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 58.66% | 58.73% | 58.87% | 58.95% | 59.05% | 59.09% | 58.96% | 58.95% | 58.88% | 58.99% | 58.93% |
| DoubleClick Ad Exchange (AdX) | 8.53% | 8.50% | 8.44% | 8.42% | 8.33% | 8.31% | 8.33% | 8.33% | 8.34% | 8.34% | 8.35% |
| Criteo | 6.45% | 6.41% | 6.40% | 6.45% | 6.45% | 6.45% | 6.47% | 6.47% | 6.48% | 6.47% | 6.48% |
| Microsoft Advertising | 5.44% | 5.49% | 5.51% | 5.50% | 5.50% | 5.50% | 5.51% | 5.53% | 5.55% | 5.52% | 5.52% |
| Prebid | 5.26% | 5.22% | 5.21% | 5.23% | 5.21% | 5.21% | 5.20% | 5.22% | 5.23% | 5.21% | 5.23% |
| Twitter Ads | 5.12% | 5.13% | 5.16% | 5.12% | 5.17% | 5.14% | 5.22% | 5.18% | 5.19% | 5.14% | 5.16% |
| AdRoll | 3.79% | 3.79% | 3.78% | 3.72% | 3.69% | 3.69% | 3.69% | 3.70% | 3.70% | 3.70% | 3.70% |
| DoubleClick for Publishers (DFP) | 2.12% | 2.12% | 2.09% | 2.08% | 2.07% | 2.07% | 2.07% | 2.07% | 2.07% | 2.07% | 2.07% |
| Outbrain | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% | 0.99% |
| theTradeDesk | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.69% | 0.69% | 0.69% |
| AppNexus | 0.58% | 0.56% | 0.54% | 0.55% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% |
| Sizmek | 0.49% | 0.49% | 0.49% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% |
| Taboola | 0.49% | 0.48% | 0.49% | 0.46% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.48% |
| Snap Pixel | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% |
| OpenX | 0.19% | 0.19% | 0.20% | 0.20% | 0.20% | 0.20% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Smart Ad Server | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% | 0.19% |
| Rubicon Project | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Carbon Ads | 0.09% | 0.09% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| BuySellAds | 0.07% | 0.07% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Ezoic | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Adzerk | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| AdThrive | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| AdRiver | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Optimise | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Zanox | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| AcuityAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Adverticum | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Chitika | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Floodlight | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Fusion Ads | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| LKQD | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Sortable | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Titan | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Yandex.Direct | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Yektanet | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |