Advertising Networks Usage Statistics and Market Share in Japan (.jp)
We are tracking usage statistics and market share of 39 web technologies in Advertising Networks in Japan (.jp). In April 2024 the most popular web technology in Advertising Networks in Japan (.jp) is Twitter Ads with 61% market share. In second place there is Google AdSense with 21% market share. After that there are Yahoo Advertising with 7%, Criteo with 2% and Microsoft Advertising with 2% market share. Top 5 web technologies together have 92% market share. The remaining 34 web technologies in Advertising Networks have a combined market share of 8%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 39 different technologies in Advertising Networks.
There are 68,513 websites using Advertising Networks in Japan (.jp websites) in out database.
Advertising Networks Usage Statistics and Market Share in Japan (.jp) in April 2024
#1 Twitter Ads 
60.90%
#2 Google AdSense 
20.65%
#3 Yahoo Advertising 
6.78%
#4 Criteo 
5.39%
#5 Microsoft Advertising 
1.60%
#6 FreakOut 
0.87%
#7 Outbrain 
0.76%
#8 Prebid 
0.75%
#9 DoubleClick Ad Exchange (AdX) 
0.69%
#10 AdRoll 
0.46%
#11 Taboola 
0.35%
#12 AD EBiS 
0.28%
#13 DoubleClick for Publishers (DFP) 0.20%
#14 theTradeDesk 
0.11%
#15 Smart Ad Server 
0.08%
#16 AppNexus 
0.04%
#17 BuySellAds 
0.02%
#18 Sizmek 
0.01%
#19 Titan 
0.01%
#20 Ezoic 
0.01%
#21 Rubicon Project 
0.01%
#22 Carbon Ads 
0.00%
#23 LiveIntent 
0.00%
#24 Marfeel 
0.00%
#25 Optimise 
0.00%
#26 Project Wonderful 
0.00%
#27 Snap Pixel 
0.00%
#28 Sovrn 
0.00%
#29 Unruly 
0.00%
#30 Adzerk 
0.00%
#31 ADFOX 
0.00%
#32 Adalyser 
0.00%
#33 DoubleClick Campaign Manager (DCM) 0.00%
#34 DoubleClick Floodlight 0.00%
#35 Fusion Ads 
0.00%
#36 Open AdStream 
0.00%
#37 OpenX 
0.00%
#38 SHE Media 
0.00%
#39 TVSquared 
0.00%
Technologies in Advertising Networks in Japan (.jp)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AD EBiS
AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Sizmek
Titan
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Rubicon Project
Rubicon Project is an online advertising technology company.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
LiveIntent
LiveIntent is an email ad monetization platform.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Project Wonderful
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Unruly
Unruly is a video advertising platform.
Adzerk
ADFOX
ADFOX is an advertising management platform for media publishers.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
DoubleClick Floodlight
Fusion Ads
Open AdStream
OpenX
OpenX is a programmatic advertising technology company.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Advertising Networks Market Share History in Japan (.jp) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 62.92% | 62.42% | 62.20% | 61.59% | 61.31% | 61.26% | 61.19% | 61.16% | 61.11% | 60.98% | 60.90% |
| Google AdSense | 20.01% | 20.15% | 20.25% | 20.57% | 20.67% | 20.68% | 20.66% | 20.65% | 20.66% | 20.68% | 20.65% |
| Criteo | 5.63% | 5.56% | 5.49% | 5.43% | 5.35% | 5.35% | 5.39% | 5.38% | 5.37% | 5.39% | 5.39% |
| Yahoo Advertising | 5.53% | 5.91% | 5.98% | 6.23% | 6.50% | 6.52% | 6.55% | 6.58% | 6.63% | 6.66% | 6.78% |
| DoubleClick Ad Exchange (AdX) | 0.89% | 0.85% | 0.82% | 0.75% | 0.70% | 0.70% | 0.70% | 0.70% | 0.70% | 0.69% | 0.69% |
| Prebid | 0.82% | 0.80% | 0.80% | 0.78% | 0.77% | 0.77% | 0.77% | 0.77% | 0.76% | 0.75% | 0.75% |
| Microsoft Advertising | 1.02% | 1.11% | 1.20% | 1.36% | 1.44% | 1.49% | 1.51% | 1.53% | 1.53% | 1.59% | 1.60% |
| Outbrain | 0.74% | 0.74% | 0.81% | 0.81% | 0.79% | 0.78% | 0.78% | 0.78% | 0.77% | 0.75% | 0.76% |
| FreakOut | 0.74% | 0.78% | 0.80% | 0.86% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% | 0.87% |
| AdRoll | 0.49% | 0.48% | 0.48% | 0.46% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% | 0.46% | 0.46% |
| DoubleClick for Publishers (DFP) | 0.26% | 0.25% | 0.24% | 0.22% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Taboola | 0.34% | 0.34% | 0.34% | 0.33% | 0.33% | 0.34% | 0.33% | 0.34% | 0.34% | 0.35% | 0.35% |
| AD EBiS | 0.30% | 0.30% | 0.29% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% |
| theTradeDesk | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% | 0.12% | 0.11% | 0.11% | 0.12% | 0.11% | 0.11% |
| AppNexus | 0.06% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Smart Ad Server | 0.05% | 0.06% | 0.06% | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Sizmek | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| BuySellAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Optimise | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Carbon Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| DoubleClick Campaign Manager (DCM) | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Ezoic | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Marfeel | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Project Wonderful | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Snap Pixel | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| DoubleClick Floodlight | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Fusion Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Open AdStream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| OpenX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| TVSquared | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Unruly | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |