Advertising Networks Usage Statistics and Market Share in Paraguay (.py)
We are tracking usage statistics and market share of 15 web technologies in Advertising Networks in Paraguay (.py). In April 2024 the most popular web technology in Advertising Networks in Paraguay (.py) is Twitter Ads with 51% market share. In second place there is Google AdSense with 33% market share. After that there are Criteo with 3%, AdRoll with 2% and DoubleClick for Publishers (DFP) with 2% market share. Top 5 web technologies together have 92% market share. The remaining 10 web technologies in Advertising Networks have a combined market share of 8%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 15 different technologies in Advertising Networks.
There are 274 websites using Advertising Networks in Paraguay (.py websites) in out database.
Advertising Networks Usage Statistics and Market Share in Paraguay (.py) in April 2024
#1 Twitter Ads 
51.46%
#2 Google AdSense 
32.85%
#3 Criteo 
2.92%
#4 AdRoll 
2.19%
#5 DoubleClick for Publishers (DFP) 
2.19%
#6 Microsoft Advertising 
2.19%
#7 DoubleClick Ad Exchange (AdX) 1.09%
#8 Prebid 
1.09%
#9 LKQD 
0.73%
#10 Marfeel 
0.73%
#11 Outbrain 
0.73%
#12 Smart Ad Server 
0.73%
#13 AppNexus 
0.36%
#14 Sizmek 
0.36%
#15 Taboola 
0.36%
Technologies in Advertising Networks in Paraguay (.py)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Sizmek
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Advertising Networks Market Share History in Paraguay (.py) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 47.72% | 49.15% | 50.00% | 50.52% | 50.70% | 49.65% | 49.82% | 49.47% | 51.65% | 51.82% | 51.46% |
| Google AdSense | 31.58% | 30.85% | 31.29% | 31.49% | 31.69% | 32.04% | 32.16% | 31.93% | 32.23% | 32.48% | 32.85% |
| DoubleClick for Publishers (DFP) | 3.16% | 2.71% | 2.38% | 2.42% | 2.46% | 2.11% | 2.12% | 2.11% | 2.20% | 2.19% | 2.19% |
| Criteo | 4.21% | 4.07% | 3.40% | 3.46% | 3.52% | 4.23% | 4.24% | 4.21% | 2.93% | 2.92% | 2.92% |
| Microsoft Advertising | 2.46% | 2.37% | 2.04% | 2.42% | 2.11% | 2.11% | 2.12% | 2.11% | 2.20% | 2.19% | 2.19% |
| AdRoll | 2.11% | 2.03% | 2.04% | 2.08% | 2.11% | 2.11% | 2.12% | 2.11% | 2.20% | 2.19% | 2.19% |
| Prebid | 2.81% | 3.05% | 2.72% | 2.42% | 2.11% | 2.11% | 2.12% | 2.11% | 1.47% | 1.09% | 1.09% |
| DoubleClick Ad Exchange (AdX) | 1.05% | 1.02% | 1.02% | 1.04% | 1.06% | 1.06% | 1.06% | 1.05% | 1.10% | 1.09% | 1.09% |
| LKQD | 1.05% | 0.68% | 0.68% | 0.69% | 0.70% | 0.70% | 0.71% | 0.70% | 0.73% | 0.73% | 0.73% |
| AppNexus | 0.35% | 0.34% | 0.34% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.37% | 0.36% | 0.36% |
| Outbrain | 0.70% | 0.68% | 0.68% | 0.69% | 0.70% | 0.70% | 0.71% | 0.70% | 0.73% | 0.73% | 0.73% |
| Smart Ad Server | 1.40% | 1.69% | 2.04% | 1.73% | 1.76% | 2.11% | 1.77% | 1.75% | 0.73% | 0.73% | 0.73% |
| Taboola | 0.35% | 0.34% | 0.34% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.37% | 0.36% | 0.36% |
| Sizmek | 0.35% | 0.34% | 0.34% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.37% | 0.36% | 0.36% |