Advertising Networks Usage Statistics and Market Share in Colombia (.co)
We are tracking usage statistics and market share of 58 web technologies in Advertising Networks in Colombia (.co). In April 2024 the most popular web technology in Advertising Networks in Colombia (.co) is Google AdSense with 33% market share. In second place there is Twitter Ads with 22% market share. After that there are Microsoft Advertising with 9%, Prebid with 7% and AdRoll with 7% market share. Top 5 web technologies together have 79% market share. The remaining 53 web technologies in Advertising Networks have a combined market share of 21%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 58 different technologies in Advertising Networks.
There are 18,328 websites using Advertising Networks in Colombia (.co websites) in out database.
Advertising Networks Usage Statistics and Market Share in Colombia (.co) in April 2024
#1 Google AdSense 32.64%
#2 Twitter Ads 22.23%
#3 Microsoft Advertising 9.32%
#4 Prebid 8.84%
#5 AdRoll 7.37%
#6 Criteo 6.07%
#7 Outbrain 3.64%
#8 Taboola 2.02%
#9 DoubleClick Ad Exchange (AdX) 1.00%
#10 Smart Ad Server 0.98%
#11 Ezoic 0.96%
#12 DoubleClick for Publishers (DFP) 0.65%
#13 theTradeDesk 0.55%
#14 Mediavine 0.46%
#15 AppNexus 0.41%
#16 Snap Pixel 0.41%
#17 Marfeel 0.34%
#18 LiveIntent 0.29%
#19 BuySellAds 0.23%
#20 JuicyAds 0.19%
#21 Yektanet 0.19%
#22 AdThrive 0.16%
#23 Infolinks 0.13%
#24 33Across 0.13%
#25 Carbon Ads 0.09%
#26 ExoClick 0.07%
#27 Sizmek 0.07%
#28 Optimise 0.05%
#29 Broadstreet 0.05%
#30 SHE Media 0.05%
#31 TVSquared 0.04%
#32 Adzerk 0.04%
#33 MGID 0.04%
#34 Sovrn 0.04%
#35 Tatari 0.03%
#36 Solve Media 0.02%
#37 Yahoo Advertising 0.02%
#38 AcuityAds 0.02%
#39 AdScale 0.02%
#40 Zanox 0.02%
#41 Chitika 0.01%
#42 DoubleClick Campaign Manager (DCM) 0.01%
#43 DoubleClick Floodlight 0.01%
#44 FirstImpression.io 0.01%
#45 LKQD 0.01%
#46 Project Wonderful 0.01%
#47 PurpleAds 0.01%
#48 ADFOX 0.01%
#49 Advally 0.01%
#50 AnyClip 0.01%
#51 FreakOut 0.01%
#52 Nativo 0.01%
#53 Open AdStream 0.01%
#54 SabaVision 0.01%
#55 Sortable 0.01%
#56 Titan 0.01%
#57 Yandex.Direct 0.01%
#58 Zeus Technology 0.01%
Technologies in Advertising Networks in Colombia (.co)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Mediavine
Mediavine is a full service ad management platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
LiveIntent
LiveIntent is an email ad monetization platform.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Sizmek
Optimise
Optimise Media Group is a UK-based performance advertising network.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Adzerk
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Tatari
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms
Solve Media
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Zanox
Chitika
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
DoubleClick Floodlight
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Project Wonderful
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
ADFOX
ADFOX is an advertising management platform for media publishers.
Advally
Advally is an advertising platform for publishers.
AnyClip
AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
Nativo
Nativo is an advertising technology provider.
Open AdStream
SabaVision
SabaVision, one of the core products of SabaIdea, is Iran's largest online advertising agency.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Titan
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Zeus Technology
Zeus Technology is a media monetisation platform that levels the playing field for publishers and advertisers of all sizes.
Advertising Networks Market Share History in Colombia (.co) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 32.22% | 32.50% | 32.61% | 32.63% | 32.74% | 32.90% | 32.57% | 32.72% | 32.71% | 32.80% | 32.64% |
Twitter Ads | 22.94% | 22.83% | 22.76% | 22.69% | 22.64% | 22.65% | 22.57% | 22.55% | 22.49% | 22.38% | 22.23% |
Prebid | 9.47% | 9.18% | 9.06% | 9.05% | 8.99% | 8.91% | 8.85% | 8.89% | 8.91% | 8.90% | 8.84% |
Microsoft Advertising | 8.60% | 8.53% | 8.56% | 8.60% | 8.61% | 8.63% | 9.19% | 9.23% | 9.21% | 9.31% | 9.32% |
AdRoll | 7.50% | 7.40% | 7.38% | 7.38% | 7.43% | 7.40% | 7.35% | 7.37% | 7.41% | 7.43% | 7.37% |
Criteo | 6.17% | 6.07% | 6.12% | 6.12% | 6.06% | 6.02% | 6.04% | 6.03% | 6.07% | 6.00% | 6.07% |
Outbrain | 3.67% | 3.96% | 3.99% | 4.00% | 3.99% | 4.00% | 3.96% | 3.65% | 3.67% | 3.65% | 3.64% |
Taboola | 2.09% | 2.09% | 2.08% | 2.06% | 2.04% | 2.02% | 2.00% | 2.01% | 2.01% | 2.01% | 2.02% |
DoubleClick Ad Exchange (AdX) | 1.15% | 1.03% | 1.02% | 1.03% | 1.01% | 1.02% | 1.01% | 1.01% | 1.01% | 1.01% | 1.00% |
Ezoic | 0.99% | 1.01% | 0.98% | 0.97% | 0.95% | 0.96% | 0.97% | 0.95% | 0.96% | 0.95% | 0.96% |
DoubleClick for Publishers (DFP) | 0.74% | 0.66% | 0.66% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% |
theTradeDesk | 0.58% | 0.58% | 0.58% | 0.57% | 0.58% | 0.58% | 0.56% | 0.58% | 0.57% | 0.55% | 0.55% |
AppNexus | 0.42% | 0.42% | 0.41% | 0.40% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
Mediavine | 0.45% | 0.46% | 0.46% | 0.47% | 0.47% | 0.47% | 0.47% | 0.48% | 0.47% | 0.45% | 0.46% |
Snap Pixel | 0.40% | 0.41% | 0.41% | 0.41% | 0.42% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
LiveIntent | 0.36% | 0.37% | 0.38% | 0.35% | 0.37% | 0.36% | 0.34% | 0.35% | 0.33% | 0.32% | 0.29% |
BuySellAds | 0.24% | 0.22% | 0.22% | 0.24% | 0.24% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% |
Smart Ad Server | 0.28% | 0.53% | 0.53% | 0.55% | 0.55% | 0.52% | 0.54% | 0.59% | 0.60% | 0.62% | 0.98% |
AdThrive | 0.17% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.16% | 0.16% | 0.16% | 0.16% | 0.16% |
Yektanet | 0.17% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% |
JuicyAds | 0.16% | 0.19% | 0.19% | 0.19% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% |
Marfeel | 0.17% | 0.18% | 0.23% | 0.26% | 0.27% | 0.27% | 0.28% | 0.28% | 0.30% | 0.33% | 0.34% |
33Across | 0.11% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% |
Carbon Ads | 0.10% | 0.09% | 0.09% | 0.10% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
Infolinks | 0.11% | 0.11% | 0.11% | 0.11% | 0.12% | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% |
Sizmek | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
ExoClick | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
Broadstreet | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
LKQD | 0.05% | 0.04% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% |
Optimise | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
Adzerk | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
SHE Media | 0.05% | 0.06% | 0.06% | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% |
Sovrn | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% |
Tatari | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.04% | 0.03% | 0.03% | 0.03% |
MGID | 0.04% | 0.04% | 0.04% | 0.05% | 0.04% | 0.04% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% |
TVSquared | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.05% | 0.04% | 0.04% | 0.04% |
Solve Media | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Yahoo Advertising | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% |
AcuityAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
AdScale | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
FirstImpression.io | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% |
Zanox | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
DoubleClick Campaign Manager (DCM) | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
PurpleAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Advally | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
AnyClip | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
FreakOut | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Nativo | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Open AdStream | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
SabaVision | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Sortable | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Yandex.Direct | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Zeus Technology | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |