Advertising Networks Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 40 web technologies in Advertising Networks in Australia (.au). In April 2024 the most popular web technology in Advertising Networks in Australia (.au) is Twitter Ads with 24% market share. In second place there is Microsoft Advertising with 23% market share. After that there are Google AdSense with 19%, AdRoll with 7% and theTradeDesk with 7% market share. Top 5 web technologies together have 79% market share. The remaining 35 web technologies in Advertising Networks have a combined market share of 21%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 40 different technologies in Advertising Networks.
There are 32,288 websites using Advertising Networks in Australia (.au websites) in out database.
Advertising Networks Usage Statistics and Market Share in Australia (.au) in April 2024
#1 Twitter Ads 23.54%
#2 Microsoft Advertising 22.57%
#3 Google AdSense 19.18%
#4 AdRoll 16.76%
#5 theTradeDesk 6.61%
#6 Criteo 2.84%
#7 Outbrain 2.84%
#8 Taboola 2.10%
#9 Prebid 1.09%
#10 Smart Ad Server 0.85%
#11 Ezoic 0.50%
#12 TVSquared 0.15%
#13 Adalyser 0.13%
#14 Mediavine 0.13%
#15 Snap Pixel 0.09%
#16 Titan 0.09%
#17 Sizmek 0.07%
#18 AdThrive 0.06%
#19 AdScale 0.06%
#20 Broadstreet 0.06%
#21 LiveIntent 0.05%
#22 Optimise 0.04%
#23 AcuityAds 0.02%
#24 BuySellAds 0.02%
#25 Nativo 0.02%
#26 33Across 0.02%
#27 Infolinks 0.01%
#28 ExoClick 0.01%
#29 SHE Media 0.01%
#30 Tatari 0.01%
#31 Unruly 0.01%
#32 ADFOX 0.00%
#33 AdBridg 0.00%
#34 Carbon Ads 0.00%
#35 Chitika 0.00%
#36 JuicyAds 0.00%
#37 LiveRamp DPM 0.00%
#38 MGID 0.00%
#39 Open AdStream 0.00%
#40 Sortable 0.00%
Technologies in Advertising Networks in Australia (.au)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Mediavine
Mediavine is a full service ad management platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Titan
Sizmek
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
LiveIntent
LiveIntent is an email ad monetization platform.
Optimise
Optimise Media Group is a UK-based performance advertising network.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Nativo
Nativo is an advertising technology provider.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Tatari
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms
Unruly
Unruly is a video advertising platform.
ADFOX
ADFOX is an advertising management platform for media publishers.
AdBridg
AdBridg is a bidding solutions provider for publishers looking to maximize their programmatic revenues.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Chitika
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
LiveRamp DPM
LiveRamp DPM is a TV advertising metrics and analytics platform.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Open AdStream
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
Advertising Networks Market Share History in Australia (.au) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Twitter Ads | 24.97% | 24.88% | 24.68% | 24.63% | 24.61% | 24.50% | 24.53% | 24.30% | 24.25% | 23.55% | 23.54% |
AdRoll | 17.18% | 17.13% | 17.17% | 17.19% | 17.20% | 17.19% | 17.26% | 16.79% | 16.84% | 16.77% | 16.76% |
Microsoft Advertising | 19.95% | 20.06% | 20.14% | 20.16% | 20.18% | 20.24% | 20.27% | 22.14% | 22.20% | 22.61% | 22.57% |
Google AdSense | 17.83% | 17.86% | 17.97% | 17.98% | 18.02% | 18.02% | 17.99% | 18.47% | 18.48% | 19.23% | 19.18% |
theTradeDesk | 6.09% | 6.15% | 6.20% | 6.22% | 6.24% | 6.24% | 6.23% | 6.57% | 6.58% | 6.58% | 6.61% |
Criteo | 2.97% | 2.90% | 2.90% | 2.91% | 2.84% | 2.89% | 2.86% | 2.91% | 2.87% | 2.82% | 2.84% |
Outbrain | 3.25% | 3.33% | 3.31% | 3.31% | 3.30% | 3.30% | 3.31% | 2.88% | 2.89% | 2.86% | 2.84% |
Taboola | 2.18% | 2.14% | 2.17% | 2.15% | 2.15% | 2.17% | 2.19% | 2.17% | 2.19% | 2.09% | 2.10% |
Prebid | 1.35% | 1.32% | 1.20% | 1.19% | 1.19% | 1.14% | 1.14% | 1.04% | 1.02% | 1.08% | 1.09% |
Sizmek | 0.61% | 0.60% | 0.60% | 0.61% | 0.61% | 0.60% | 0.59% | 0.08% | 0.07% | 0.07% | 0.07% |
Snap Pixel | 0.13% | 0.12% | 0.12% | 0.12% | 0.12% | 0.13% | 0.13% | 0.11% | 0.11% | 0.09% | 0.09% |
Ezoic | 1.03% | 1.04% | 1.06% | 1.07% | 1.06% | 1.07% | 1.03% | 0.82% | 0.80% | 0.52% | 0.50% |
Titan | 0.07% | 0.06% | 0.06% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.08% | 0.09% | 0.09% |
Mediavine | 0.15% | 0.16% | 0.16% | 0.15% | 0.15% | 0.15% | 0.14% | 0.14% | 0.13% | 0.14% | 0.13% |
LiveIntent | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.05% |
BuySellAds | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% |
Optimise | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.04% | 0.04% |
AdThrive | 0.05% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
Adalyser | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% | 0.11% | 0.10% | 0.14% | 0.14% | 0.14% | 0.13% |
Broadstreet | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.05% | 0.05% | 0.05% | 0.06% |
TVSquared | 0.14% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.14% | 0.16% | 0.15% | 0.16% | 0.15% |
Smart Ad Server | 0.56% | 0.56% | 0.56% | 0.56% | 0.56% | 0.57% | 0.57% | 0.70% | 0.71% | 0.79% | 0.85% |
AdScale | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.08% | 0.08% | 0.08% | 0.05% | 0.06% |
Nativo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
Chitika | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Unruly | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Infolinks | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.01% | 0.01% | 0.01% | 0.01% |
MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Open AdStream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |