Advertising Networks Usage Statistics and Market Share in Iceland (.is)
We are tracking usage statistics and market share of 20 web technologies in Advertising Networks in Iceland (.is). In April 2024 the most popular web technology in Advertising Networks in Iceland (.is) is Twitter Ads with 40% market share. In second place there is Google AdSense with 28% market share. After that there are Microsoft Advertising with 10%, AdRoll with 5% and Criteo with 5% market share. Top 5 web technologies together have 89% market share. The remaining 15 web technologies in Advertising Networks have a combined market share of 11%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 20 different technologies in Advertising Networks.
There are 546 websites using Advertising Networks in Iceland (.is websites) in out database.
Advertising Networks Usage Statistics and Market Share in Iceland (.is) in April 2024
#1 Twitter Ads 
39.74%
#2 Google AdSense 
28.21%
#3 Microsoft Advertising 
10.07%
#4 AdRoll 
7.69%
#5 Criteo 
5.49%
#6 DoubleClick for Publishers (DFP) 
1.65%
#7 Prebid 
1.28%
#8 DoubleClick Ad Exchange (AdX) 1.10%
#9 Smart Ad Server 
0.92%
#10 Taboola 
0.73%
#11 BuySellAds 
0.55%
#12 ADFOX 
0.37%
#13 AppNexus 
0.37%
#14 JuicyAds 
0.37%
#15 Optimise 
0.37%
#16 Outbrain 
0.37%
#17 AdThrive 
0.18%
#18 ExoClick 
0.18%
#19 Sizmek 
0.18%
#20 TVSquared 
0.18%
Technologies in Advertising Networks in Iceland (.is)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
ADFOX
ADFOX is an advertising management platform for media publishers.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Sizmek
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Advertising Networks Market Share History in Iceland (.is) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 41.96% | 41.50% | 41.18% | 41.44% | 41.03% | 40.52% | 40.07% | 40.07% | 39.85% | 40.26% | 39.74% |
| Google AdSense | 27.91% | 28.34% | 28.68% | 28.36% | 28.57% | 29.00% | 29.13% | 29.13% | 28.97% | 28.57% | 28.21% |
| Microsoft Advertising | 9.06% | 9.69% | 9.56% | 9.76% | 9.89% | 9.67% | 10.20% | 10.20% | 10.33% | 10.20% | 10.07% |
| AdRoll | 8.13% | 7.68% | 7.72% | 7.73% | 7.69% | 7.81% | 7.79% | 7.79% | 7.75% | 7.79% | 7.69% |
| Criteo | 5.18% | 5.12% | 5.15% | 5.16% | 5.13% | 5.20% | 5.19% | 5.19% | 5.17% | 5.19% | 5.49% |
| DoubleClick for Publishers (DFP) | 1.66% | 1.65% | 1.65% | 1.66% | 1.65% | 1.67% | 1.67% | 1.67% | 1.66% | 1.67% | 1.65% |
| Prebid | 1.29% | 1.28% | 1.29% | 1.29% | 1.28% | 1.30% | 1.11% | 1.11% | 1.29% | 1.30% | 1.28% |
| DoubleClick Ad Exchange (AdX) | 1.29% | 1.10% | 1.10% | 1.10% | 1.10% | 1.12% | 1.11% | 1.11% | 1.11% | 1.11% | 1.10% |
| BuySellAds | 0.55% | 0.55% | 0.55% | 0.55% | 0.55% | 0.56% | 0.56% | 0.56% | 0.55% | 0.56% | 0.55% |
| Taboola | 0.74% | 0.73% | 0.74% | 0.74% | 0.73% | 0.74% | 0.74% | 0.74% | 0.74% | 0.74% | 0.73% |
| AppNexus | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| JuicyAds | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| Optimise | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| Smart Ad Server | 0.37% | 0.55% | 0.55% | 0.37% | 0.55% | 0.56% | 0.56% | 0.56% | 0.55% | 0.56% | 0.92% |
| ADFOX | 0.18% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% | 0.37% |
| ExoClick | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.19% | 0.18% | 0.19% | 0.18% |
| Sizmek | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.19% | 0.19% | 0.19% | 0.18% | 0.19% | 0.18% |