Advertising Networks Usage Statistics and Market Share in Israel (.il)
We are tracking usage statistics and market share of 25 web technologies in Advertising Networks in Israel (.il). In April 2024 the most popular web technology in Advertising Networks in Israel (.il) is Google AdSense with 43% market share. In second place there is Outbrain with 24% market share. After that there are Taboola with 11%, Twitter Ads with 5% and DoubleClick Ad Exchange (AdX) with 5% market share. Top 5 web technologies together have 89% market share. The remaining 20 web technologies in Advertising Networks have a combined market share of 11%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 25 different technologies in Advertising Networks.
There are 7,013 websites using Advertising Networks in Israel (.il websites) in out database.
Advertising Networks Usage Statistics and Market Share in Israel (.il) in April 2024
#1 Google AdSense 
43.25%
#2 Outbrain 
23.81%
#3 Taboola 
11.04%
#4 Twitter Ads 
7.50%
#5 DoubleClick Ad Exchange (AdX) 
5.43%
#6 Criteo 
2.91%
#7 AdRoll 
1.63%
#8 DoubleClick for Publishers (DFP) 1.03%
#9 AdScale 
0.91%
#10 Microsoft Advertising 
0.91%
#11 AppNexus 
0.47%
#12 Ezoic 
0.29%
#13 FirstImpression.io 
0.24%
#14 Prebid 
0.23%
#15 Primis 
0.07%
#16 ADFOX 
0.04%
#17 Sizmek 
0.04%
#18 BuySellAds 
0.03%
#19 Infolinks 
0.03%
#20 Marfeel 
0.03%
#21 Optimise 
0.03%
#22 theTradeDesk 
0.03%
#23 Yandex.Direct 
0.03%
#24 Carbon Ads 
0.01%
#25 PurpleAds 
0.01%
Technologies in Advertising Networks in Israel (.il)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Primis
Primis is a video discovery platform for publishers.
ADFOX
ADFOX is an advertising management platform for media publishers.
Sizmek
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Optimise
Optimise Media Group is a UK-based performance advertising network.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Advertising Networks Market Share History in Israel (.il) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 40.82% | 41.50% | 41.94% | 42.39% | 42.55% | 42.86% | 43.01% | 42.91% | 43.15% | 43.32% | 43.25% |
| Outbrain | 24.53% | 24.22% | 24.14% | 24.21% | 24.05% | 23.93% | 23.96% | 23.99% | 23.85% | 23.74% | 23.81% |
| Taboola | 10.91% | 11.09% | 11.13% | 10.94% | 10.93% | 10.91% | 10.89% | 10.96% | 10.96% | 11.02% | 11.04% |
| Twitter Ads | 7.98% | 7.83% | 7.70% | 7.65% | 7.60% | 7.58% | 7.52% | 7.51% | 7.47% | 7.53% | 7.50% |
| DoubleClick Ad Exchange (AdX) | 6.23% | 5.80% | 5.55% | 5.41% | 5.43% | 5.46% | 5.45% | 5.45% | 5.48% | 5.42% | 5.43% |
| Criteo | 3.05% | 3.05% | 3.05% | 3.09% | 3.08% | 3.02% | 3.03% | 3.00% | 2.93% | 2.90% | 2.91% |
| AdRoll | 1.68% | 1.68% | 1.66% | 1.67% | 1.62% | 1.61% | 1.61% | 1.61% | 1.62% | 1.62% | 1.63% |
| DoubleClick for Publishers (DFP) | 1.31% | 1.09% | 1.05% | 1.03% | 1.04% | 1.04% | 1.05% | 1.05% | 1.05% | 1.02% | 1.03% |
| Microsoft Advertising | 0.82% | 0.90% | 0.91% | 0.89% | 0.94% | 0.97% | 0.93% | 0.96% | 0.94% | 0.94% | 0.91% |
| AdScale | 0.75% | 0.90% | 0.90% | 0.86% | 0.90% | 0.92% | 0.91% | 0.91% | 0.91% | 0.90% | 0.91% |
| AppNexus | 0.52% | 0.49% | 0.48% | 0.46% | 0.46% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% | 0.47% |
| FirstImpression.io | 0.32% | 0.32% | 0.28% | 0.28% | 0.28% | 0.25% | 0.27% | 0.27% | 0.26% | 0.24% | 0.24% |
| Ezoic | 0.28% | 0.28% | 0.30% | 0.31% | 0.31% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.29% |
| Prebid | 0.41% | 0.45% | 0.51% | 0.42% | 0.43% | 0.31% | 0.24% | 0.27% | 0.26% | 0.23% | 0.23% |
| Primis | 0.08% | 0.07% | 0.06% | 0.06% | 0.06% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| ADFOX | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Sizmek | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| BuySellAds | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| theTradeDesk | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% |
| Yandex.Direct | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Optimise | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| PurpleAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |