Global Advertising Networks Usage Statistics and Market Share

We are tracking usage statistics and market share of 92 web technologies in Advertising Networks. In February 2024 the most popular web technology in Advertising Networks is Google AdSense with 43% market share. In second place there is Twitter Ads with 23% market share. After that there are Microsoft Advertising with 7%, Prebid with 4% and Epom with 4% market share. Top 5 web technologies together have 80% market share. The remaining 87 web technologies in Advertising Networks have a combined market share of 20%.

Advertising Networks Market Share in February 2024
About Advertising Networks

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.

We are tracking 92 different technologies in Advertising Networks.

There are 3,488,442 websites using Advertising Networks in out database.

Advertising Networks Usage Statistics and Market Share in February 2024
Technologies in Advertising Networks
  • Google AdSense Google AdSense

    Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

  • Twitter Ads Twitter Ads

    Twitter Ads is an advertising platform for Twitter 'microblogging' system.

  • Microsoft Advertising Microsoft Advertising

    Microsoft Advertising is an online advertising platform developed by Microsoft.

  • Prebid Prebid

    Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.

  • Epom Epom

  • Criteo Criteo

    Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.

  • DoubleClick Ad Exchange (AdX) DoubleClick Ad Exchange (AdX)

    DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.

  • AdRoll AdRoll

    AdRoll is a digital marketing technology platform that specializes in retargeting.

  • Smart Ad Server Smart Ad Server

    Smart Ad Server is an adserving and RTB platform.

  • DoubleClick for Publishers (DFP) DoubleClick for Publishers (DFP)

    DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.

  • Taboola Taboola

    Taboola is a content discovery & native advertising platform for publishers and advertisers.

  • theTradeDesk theTradeDesk

    theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

  • AppNexus AppNexus

    AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.

  • Outbrain Outbrain

    Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.

  • ADFOX ADFOX

    ADFOX is an advertising management platform for media publishers.

  • Ezoic Ezoic

    Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.

  • Yandex.Direct Yandex.Direct

    Yandex Direct is the platform designed for sponsored ad management.

  • Mediavine Mediavine

    Mediavine is a full service ad management platform.

  • Snap Pixel Snap Pixel

    Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.

  • AdThrive AdThrive

    AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.

  • Sizmek Sizmek

  • TVSquared TVSquared

    TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.

  • Yahoo Advertising Yahoo Advertising

    Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.

  • Broadstreet Broadstreet

    Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.

  • Zanox Zanox

  • Infolinks Infolinks

    Infolinks is an online advertising platform for publishers and advertisers.

  • Yektanet Yektanet

    Yektanet is the biggest and most advanced native advertising network in Iran.

  • JuicyAds JuicyAds

    JuicyAds is a legitimate advertising network that specializes in adult content.

  • 33Across 33Across

    33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

  • BuySellAds BuySellAds

    BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.

  • AdRiver AdRiver

    AdRiver is a company which provide internet advertising management and audit software.

  • LiveIntent LiveIntent

    LiveIntent is an email ad monetization platform.

  • ExoClick ExoClick

    ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.

  • Sovrn Sovrn

    Sovrn is a advertising products and services provider for publishers.

  • Marfeel Marfeel

    Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.

  • SHE Media SHE Media

    SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).

  • AdOcean AdOcean

  • FreakOut FreakOut

    FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.

  • Rubicon Project Rubicon Project

    Rubicon Project is an online advertising technology company.

  • DoubleClick Floodlight DoubleClick Floodlight

  • Chitika Chitika

  • AcuityAds AcuityAds

    AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.

  • Kevel Kevel

    Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.

  • Project Wonderful Project Wonderful

  • Adzerk Adzerk

  • Open AdStream Open AdStream

  • DoubleClick Campaign Manager (DCM) DoubleClick Campaign Manager (DCM)

    DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.

  • Carbon Ads Carbon Ads

    Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.

  • MGID MGID

    MGID is a programmatic advertising platform frequently used by misinformation websites.

  • PubMatic PubMatic

    PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.

  • Optimise Optimise

    Optimise Media Group is a UK-based performance advertising network.

  • OpenX OpenX

    OpenX is a programmatic advertising technology company.

  • PurpleAds PurpleAds

    PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.

  • Yieldlab Yieldlab

    Yieldlab YRD is the programmatic advertising platform for publisher and marketers.

  • Admixer Admixer

    Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.

  • Tatari Tatari

    Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms

  • Adalyser Adalyser

    Adalyser is an online platform offering the tools needed to get up and running with TV advertising.

  • AdScale AdScale

    AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.

  • Sortable Sortable

    Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.

  • Nativo Nativo

    Nativo is an advertising technology provider.

  • Adverticum Adverticum

    Adverticum is the developer and operator of Hungary's market leading online ad serving solution, the Adverticum AdServer.

  • Titan Titan

  • Anetwork Anetwork

  • AD EBiS AD EBiS

    AD EBiS is an advertising and marketing platform that offers advertisement effectiveness measurement, access and user analysis.

  • Primis Primis

    Primis is a video discovery platform for publishers.

  • LKQD LKQD

    LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.

  • Solve Media Solve Media

  • FirstImpression.io FirstImpression.io

    FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.

  • PubGuru PubGuru

    PubGuru is a header wrapper and ad ops platform.

  • SabaVision SabaVision

    SabaVision, one of the core products of SabaIdea, is Iran's largest online advertising agency.

  • AdBridg AdBridg

    AdBridg is a bidding solutions provider for publishers looking to maximize their programmatic revenues.

  • Advally Advally

    Advally is an advertising platform for publishers.

  • OpenWeb OpenWeb

    OpenWeb is a social engagement platform that builds online communities around digital content.

  • LiveRamp DPM LiveRamp DPM

    LiveRamp DPM is a TV advertising metrics and analytics platform.

  • Unruly Unruly

    Unruly is a video advertising platform.

  • Zeus Technology Zeus Technology

    Zeus Technology is a media monetisation platform that levels the playing field for publishers and advertisers of all sizes.

  • The Arena Group The Arena Group

    The Arena Group is a media coalition of professional content destinations. It operates on a shared digital publishing, advertising, and distribution platform, providing a major media-scale alternative to news and information distributed on social platforms.

  • AnyClip AnyClip

    AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.

  • Advert Stream Advert Stream

  • Admo.tv Admo.tv

    Admo.tv is a company developing a TV and radio analytics platform.

  • Adcash Adcash

  • LinkSmart LinkSmart

  • Veoxa Veoxa

  • MadAdsMedia MadAdsMedia

  • BittAds BittAds

  • Fusion Ads Fusion Ads

  • SpotX SpotX

    SpotX is a video advertising platform.

  • Vidazoo Vidazoo

    Vidazoo is a video content and yield management platform.

  • Adnegah Adnegah

    Adnegah is a digital marketing and internet advertising agency.

  • Sublime Sublime

    Sublime (formerly Sublime Skinz) operator of an advertising agency intended to offer skin-based advertising services to clients.

  • AdInfinity AdInfinity

  • Captch Me Captch Me

Advertising Networks Market Share History in Last 12 Months
Technology April 2023May 2023June 2023July 2023August 2023September 2023October 2023November 2023December 2023January 2024February 2024
Google AdSense43.31%43.24%44.01%44.22%44.44%44.56%44.65%44.71%44.70%44.88%44.91%
Twitter Ads23.15%23.29%23.64%23.61%23.55%23.52%23.54%23.53%23.51%23.49%23.44%
Microsoft Advertising6.79%6.85%6.87%6.89%6.88%6.92%6.95%6.98%7.01%7.05%7.06%
Prebid5.48%5.49%5.18%4.93%4.85%4.80%4.73%4.68%4.68%4.68%4.67%
DoubleClick Ad Exchange (AdX)4.72%4.63%4.06%3.64%3.54%3.47%3.39%3.35%3.34%3.30%3.31%
Epom3.90%3.90%3.90%3.92%3.91%3.93%3.95%3.96%3.97%3.99%4.00%
Criteo3.96%3.95%3.84%3.80%3.77%3.76%3.75%3.75%3.76%3.75%3.75%
AdRoll3.01%3.01%2.92%2.88%2.86%2.86%2.86%2.86%2.86%2.85%2.84%
DoubleClick for Publishers (DFP)1.87%1.82%1.56%1.42%1.39%1.34%1.32%1.31%1.31%1.29%1.30%
AppNexus1.00%0.98%0.88%0.83%0.82%0.81%0.79%0.79%0.79%0.78%0.78%
Taboola0.99%0.99%1.00%1.00%1.00%0.99%0.99%1.00%1.00%1.00%1.00%
theTradeDesk0.85%0.85%0.87%0.88%0.88%0.89%0.89%0.90%0.90%0.91%0.91%
Outbrain0.71%0.71%0.70%0.97%1.02%1.04%1.04%1.05%1.05%0.77%0.76%
Ezoic0.46%0.46%0.49%0.50%0.50%0.50%0.50%0.50%0.50%0.50%0.50%
Smart Ad Server0.56%0.57%0.71%1.11%1.19%1.20%1.22%1.22%1.22%1.35%1.38%
Yandex.Direct0.37%0.36%0.34%0.33%0.32%0.31%0.31%0.31%0.31%0.31%0.31%
ADFOX0.44%0.45%0.49%0.52%0.53%0.54%0.55%0.56%0.56%0.56%0.56%
Mediavine0.26%0.26%0.27%0.28%0.27%0.27%0.27%0.27%0.28%0.28%0.28%
Snap Pixel0.18%0.17%0.16%0.16%0.16%0.16%0.16%0.16%0.16%0.16%0.16%
Sizmek0.19%0.19%0.17%0.16%0.16%0.16%0.15%0.15%0.15%0.15%0.15%
AdThrive0.13%0.13%0.14%0.14%0.14%0.14%0.14%0.15%0.15%0.15%0.15%
Zanox0.13%0.12%0.12%0.11%0.11%0.11%0.11%0.11%0.11%0.11%0.11%
Broadstreet0.12%0.12%0.13%0.13%0.13%0.13%0.13%0.13%0.13%0.13%0.13%
Yahoo Advertising0.10%0.11%0.12%0.13%0.13%0.13%0.14%0.14%0.14%0.14%0.15%
BuySellAds0.09%0.09%0.08%0.08%0.08%0.07%0.07%0.07%0.07%0.07%0.07%
AdRiver0.07%0.07%0.07%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.06%
Sovrn0.06%0.06%0.06%0.06%0.05%0.05%0.05%0.05%0.05%0.05%0.05%
TVSquared0.07%0.08%0.11%0.13%0.13%0.13%0.14%0.14%0.14%0.15%0.15%
Yektanet0.07%0.07%0.07%0.08%0.08%0.08%0.08%0.08%0.08%0.08%0.08%
Infolinks0.06%0.06%0.09%0.10%0.10%0.10%0.10%0.11%0.11%0.11%0.11%
JuicyAds0.06%0.06%0.07%0.07%0.07%0.08%0.08%0.08%0.08%0.08%0.08%
LiveIntent0.05%0.05%0.05%0.05%0.05%0.05%0.06%0.06%0.06%0.06%0.06%
Rubicon Project0.05%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
33Across0.05%0.05%0.06%0.07%0.07%0.07%0.07%0.07%0.07%0.08%0.07%
AdOcean0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Adzerk0.04%0.04%0.03%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
ExoClick0.04%0.04%0.05%0.05%0.05%0.05%0.05%0.06%0.05%0.06%0.06%
DoubleClick Floodlight0.04%0.04%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Chitika0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%
Project Wonderful0.03%0.03%0.03%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
DoubleClick Campaign Manager (DCM)0.03%0.03%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
SHE Media0.03%0.03%0.04%0.04%0.04%0.05%0.05%0.05%0.05%0.05%0.05%
Open AdStream0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
Carbon Ads0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
FreakOut0.02%0.03%0.03%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%
Marfeel0.02%0.02%0.03%0.04%0.04%0.04%0.04%0.05%0.05%0.05%0.05%
PubMatic0.02%0.02%0.02%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
OpenX0.02%0.02%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Optimise0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Yieldlab0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Sortable0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
LKQD0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Adverticum0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Kevel0.01%0.01%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
AcuityAds0.01%0.01%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%0.02%
MGID0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
PurpleAds0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Anetwork0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Titan0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
AD EBiS0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Solve Media0.01%0.01%0.01%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
AdScale0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Tatari0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Primis0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.00%0.00%0.01%
FirstImpression.io0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.00%0.00%0.00%0.00%
Nativo0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Admixer0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Advally0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Adalyser0.00%0.00%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
Zeus Technology0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
PubGuru0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Advert Stream0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Adcash0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
SabaVision0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
LiveRamp DPM0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
AnyClip0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
AdBridg0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
The Arena Group0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Unruly0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
LinkSmart0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Admo.tv0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
MadAdsMedia0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
OpenWeb0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Veoxa0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Fusion Ads0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
BittAds0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
SpotX0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Sublime0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Adnegah0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
AdInfinity0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Captch Me0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
Vidazoo0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
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