Advertising Networks Usage Statistics and Market Share in Taiwan (.tw)
We are tracking usage statistics and market share of 29 web technologies in Advertising Networks in Taiwan (.tw). In April 2024 the most popular web technology in Advertising Networks in Taiwan (.tw) is Google AdSense with 47% market share. In second place there is Microsoft Advertising with 22% market share. After that there are Twitter Ads with 11%, Criteo with 3% and DoubleClick Ad Exchange (AdX) with 3% market share. Top 5 web technologies together have 85% market share. The remaining 24 web technologies in Advertising Networks have a combined market share of 15%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 29 different technologies in Advertising Networks.
There are 4,194 websites using Advertising Networks in Taiwan (.tw websites) in out database.
Advertising Networks Usage Statistics and Market Share in Taiwan (.tw) in April 2024
#1 Google AdSense 
46.64%
#2 Microsoft Advertising 
21.55%
#3 Twitter Ads 
11.11%
#4 Criteo 
9.82%
#5 DoubleClick Ad Exchange (AdX) 
2.62%
#6 AdRoll 
1.43%
#7 FreakOut 
1.10%
#8 Prebid 
1.07%
#9 Taboola 
0.98%
#10 theTradeDesk 
0.98%
#11 DoubleClick for Publishers (DFP) 0.79%
#12 AppNexus 
0.50%
#13 Outbrain 
0.29%
#14 33Across 
0.24%
#15 Sizmek 
0.21%
#16 LiveIntent 
0.10%
#17 Optimise 
0.10%
#18 Smart Ad Server 
0.10%
#19 BuySellAds 
0.07%
#20 DoubleClick Floodlight 0.05%
#21 LKQD 
0.05%
#22 Yahoo Advertising 
0.05%
#23 Carbon Ads 
0.02%
#24 ExoClick 
0.02%
#25 Infolinks 
0.02%
#26 MGID 
0.02%
#27 Mediavine 
0.02%
#28 Snap Pixel 
0.02%
#29 Yandex.Direct 
0.02%
Technologies in Advertising Networks in Taiwan (.tw)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
FreakOut
FreakOut is a marketing technology company with programmatic solutions (DSP,SSP) that delivers in-feed display and video formats across global publishers.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Sizmek
LiveIntent
LiveIntent is an email ad monetization platform.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Floodlight
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Mediavine
Mediavine is a full service ad management platform.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Advertising Networks Market Share History in Taiwan (.tw) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 45.46% | 46.12% | 46.16% | 46.69% | 46.74% | 46.67% | 46.65% | 46.57% | 46.53% | 46.61% | 46.64% |
| Microsoft Advertising | 21.97% | 21.85% | 21.70% | 21.61% | 21.61% | 21.50% | 21.57% | 21.53% | 21.53% | 21.53% | 21.55% |
| Twitter Ads | 11.25% | 11.18% | 11.19% | 11.08% | 11.04% | 11.22% | 11.20% | 11.19% | 11.18% | 11.18% | 11.11% |
| Criteo | 9.87% | 9.87% | 9.87% | 9.80% | 9.90% | 10.04% | 9.87% | 9.91% | 9.88% | 9.90% | 9.82% |
| DoubleClick Ad Exchange (AdX) | 3.37% | 3.00% | 2.95% | 2.82% | 2.72% | 2.70% | 2.71% | 2.70% | 2.71% | 2.64% | 2.62% |
| AdRoll | 1.42% | 1.43% | 1.42% | 1.42% | 1.42% | 1.42% | 1.42% | 1.42% | 1.42% | 1.43% | 1.43% |
| DoubleClick for Publishers (DFP) | 1.00% | 0.93% | 0.90% | 0.88% | 0.81% | 0.81% | 0.81% | 0.81% | 0.81% | 0.79% | 0.79% |
| Prebid | 1.23% | 1.19% | 1.39% | 1.25% | 1.30% | 1.09% | 1.12% | 1.09% | 1.14% | 1.07% | 1.07% |
| theTradeDesk | 1.07% | 1.05% | 0.99% | 1.04% | 1.02% | 1.04% | 1.00% | 1.00% | 1.00% | 0.98% | 0.98% |
| AppNexus | 0.64% | 0.52% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% | 0.50% |
| FreakOut | 0.95% | 1.02% | 1.06% | 1.09% | 1.07% | 1.07% | 1.07% | 1.07% | 1.07% | 1.07% | 1.10% |
| Taboola | 0.40% | 0.43% | 0.43% | 0.43% | 0.47% | 0.50% | 0.64% | 0.74% | 0.76% | 0.93% | 0.98% |
| Outbrain | 0.28% | 0.29% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.29% | 0.29% |
| 33Across | 0.19% | 0.24% | 0.26% | 0.24% | 0.26% | 0.26% | 0.26% | 0.28% | 0.28% | 0.24% | 0.24% |
| Sizmek | 0.24% | 0.24% | 0.24% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| BuySellAds | 0.09% | 0.07% | 0.09% | 0.09% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| LiveIntent | 0.09% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% |
| Optimise | 0.09% | 0.10% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% |
| Yahoo Advertising | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.09% | 0.09% | 0.09% | 0.09% | 0.05% | 0.05% |
| Smart Ad Server | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.10% |
| DoubleClick Floodlight | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| LKQD | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Carbon Ads | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ExoClick | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Infolinks | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| MGID | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Mediavine | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Snap Pixel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Yandex.Direct | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |