Advertising Networks Usage Statistics and Market Share in Nigeria (.ng)
We are tracking usage statistics and market share of 22 web technologies in Advertising Networks in Nigeria (.ng). In April 2024 the most popular web technology in Advertising Networks in Nigeria (.ng) is Google AdSense with 81% market share. In second place there is Twitter Ads with 10% market share. After that there are Criteo with 2%, AdRoll with 1% and DoubleClick Ad Exchange (AdX) with 1% market share. Top 5 web technologies together have 95% market share. The remaining 17 web technologies in Advertising Networks have a combined market share of 5%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 22 different technologies in Advertising Networks.
There are 3,358 websites using Advertising Networks in Nigeria (.ng websites) in out database.
Advertising Networks Usage Statistics and Market Share in Nigeria (.ng) in April 2024
#1 Google AdSense 
80.79%
#2 Twitter Ads 
9.68%
#3 Criteo 
2.03%
#4 AdRoll 
1.97%
#5 DoubleClick Ad Exchange (AdX) 
1.01%
#6 Ezoic 
0.95%
#7 Microsoft Advertising 
0.68%
#8 DoubleClick for Publishers (DFP) 0.60%
#9 Prebid 
0.57%
#10 Infolinks 
0.39%
#11 Taboola 
0.39%
#12 AppNexus 
0.27%
#13 PurpleAds 
0.15%
#14 BuySellAds 
0.12%
#15 Smart Ad Server 
0.12%
#16 33Across 
0.09%
#17 Marfeel 
0.06%
#18 ADFOX 
0.03%
#19 ExoClick 
0.03%
#20 MGID 
0.03%
#21 Snap Pixel 
0.03%
#22 theTradeDesk 
0.03%
Technologies in Advertising Networks in Nigeria (.ng)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
ADFOX
ADFOX is an advertising management platform for media publishers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Advertising Networks Market Share History in Nigeria (.ng) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 79.67% | 80.22% | 80.39% | 80.39% | 80.47% | 80.51% | 80.66% | 80.68% | 80.78% | 80.81% | 80.79% |
| Twitter Ads | 10.00% | 9.76% | 9.64% | 9.71% | 9.69% | 9.82% | 9.79% | 9.76% | 9.74% | 9.65% | 9.68% |
| Criteo | 2.44% | 2.41% | 2.41% | 2.24% | 2.18% | 2.13% | 2.08% | 2.08% | 2.02% | 2.03% | 2.03% |
| AdRoll | 1.98% | 1.94% | 1.94% | 1.94% | 1.94% | 1.95% | 1.90% | 1.90% | 1.90% | 1.97% | 1.97% |
| DoubleClick Ad Exchange (AdX) | 1.05% | 1.00% | 1.00% | 1.00% | 1.00% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% | 1.01% |
| Ezoic | 0.99% | 0.94% | 1.00% | 1.00% | 1.00% | 0.95% | 0.95% | 0.95% | 0.95% | 0.95% | 0.95% |
| DoubleClick for Publishers (DFP) | 0.76% | 0.65% | 0.59% | 0.59% | 0.59% | 0.59% | 0.59% | 0.59% | 0.59% | 0.60% | 0.60% |
| Microsoft Advertising | 0.64% | 0.65% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.68% | 0.69% | 0.68% |
| Prebid | 0.61% | 0.62% | 0.56% | 0.59% | 0.59% | 0.59% | 0.62% | 0.62% | 0.59% | 0.57% | 0.57% |
| Taboola | 0.38% | 0.41% | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% |
| Infolinks | 0.38% | 0.41% | 0.41% | 0.41% | 0.41% | 0.38% | 0.39% | 0.39% | 0.39% | 0.39% | 0.39% |
| AppNexus | 0.26% | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% |
| PurpleAds | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| BuySellAds | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| Marfeel | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Smart Ad Server | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% |
| theTradeDesk | 0.06% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| 33Across | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
| ADFOX | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| ExoClick | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| MGID | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Snap Pixel | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |