Advertising Networks Usage Statistics and Market Share in Philippines (.ph)
We are tracking usage statistics and market share of 26 web technologies in Advertising Networks in Philippines (.ph). In April 2024 the most popular web technology in Advertising Networks in Philippines (.ph) is Google AdSense with 42% market share. In second place there is Criteo with 25% market share. After that there are Prebid with 15%, Twitter Ads with 2% and Microsoft Advertising with 2% market share. Top 5 web technologies together have 86% market share. The remaining 21 web technologies in Advertising Networks have a combined market share of 14%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 26 different technologies in Advertising Networks.
There are 2,608 websites using Advertising Networks in Philippines (.ph websites) in out database.
Advertising Networks Usage Statistics and Market Share in Philippines (.ph) in April 2024
#1 Google AdSense 42.06%
#2 Criteo 25.00%
#3 Prebid 14.53%
#4 Twitter Ads 8.82%
#5 Microsoft Advertising 2.19%
#6 AdRoll 1.76%
#7 Ezoic 1.07%
#8 Optimise 1.07%
#9 DoubleClick Ad Exchange (AdX) 0.69%
#10 Outbrain 0.54%
#11 DoubleClick for Publishers (DFP) 0.50%
#12 Taboola 0.42%
#13 theTradeDesk 0.38%
#14 AppNexus 0.19%
#15 Infolinks 0.19%
#16 MGID 0.08%
#17 Sizmek 0.08%
#18 Smart Ad Server 0.08%
#19 33Across 0.08%
#20 BuySellAds 0.04%
#21 Chitika 0.04%
#22 JuicyAds 0.04%
#23 OpenX 0.04%
#24 Sortable 0.04%
#25 TVSquared 0.04%
#26 Unruly 0.04%
Technologies in Advertising Networks in Philippines (.ph)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Optimise
Optimise Media Group is a UK-based performance advertising network.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Sizmek
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Chitika
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
OpenX
OpenX is a programmatic advertising technology company.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Unruly
Unruly is a video advertising platform.
Advertising Networks Market Share History in Philippines (.ph) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 43.59% | 44.71% | 44.36% | 44.82% | 44.65% | 61.95% | 63.47% | 63.07% | 58.77% | 47.03% | 42.06% |
Twitter Ads | 19.87% | 19.73% | 20.12% | 19.85% | 20.02% | 12.08% | 11.68% | 11.88% | 12.83% | 9.89% | 8.82% |
Criteo | 10.90% | 10.50% | 10.44% | 10.09% | 10.09% | 8.65% | 8.37% | 8.47% | 9.97% | 20.46% | 25.00% |
Microsoft Advertising | 5.03% | 5.00% | 4.97% | 4.96% | 4.96% | 3.06% | 2.96% | 3.00% | 3.19% | 2.45% | 2.19% |
AdRoll | 4.36% | 3.90% | 3.87% | 3.93% | 3.93% | 2.43% | 2.35% | 2.38% | 2.58% | 1.98% | 1.76% |
Prebid | 2.43% | 2.54% | 2.61% | 2.65% | 2.65% | 3.48% | 3.37% | 3.41% | 4.26% | 11.87% | 14.53% |
DoubleClick Ad Exchange (AdX) | 2.01% | 1.61% | 1.60% | 1.63% | 1.63% | 1.00% | 0.97% | 0.98% | 1.06% | 0.77% | 0.69% |
Ezoic | 2.68% | 2.71% | 2.69% | 2.74% | 2.74% | 1.69% | 1.43% | 1.45% | 1.57% | 1.20% | 1.07% |
DoubleClick for Publishers (DFP) | 1.51% | 1.19% | 1.18% | 1.20% | 1.20% | 0.74% | 0.71% | 0.72% | 0.78% | 0.56% | 0.50% |
Optimise | 2.01% | 2.20% | 2.36% | 2.40% | 2.40% | 1.48% | 1.43% | 1.45% | 1.57% | 1.20% | 1.07% |
Outbrain | 1.34% | 1.35% | 1.18% | 1.20% | 1.20% | 0.74% | 0.71% | 0.72% | 0.78% | 0.60% | 0.54% |
Taboola | 1.42% | 1.44% | 1.35% | 1.37% | 1.28% | 0.74% | 0.71% | 0.67% | 0.67% | 0.47% | 0.42% |
theTradeDesk | 0.84% | 0.93% | 1.01% | 0.86% | 0.94% | 0.58% | 0.51% | 0.52% | 0.56% | 0.43% | 0.38% |
AppNexus | 0.50% | 0.51% | 0.51% | 0.43% | 0.43% | 0.26% | 0.26% | 0.26% | 0.28% | 0.21% | 0.19% |
Infolinks | 0.42% | 0.42% | 0.42% | 0.43% | 0.43% | 0.26% | 0.26% | 0.26% | 0.28% | 0.21% | 0.19% |
Smart Ad Server | 0.08% | 0.17% | 0.17% | 0.17% | 0.17% | 0.11% | 0.10% | 0.10% | 0.11% | 0.09% | 0.08% |
Chitika | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.06% | 0.04% | 0.04% |
MGID | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.11% | 0.10% | 0.10% | 0.11% | 0.09% | 0.08% |
Sizmek | 0.17% | 0.17% | 0.17% | 0.17% | 0.17% | 0.11% | 0.10% | 0.10% | 0.11% | 0.09% | 0.08% |
BuySellAds | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.06% | 0.04% | 0.04% |
JuicyAds | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.06% | 0.04% | 0.04% |
OpenX | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.06% | 0.04% | 0.04% |
Unruly | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.05% | 0.05% | 0.05% | 0.06% | 0.04% | 0.04% |
33Across | 0.08% | 0.08% | 0.08% | 0.17% | 0.17% | 0.11% | 0.10% | 0.10% | 0.11% | 0.09% | 0.08% |