Advertising Networks Usage Statistics and Market Share in Spain (.es)
We are tracking usage statistics and market share of 48 web technologies in Advertising Networks in Spain (.es). In April 2024 the most popular web technology in Advertising Networks in Spain (.es) is Google AdSense with 49% market share. In second place there is Twitter Ads with 28% market share. After that there are Criteo with 5%, Microsoft Advertising with 2% and DoubleClick Ad Exchange (AdX) with 2% market share. Top 5 web technologies together have 86% market share. The remaining 43 web technologies in Advertising Networks have a combined market share of 14%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 48 different technologies in Advertising Networks.
There are 28,703 websites using Advertising Networks in Spain (.es websites) in out database.
Advertising Networks Usage Statistics and Market Share in Spain (.es) in April 2024
#1 Google AdSense 
48.60%
#2 Twitter Ads 
28.01%
#3 Criteo 
4.78%
#4 Microsoft Advertising 
4.29%
#5 DoubleClick Ad Exchange (AdX) 
2.46%
#6 Prebid 
2.40%
#7 Smart Ad Server 
1.48%
#8 AppNexus 
1.30%
#9 AdRoll 
1.24%
#10 Outbrain 
1.21%
#11 Marfeel 
0.98%
#12 DoubleClick for Publishers (DFP) 0.79%
#13 Taboola 
0.77%
#14 Ezoic 
0.50%
#15 Sizmek 
0.42%
#16 theTradeDesk 
0.14%
#17 Zanox 
0.13%
#18 BuySellAds 
0.08%
#19 Snap Pixel 
0.06%
#20 Infolinks 
0.05%
#21 JuicyAds 
0.04%
#22 Open AdStream 
0.03%
#23 33Across 
0.03%
#24 DoubleClick Campaign Manager (DCM) 0.02%
#25 Carbon Ads 
0.02%
#26 Nativo 
0.02%
#27 AcuityAds 
0.01%
#28 ExoClick 
0.01%
#29 LKQD 
0.01%
#30 LiveIntent 
0.01%
#31 Optimise 
0.01%
#32 TVSquared 
0.01%
#33 DoubleClick Floodlight 0.01%
#34 Mediavine 
0.01%
#35 Rubicon Project 
0.01%
#36 Sovrn 
0.01%
#37 Adzerk 
0.00%
#38 ADFOX 
0.00%
#39 AdOcean 
0.00%
#40 AdScale 
0.00%
#41 Admo.tv 
0.00%
#42 Advally 
0.00%
#43 Broadstreet 
0.00%
#44 Kevel 
0.00%
#45 MGID 
0.00%
#46 Project Wonderful 
0.00%
#47 Sublime 
0.00%
#48 Titan 
0.00%
Technologies in Advertising Networks in Spain (.es)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Sizmek
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Zanox
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Open AdStream
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Nativo
Nativo is an advertising technology provider.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
LiveIntent
LiveIntent is an email ad monetization platform.
Optimise
Optimise Media Group is a UK-based performance advertising network.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
DoubleClick Floodlight
Mediavine
Mediavine is a full service ad management platform.
Rubicon Project
Rubicon Project is an online advertising technology company.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Adzerk
ADFOX
ADFOX is an advertising management platform for media publishers.
AdOcean
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Admo.tv
Admo.tv is a company developing a TV and radio analytics platform.
Advally
Advally is an advertising platform for publishers.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Project Wonderful
Sublime
Sublime (formerly Sublime Skinz) operator of an advertising agency intended to offer skin-based advertising services to clients.
Titan
Advertising Networks Market Share History in Spain (.es) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 46.89% | 47.42% | 47.50% | 47.71% | 47.94% | 48.05% | 48.13% | 48.15% | 48.17% | 48.66% | 48.60% |
| Twitter Ads | 29.06% | 28.84% | 28.82% | 28.59% | 28.53% | 28.42% | 28.32% | 28.30% | 28.28% | 28.05% | 28.01% |
| Criteo | 4.97% | 4.86% | 4.85% | 4.84% | 4.83% | 4.82% | 4.83% | 4.83% | 4.84% | 4.78% | 4.78% |
| Microsoft Advertising | 4.30% | 4.29% | 4.27% | 4.26% | 4.27% | 4.26% | 4.32% | 4.35% | 4.35% | 4.28% | 4.29% |
| DoubleClick Ad Exchange (AdX) | 3.09% | 2.76% | 2.71% | 2.68% | 2.63% | 2.62% | 2.63% | 2.63% | 2.63% | 2.47% | 2.46% |
| Prebid | 2.49% | 2.58% | 2.56% | 2.50% | 2.39% | 2.42% | 2.38% | 2.38% | 2.38% | 2.39% | 2.40% |
| AdRoll | 1.37% | 1.28% | 1.25% | 1.27% | 1.27% | 1.26% | 1.26% | 1.27% | 1.27% | 1.24% | 1.24% |
| Smart Ad Server | 1.25% | 1.33% | 1.38% | 1.39% | 1.40% | 1.38% | 1.39% | 1.40% | 1.38% | 1.41% | 1.48% |
| AppNexus | 1.31% | 1.28% | 1.28% | 1.29% | 1.29% | 1.29% | 1.30% | 1.30% | 1.30% | 1.29% | 1.30% |
| DoubleClick for Publishers (DFP) | 0.93% | 0.85% | 0.83% | 0.83% | 0.82% | 0.82% | 0.83% | 0.83% | 0.83% | 0.79% | 0.79% |
| Outbrain | 1.10% | 1.19% | 1.23% | 1.26% | 1.24% | 1.24% | 1.25% | 1.21% | 1.21% | 1.22% | 1.21% |
| Taboola | 0.86% | 0.83% | 0.78% | 0.78% | 0.78% | 0.77% | 0.76% | 0.76% | 0.75% | 0.76% | 0.77% |
| Marfeel | 0.57% | 0.71% | 0.79% | 0.83% | 0.84% | 0.86% | 0.85% | 0.85% | 0.91% | 0.96% | 0.98% |
| Sizmek | 0.44% | 0.42% | 0.41% | 0.43% | 0.42% | 0.42% | 0.41% | 0.42% | 0.41% | 0.42% | 0.42% |
| Ezoic | 0.51% | 0.53% | 0.52% | 0.54% | 0.54% | 0.55% | 0.54% | 0.54% | 0.50% | 0.50% | 0.50% |
| Zanox | 0.15% | 0.14% | 0.14% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| theTradeDesk | 0.14% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.13% | 0.13% | 0.14% | 0.14% |
| BuySellAds | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Snap Pixel | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Open AdStream | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% |
| Infolinks | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| LKQD | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% |
| 33Across | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% |
| DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Carbon Ads | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AcuityAds | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% | 0.02% | 0.01% |
| ExoClick | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| JuicyAds | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.04% | 0.04% |
| LiveIntent | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nativo | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Optimise | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sovrn | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% |
| TVSquared | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Mediavine | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdOcean | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdScale | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Advally | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Kevel | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Project Wonderful | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Titan | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |