Advertising Networks Usage Statistics and Market Share in Finland (.fi)
We are tracking usage statistics and market share of 25 web technologies in Advertising Networks in Finland (.fi). In April 2024 the most popular web technology in Advertising Networks in Finland (.fi) is Google AdSense with 29% market share. In second place there is Twitter Ads with 28% market share. After that there are AppNexus with 14%, Prebid with 6% and Microsoft Advertising with 6% market share. Top 5 web technologies together have 82% market share. The remaining 20 web technologies in Advertising Networks have a combined market share of 18%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 25 different technologies in Advertising Networks.
There are 6,178 websites using Advertising Networks in Finland (.fi websites) in out database.
Advertising Networks Usage Statistics and Market Share in Finland (.fi) in April 2024
#1 Google AdSense 
28.52%
#2 Twitter Ads 
27.82%
#3 AppNexus 
13.66%
#4 Prebid 
7.70%
#5 Microsoft Advertising 
6.18%
#6 Criteo 
4.82%
#7 AdRoll 
2.72%
#8 Smart Ad Server 
2.67%
#9 DoubleClick Ad Exchange (AdX) 
2.07%
#10 DoubleClick for Publishers (DFP) 1.78%
#11 Snap Pixel 
0.44%
#12 PubMatic 
0.28%
#13 Zanox 
0.28%
#14 Ezoic 
0.26%
#15 Outbrain 
0.26%
#16 Taboola 
0.23%
#17 DoubleClick Floodlight 0.06%
#18 Rubicon Project 
0.06%
#19 Sizmek 
0.05%
#20 Marfeel 
0.03%
#21 theTradeDesk 
0.03%
#22 ADFOX 
0.02%
#23 AdScale 
0.02%
#24 AdThrive 
0.02%
#25 TVSquared 
0.02%
Technologies in Advertising Networks in Finland (.fi)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Zanox
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
DoubleClick Floodlight
Rubicon Project
Rubicon Project is an online advertising technology company.
Sizmek
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
ADFOX
ADFOX is an advertising management platform for media publishers.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Advertising Networks Market Share History in Finland (.fi) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 28.03% | 27.88% | 27.98% | 28.15% | 28.15% | 28.18% | 28.17% | 28.28% | 28.25% | 28.48% | 28.52% |
| Twitter Ads | 28.15% | 28.56% | 28.56% | 28.29% | 28.30% | 28.15% | 28.02% | 28.02% | 28.01% | 27.90% | 27.82% |
| AppNexus | 13.83% | 13.53% | 13.44% | 13.58% | 13.58% | 13.56% | 13.60% | 13.60% | 13.63% | 13.68% | 13.66% |
| Prebid | 7.56% | 7.61% | 7.48% | 7.53% | 7.49% | 7.48% | 7.49% | 7.53% | 7.59% | 7.73% | 7.70% |
| Microsoft Advertising | 6.21% | 6.20% | 6.22% | 6.21% | 6.31% | 6.35% | 6.41% | 6.41% | 6.36% | 6.21% | 6.18% |
| Criteo | 4.85% | 4.94% | 4.92% | 4.90% | 4.85% | 4.90% | 4.92% | 4.92% | 4.93% | 4.85% | 4.82% |
| AdRoll | 2.87% | 2.73% | 2.80% | 2.72% | 2.73% | 2.74% | 2.75% | 2.75% | 2.79% | 2.75% | 2.72% |
| DoubleClick Ad Exchange (AdX) | 2.41% | 2.19% | 2.15% | 2.08% | 2.08% | 2.05% | 2.06% | 2.06% | 2.07% | 2.07% | 2.07% |
| Smart Ad Server | 2.31% | 2.44% | 2.46% | 2.50% | 2.49% | 2.52% | 2.54% | 2.56% | 2.50% | 2.54% | 2.67% |
| DoubleClick for Publishers (DFP) | 1.97% | 1.86% | 1.85% | 1.83% | 1.81% | 1.81% | 1.82% | 1.82% | 1.83% | 1.79% | 1.78% |
| Snap Pixel | 0.41% | 0.42% | 0.42% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.43% | 0.44% | 0.44% |
| PubMatic | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% |
| Zanox | 0.26% | 0.26% | 0.26% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% |
| Ezoic | 0.24% | 0.25% | 0.25% | 0.28% | 0.29% | 0.29% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% |
| Taboola | 0.21% | 0.23% | 0.22% | 0.19% | 0.19% | 0.21% | 0.21% | 0.19% | 0.19% | 0.19% | 0.23% |
| Outbrain | 0.06% | 0.31% | 0.41% | 0.47% | 0.48% | 0.48% | 0.48% | 0.32% | 0.32% | 0.26% | 0.26% |
| DoubleClick Floodlight | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Rubicon Project | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Sizmek | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| theTradeDesk | 0.05% | 0.06% | 0.05% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Marfeel | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| ADFOX | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| AdScale | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| AdThrive | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| TVSquared | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |