Advertising Networks Usage Statistics and Market Share in Germany (.de)
We are tracking usage statistics and market share of 62 web technologies in Advertising Networks in Germany (.de). In April 2024 the most popular web technology in Advertising Networks in Germany (.de) is Google AdSense with 49% market share. In second place there is Criteo with 18% market share. After that there are Twitter Ads with 11%, DoubleClick Ad Exchange (AdX) with 4% and Microsoft Advertising with 4% market share. Top 5 web technologies together have 86% market share. The remaining 57 web technologies in Advertising Networks have a combined market share of 14%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 62 different technologies in Advertising Networks.
There are 128,847 websites using Advertising Networks in Germany (.de websites) in out database.
Advertising Networks Usage Statistics and Market Share in Germany (.de) in April 2024
#1 Google AdSense 
49.23%
#2 Criteo 
17.60%
#3 Twitter Ads 
10.53%
#4 DoubleClick Ad Exchange (AdX) 
4.82%
#5 Microsoft Advertising 
4.34%
#6 Prebid 
2.74%
#7 Outbrain 
1.72%
#8 DoubleClick for Publishers (DFP) 1.50%
#9 Zanox 
1.21%
#10 AppNexus 
1.08%
#11 AdRoll 
1.08%
#12 Smart Ad Server 
1.00%
#13 Ezoic 
0.91%
#14 Taboola 
0.89%
#15 Sizmek 
0.51%
#16 Yieldlab 
0.20%
#17 theTradeDesk 
0.15%
#18 Mediavine 
0.10%
#19 Marfeel 
0.06%
#20 Snap Pixel 
0.05%
#21 BuySellAds 
0.04%
#22 DoubleClick Campaign Manager (DCM) 0.03%
#23 ADFOX 
0.02%
#24 Rubicon Project 
0.01%
#25 DoubleClick Floodlight 0.01%
#26 TVSquared 
0.01%
#27 Carbon Ads 
0.01%
#28 ExoClick 
0.01%
#29 OpenX 
0.01%
#30 Titan 
0.01%
#31 33Across 
0.01%
#32 Open AdStream 
0.01%
#33 Project Wonderful 
0.01%
#34 AdScale 
0.01%
#35 JuicyAds 
0.01%
#36 Yandex.Direct 
0.01%
#37 LiveIntent 
0.01%
#38 Sovrn 
0.01%
#39 AdThrive 
0.01%
#40 Infolinks 
0.01%
#41 PubMatic 
0.01%
#42 Solve Media 
0.00%
#43 Unruly 
0.00%
#44 AdRiver 
0.00%
#45 Broadstreet 
0.00%
#46 LKQD 
0.00%
#47 Primis 
0.00%
#48 BittAds 
0.00%
#49 MGID 
0.00%
#50 Nativo 
0.00%
#51 AcuityAds 
0.00%
#52 AnyClip 
0.00%
#53 Chitika 
0.00%
#54 Kevel 
0.00%
#55 Optimise 
0.00%
#56 Yahoo Advertising 
0.00%
#57 AdOcean 
0.00%
#58 Admixer 
0.00%
#59 Admo.tv 
0.00%
#60 FirstImpression.io 
0.00%
#61 SHE Media 
0.00%
#62 Yektanet 
0.00%
Technologies in Advertising Networks in Germany (.de)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Zanox
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Sizmek
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Mediavine
Mediavine is a full service ad management platform.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
ADFOX
ADFOX is an advertising management platform for media publishers.
Rubicon Project
Rubicon Project is an online advertising technology company.
DoubleClick Floodlight
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
OpenX
OpenX is a programmatic advertising technology company.
Titan
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Open AdStream
Project Wonderful
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
LiveIntent
LiveIntent is an email ad monetization platform.
Sovrn
Sovrn is a advertising products and services provider for publishers.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Solve Media
Unruly
Unruly is a video advertising platform.
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Primis
Primis is a video discovery platform for publishers.
BittAds
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Nativo
Nativo is an advertising technology provider.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AnyClip
AnyClip is a video engagement platform that uses an AI-driven content analysis engine to analyze and categorize video content in real-time to create personalised video feeds.
Chitika
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
AdOcean
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
Admo.tv
Admo.tv is a company developing a TV and radio analytics platform.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
Advertising Networks Market Share History in Germany (.de) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 48.41% | 48.68% | 48.81% | 48.89% | 48.97% | 49.02% | 49.05% | 49.09% | 49.10% | 49.24% | 49.23% |
| Criteo | 17.91% | 17.75% | 17.62% | 17.62% | 17.61% | 17.60% | 17.62% | 17.64% | 17.63% | 17.61% | 17.60% |
| Twitter Ads | 10.65% | 10.66% | 10.65% | 10.63% | 10.59% | 10.58% | 10.56% | 10.57% | 10.56% | 10.55% | 10.53% |
| DoubleClick Ad Exchange (AdX) | 5.24% | 5.03% | 4.94% | 4.90% | 4.88% | 4.86% | 4.87% | 4.87% | 4.87% | 4.82% | 4.82% |
| Microsoft Advertising | 4.44% | 4.39% | 4.37% | 4.37% | 4.36% | 4.37% | 4.36% | 4.37% | 4.37% | 4.35% | 4.34% |
| Prebid | 2.84% | 2.79% | 2.76% | 2.75% | 2.74% | 2.73% | 2.73% | 2.73% | 2.74% | 2.74% | 2.74% |
| DoubleClick for Publishers (DFP) | 1.67% | 1.57% | 1.54% | 1.53% | 1.52% | 1.52% | 1.52% | 1.52% | 1.52% | 1.51% | 1.50% |
| Outbrain | 1.55% | 1.74% | 1.84% | 1.83% | 1.83% | 1.83% | 1.82% | 1.71% | 1.71% | 1.72% | 1.72% |
| Zanox | 1.27% | 1.24% | 1.22% | 1.22% | 1.21% | 1.21% | 1.21% | 1.21% | 1.21% | 1.21% | 1.21% |
| AdRoll | 1.12% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% | 1.09% | 1.08% | 1.08% |
| AppNexus | 1.10% | 1.09% | 1.08% | 1.08% | 1.08% | 1.08% | 1.08% | 1.09% | 1.08% | 1.08% | 1.08% |
| Taboola | 0.89% | 0.89% | 0.90% | 0.90% | 0.90% | 0.91% | 0.90% | 0.90% | 0.90% | 0.89% | 0.89% |
| Ezoic | 0.90% | 0.92% | 0.93% | 0.92% | 0.93% | 0.93% | 0.92% | 0.92% | 0.92% | 0.91% | 0.91% |
| Smart Ad Server | 0.69% | 0.81% | 0.90% | 0.91% | 0.90% | 0.91% | 0.90% | 0.91% | 0.91% | 0.93% | 1.00% |
| Sizmek | 0.52% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% | 0.51% |
| Yieldlab | 0.21% | 0.21% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| theTradeDesk | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Mediavine | 0.08% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% |
| Snap Pixel | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| BuySellAds | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| DoubleClick Campaign Manager (DCM) | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Marfeel | 0.03% | 0.04% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Rubicon Project | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% |
| ADFOX | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| OpenX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Open AdStream | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LiveIntent | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| PubMatic | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yandex.Direct | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sovrn | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% |
| TVSquared | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| JuicyAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% |
| Infolinks | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LKQD | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Primis | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdRiver | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdThrive | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% |
| BittAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AnyClip | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Chitika | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Nativo | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Optimise | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yahoo Advertising | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdOcean | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Admixer | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Admo.tv | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| FirstImpression.io | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |