Advertising Networks Usage Statistics and Market Share in Brazil (.br)
We are tracking usage statistics and market share of 48 web technologies in Advertising Networks in Brazil (.br). In April 2024 the most popular web technology in Advertising Networks in Brazil (.br) is Google AdSense with 66% market share. In second place there is Twitter Ads with 15% market share. After that there are Microsoft Advertising with 5%, Criteo with 3% and Taboola with 3% market share. Top 5 web technologies together have 91% market share. The remaining 43 web technologies in Advertising Networks have a combined market share of 9%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 48 different technologies in Advertising Networks.
There are 42,314 websites using Advertising Networks in Brazil (.br websites) in out database.
Advertising Networks Usage Statistics and Market Share in Brazil (.br) in April 2024
#1 Google AdSense 66.30%
#2 Twitter Ads 15.43%
#3 Microsoft Advertising 4.65%
#4 Criteo 3.76%
#5 Taboola 2.52%
#6 Prebid 1.44%
#7 Smart Ad Server 1.00%
#8 Marfeel 0.91%
#9 Outbrain 0.90%
#10 AdRoll 0.54%
#11 DoubleClick Ad Exchange (AdX) 0.47%
#12 DoubleClick for Publishers (DFP) 0.40%
#13 Ezoic 0.36%
#14 Optimise 0.26%
#15 33Across 0.21%
#16 Infolinks 0.18%
#17 Zanox 0.11%
#18 AppNexus 0.07%
#19 theTradeDesk 0.06%
#20 ExoClick 0.06%
#21 Sizmek 0.06%
#22 JuicyAds 0.06%
#23 MGID 0.03%
#24 Open AdStream 0.03%
#25 PurpleAds 0.03%
#26 BuySellAds 0.02%
#27 AcuityAds 0.01%
#28 PubGuru 0.01%
#29 LiveIntent 0.01%
#30 Sovrn 0.01%
#31 ADFOX 0.01%
#32 AdScale 0.01%
#33 AdThrive 0.01%
#34 OpenWeb 0.01%
#35 DoubleClick Campaign Manager (DCM) 0.00%
#36 FirstImpression.io 0.00%
#37 Kevel 0.00%
#38 LKQD 0.00%
#39 Snap Pixel 0.00%
#40 TVSquared 0.00%
#41 Adzerk 0.00%
#42 Adcash 0.00%
#43 Admixer 0.00%
#44 Carbon Ads 0.00%
#45 Chitika 0.00%
#46 Mediavine 0.00%
#47 Nativo 0.00%
#48 SHE Media 0.00%
Technologies in Advertising Networks in Brazil (.br)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Optimise
Optimise Media Group is a UK-based performance advertising network.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Zanox
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Sizmek
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Open AdStream
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
PubGuru
PubGuru is a header wrapper and ad ops platform.
LiveIntent
LiveIntent is an email ad monetization platform.
Sovrn
Sovrn is a advertising products and services provider for publishers.
ADFOX
ADFOX is an advertising management platform for media publishers.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
OpenWeb
OpenWeb is a social engagement platform that builds online communities around digital content.
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
FirstImpression.io
FirstImpression.io is a customized ad placements for publisher websites on their platform, with zero technical work.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Adzerk
Adcash
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
Chitika
Mediavine
Mediavine is a full service ad management platform.
Nativo
Nativo is an advertising technology provider.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Advertising Networks Market Share History in Brazil (.br) in Last 12 Months
Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|
Google AdSense | 55.25% | 56.82% | 56.98% | 57.14% | 57.30% | 57.25% | 57.28% | 62.15% | 62.21% | 66.43% | 66.30% |
Twitter Ads | 18.35% | 18.52% | 18.40% | 18.32% | 18.28% | 18.31% | 18.26% | 17.51% | 17.42% | 15.49% | 15.43% |
Criteo | 6.57% | 6.05% | 6.05% | 6.00% | 5.92% | 5.91% | 6.01% | 4.79% | 4.81% | 3.75% | 3.76% |
Microsoft Advertising | 4.17% | 4.15% | 4.14% | 4.17% | 4.17% | 4.21% | 4.21% | 4.57% | 4.52% | 4.62% | 4.65% |
DoubleClick Ad Exchange (AdX) | 3.53% | 2.85% | 2.84% | 2.82% | 2.79% | 2.74% | 2.75% | 1.10% | 1.11% | 0.47% | 0.47% |
Taboola | 2.67% | 2.65% | 2.64% | 2.62% | 2.58% | 2.59% | 2.56% | 2.58% | 2.57% | 2.52% | 2.52% |
Prebid | 2.26% | 2.09% | 2.08% | 2.04% | 2.02% | 2.02% | 2.02% | 1.61% | 1.63% | 1.45% | 1.44% |
DoubleClick for Publishers (DFP) | 1.84% | 1.49% | 1.47% | 1.45% | 1.43% | 1.43% | 1.44% | 0.71% | 0.71% | 0.40% | 0.40% |
Outbrain | 1.31% | 1.38% | 1.38% | 1.39% | 1.38% | 1.37% | 1.35% | 1.06% | 1.07% | 0.91% | 0.90% |
AdRoll | 1.04% | 0.97% | 0.95% | 0.94% | 0.94% | 0.94% | 0.94% | 0.72% | 0.72% | 0.52% | 0.54% |
Optimise | 0.57% | 0.49% | 0.48% | 0.48% | 0.49% | 0.48% | 0.47% | 0.36% | 0.35% | 0.26% | 0.26% |
Smart Ad Server | 0.62% | 0.71% | 0.70% | 0.69% | 0.69% | 0.69% | 0.69% | 0.73% | 0.74% | 0.88% | 1.00% |
AppNexus | 0.33% | 0.28% | 0.27% | 0.27% | 0.27% | 0.28% | 0.28% | 0.15% | 0.15% | 0.07% | 0.07% |
Zanox | 0.29% | 0.24% | 0.24% | 0.24% | 0.24% | 0.23% | 0.24% | 0.15% | 0.15% | 0.11% | 0.11% |
Ezoic | 0.26% | 0.29% | 0.30% | 0.31% | 0.28% | 0.29% | 0.29% | 0.35% | 0.36% | 0.37% | 0.36% |
Marfeel | 0.17% | 0.22% | 0.28% | 0.36% | 0.42% | 0.50% | 0.46% | 0.62% | 0.65% | 0.90% | 0.91% |
33Across | 0.12% | 0.16% | 0.15% | 0.16% | 0.16% | 0.15% | 0.17% | 0.23% | 0.22% | 0.21% | 0.21% |
Sizmek | 0.09% | 0.08% | 0.09% | 0.09% | 0.09% | 0.10% | 0.10% | 0.08% | 0.07% | 0.07% | 0.06% |
BuySellAds | 0.08% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.03% | 0.03% | 0.02% | 0.02% |
LKQD | 0.06% | 0.04% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.00% | 0.00% |
theTradeDesk | 0.07% | 0.08% | 0.07% | 0.06% | 0.06% | 0.06% | 0.06% | 0.04% | 0.04% | 0.06% | 0.06% |
Infolinks | 0.07% | 0.10% | 0.10% | 0.09% | 0.10% | 0.10% | 0.10% | 0.17% | 0.17% | 0.19% | 0.18% |
Open AdStream | 0.05% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% |
Adcash | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.00% | 0.00% | 0.00% | 0.00% |
MGID | 0.03% | 0.04% | 0.04% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% |
Snap Pixel | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.00% | 0.00% |
DoubleClick Campaign Manager (DCM) | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% | 0.00% | 0.00% |
PurpleAds | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% |
ExoClick | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.04% | 0.04% | 0.06% | 0.06% |
AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
PubGuru | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.01% | 0.02% | 0.01% | 0.01% | 0.01% |
ADFOX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Adzerk | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
AdThrive | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Carbon Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
JuicyAds | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% | 0.06% | 0.06% |
Sovrn | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Chitika | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
FirstImpression.io | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Kevel | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
OpenWeb | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% |