Advertising Networks Usage Statistics and Market Share in European Union (.eu)
We are tracking usage statistics and market share of 53 web technologies in Advertising Networks in European Union (.eu). In April 2024 the most popular web technology in Advertising Networks in European Union (.eu) is Google AdSense with 40% market share. In second place there is Criteo with 22% market share. After that there are Twitter Ads with 20%, DoubleClick Ad Exchange (AdX) with 3% and Microsoft Advertising with 3% market share. Top 5 web technologies together have 89% market share. The remaining 48 web technologies in Advertising Networks have a combined market share of 11%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 53 different technologies in Advertising Networks.
There are 26,681 websites using Advertising Networks in European Union (.eu websites) in out database.
Advertising Networks Usage Statistics and Market Share in European Union (.eu) in April 2024
#1 Google AdSense 
40.11%
#2 Criteo 
22.27%
#3 Twitter Ads 
20.19%
#4 DoubleClick Ad Exchange (AdX) 
6.63%
#5 Microsoft Advertising 
3.18%
#6 AdRoll 
1.48%
#7 DoubleClick for Publishers (DFP) 1.20%
#8 Prebid 
1.01%
#9 Outbrain 
0.63%
#10 Smart Ad Server 
0.62%
#11 AppNexus 
0.58%
#12 Taboola 
0.46%
#13 Zanox 
0.39%
#14 Ezoic 
0.28%
#15 theTradeDesk 
0.11%
#16 Snap Pixel 
0.10%
#17 Sizmek 
0.10%
#18 33Across 
0.07%
#19 AdOcean 
0.05%
#20 ADFOX 
0.04%
#21 BuySellAds 
0.04%
#22 Chitika 
0.04%
#23 Rubicon Project 
0.03%
#24 LiveIntent 
0.03%
#25 Yieldlab 
0.03%
#26 JuicyAds 
0.03%
#27 ExoClick 
0.02%
#28 Infolinks 
0.02%
#29 Mediavine 
0.02%
#30 Project Wonderful 
0.02%
#31 Yandex.Direct 
0.02%
#32 Adzerk 
0.01%
#33 DoubleClick Campaign Manager (DCM) 0.01%
#34 Marfeel 
0.01%
#35 OpenX 
0.01%
#36 Solve Media 
0.01%
#37 AdRiver 
0.01%
#38 Admixer 
0.01%
#39 Adverticum 
0.01%
#40 Carbon Ads 
0.01%
#41 MGID 
0.01%
#42 Open AdStream 
0.01%
#43 Broadstreet 
0.01%
#44 Kevel 
0.01%
#45 PurpleAds 
0.01%
#46 AcuityAds 
0.00%
#47 AdScale 
0.00%
#48 Adalyser 
0.00%
#49 Advally 
0.00%
#50 Advert Stream 
0.00%
#51 Fusion Ads 
0.00%
#52 PubMatic 
0.00%
#53 Sovrn 
0.00%
Technologies in Advertising Networks in European Union (.eu)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Zanox
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Sizmek
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
AdOcean
ADFOX
ADFOX is an advertising management platform for media publishers.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Chitika
Rubicon Project
Rubicon Project is an online advertising technology company.
LiveIntent
LiveIntent is an email ad monetization platform.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Mediavine
Mediavine is a full service ad management platform.
Project Wonderful
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Adzerk
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
OpenX
OpenX is a programmatic advertising technology company.
Solve Media
AdRiver
AdRiver is a company which provide internet advertising management and audit software.
Admixer
Admixer is an independent adtech company developing an ecosystem of full-stack programmatic solutions.
Adverticum
Adverticum is the developer and operator of Hungary's market leading online ad serving solution, the Adverticum AdServer.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Open AdStream
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Advally
Advally is an advertising platform for publishers.
Advert Stream
Fusion Ads
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Advertising Networks Market Share History in European Union (.eu) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 39.70% | 39.82% | 39.94% | 39.99% | 40.02% | 40.07% | 40.06% | 40.07% | 40.07% | 40.17% | 40.11% |
| Criteo | 22.23% | 22.09% | 22.04% | 22.15% | 22.16% | 22.16% | 22.20% | 22.22% | 22.22% | 22.26% | 22.27% |
| Twitter Ads | 20.38% | 20.55% | 20.53% | 20.41% | 20.37% | 20.32% | 20.27% | 20.28% | 20.25% | 20.17% | 20.19% |
| DoubleClick Ad Exchange (AdX) | 7.04% | 6.81% | 6.76% | 6.71% | 6.67% | 6.66% | 6.67% | 6.67% | 6.67% | 6.63% | 6.63% |
| Microsoft Advertising | 3.16% | 3.16% | 3.12% | 3.12% | 3.15% | 3.17% | 3.18% | 3.17% | 3.18% | 3.18% | 3.18% |
| AdRoll | 1.51% | 1.51% | 1.50% | 1.51% | 1.49% | 1.50% | 1.48% | 1.48% | 1.48% | 1.48% | 1.48% |
| DoubleClick for Publishers (DFP) | 1.26% | 1.21% | 1.20% | 1.21% | 1.20% | 1.20% | 1.20% | 1.20% | 1.20% | 1.20% | 1.20% |
| Prebid | 1.06% | 1.04% | 1.03% | 1.02% | 1.02% | 1.02% | 1.02% | 1.02% | 1.03% | 1.02% | 1.01% |
| AppNexus | 0.60% | 0.59% | 0.57% | 0.58% | 0.57% | 0.57% | 0.58% | 0.58% | 0.58% | 0.58% | 0.58% |
| Outbrain | 0.53% | 0.64% | 0.68% | 0.66% | 0.68% | 0.67% | 0.67% | 0.64% | 0.64% | 0.63% | 0.63% |
| Taboola | 0.46% | 0.45% | 0.44% | 0.45% | 0.45% | 0.45% | 0.46% | 0.46% | 0.46% | 0.46% | 0.46% |
| Smart Ad Server | 0.45% | 0.54% | 0.58% | 0.59% | 0.59% | 0.59% | 0.58% | 0.58% | 0.59% | 0.58% | 0.62% |
| Zanox | 0.39% | 0.39% | 0.39% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.38% | 0.39% | 0.39% |
| Ezoic | 0.27% | 0.28% | 0.27% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% |
| Snap Pixel | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Sizmek | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| theTradeDesk | 0.10% | 0.10% | 0.09% | 0.09% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.11% | 0.11% |
| AdOcean | 0.06% | 0.05% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| 33Across | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% |
| Chitika | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| ADFOX | 0.04% | 0.03% | 0.04% | 0.03% | 0.04% | 0.04% | 0.03% | 0.04% | 0.04% | 0.04% | 0.04% |
| BuySellAds | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Rubicon Project | 0.04% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Yieldlab | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Yandex.Direct | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Adzerk | 0.02% | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Adverticum | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| JuicyAds | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| LiveIntent | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Project Wonderful | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Campaign Manager (DCM) | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.01% | 0.01% |
| ExoClick | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Mediavine | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| AdRiver | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| OpenX | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Solve Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Advert Stream | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Carbon Ads | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| MGID | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Open AdStream | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Broadstreet | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sovrn | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdScale | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adalyser | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Admixer | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Advally | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Fusion Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PubMatic | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PurpleAds | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |