Advertising Networks Usage Statistics and Market Share in France (.fr)
We are tracking usage statistics and market share of 58 web technologies in Advertising Networks in France (.fr). In April 2024 the most popular web technology in Advertising Networks in France (.fr) is Google AdSense with 35% market share. In second place there is Twitter Ads with 28% market share. After that there are Criteo with 11%, Microsoft Advertising with 4% and DoubleClick Ad Exchange (AdX) with 4% market share. Top 5 web technologies together have 81% market share. The remaining 53 web technologies in Advertising Networks have a combined market share of 19%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 58 different technologies in Advertising Networks.
There are 47,276 websites using Advertising Networks in France (.fr websites) in out database.
Advertising Networks Usage Statistics and Market Share in France (.fr) in April 2024
#1 Google AdSense 
35.25%
#2 Twitter Ads 
28.00%
#3 Criteo 
10.82%
#4 Microsoft Advertising 
6.52%
#5 DoubleClick Ad Exchange (AdX) 
3.51%
#6 Prebid 
2.83%
#7 AppNexus 
2.55%
#8 Smart Ad Server 
1.84%
#9 Taboola 
1.82%
#10 AdRoll 
1.46%
#11 DoubleClick for Publishers (DFP) 1.35%
#12 Ezoic 
1.25%
#13 Outbrain 
1.16%
#14 Sizmek 
0.34%
#15 Zanox 
0.24%
#16 Snap Pixel 
0.21%
#17 Marfeel 
0.19%
#18 theTradeDesk 
0.10%
#19 Open AdStream 
0.10%
#20 Mediavine 
0.08%
#21 Admo.tv 
0.05%
#22 BuySellAds 
0.04%
#23 Advert Stream 
0.02%
#24 Adzerk 
0.02%
#25 DoubleClick Campaign Manager (DCM) 0.02%
#26 33Across 
0.02%
#27 Infolinks 
0.01%
#28 ExoClick 
0.01%
#29 Titan 
0.01%
#30 DoubleClick Floodlight 0.01%
#31 Project Wonderful 
0.01%
#32 Rubicon Project 
0.01%
#33 AdScale 
0.01%
#34 Veoxa 
0.01%
#35 Chitika 
0.01%
#36 Kevel 
0.01%
#37 Sovrn 
0.01%
#38 TVSquared 
0.01%
#39 Advally 
0.00%
#40 Captch Me 
0.00%
#41 Fusion Ads 
0.00%
#42 MGID 
0.00%
#43 Optimise 
0.00%
#44 Yahoo Advertising 
0.00%
#45 Yieldlab 
0.00%
#46 ADFOX 
0.00%
#47 AdThrive 
0.00%
#48 Adalyser 
0.00%
#49 Adcash 
0.00%
#50 Broadstreet 
0.00%
#51 JuicyAds 
0.00%
#52 Nativo 
0.00%
#53 OpenX 
0.00%
#54 Primis 
0.00%
#55 PubGuru 
0.00%
#56 PubMatic 
0.00%
#57 Unruly 
0.00%
#58 Yandex.Direct 
0.00%
Technologies in Advertising Networks in France (.fr)
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Sizmek
Zanox
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Open AdStream
Mediavine
Mediavine is a full service ad management platform.
Admo.tv
Admo.tv is a company developing a TV and radio analytics platform.
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Advert Stream
Adzerk
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Titan
DoubleClick Floodlight
Project Wonderful
Rubicon Project
Rubicon Project is an online advertising technology company.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Veoxa
Chitika
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
Sovrn
Sovrn is a advertising products and services provider for publishers.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
Advally
Advally is an advertising platform for publishers.
Captch Me
Fusion Ads
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
Optimise
Optimise Media Group is a UK-based performance advertising network.
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Yieldlab
Yieldlab YRD is the programmatic advertising platform for publisher and marketers.
ADFOX
ADFOX is an advertising management platform for media publishers.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Adalyser
Adalyser is an online platform offering the tools needed to get up and running with TV advertising.
Adcash
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
Nativo
Nativo is an advertising technology provider.
OpenX
OpenX is a programmatic advertising technology company.
Primis
Primis is a video discovery platform for publishers.
PubGuru
PubGuru is a header wrapper and ad ops platform.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Unruly
Unruly is a video advertising platform.
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
Advertising Networks Market Share History in France (.fr) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google AdSense | 32.84% | 33.86% | 34.17% | 34.35% | 34.61% | 34.75% | 34.76% | 34.78% | 34.81% | 35.18% | 35.25% |
| Twitter Ads | 28.58% | 28.39% | 28.26% | 28.18% | 28.14% | 28.11% | 28.02% | 28.02% | 27.98% | 28.00% | 28.00% |
| Criteo | 11.21% | 11.05% | 11.01% | 10.97% | 10.93% | 10.92% | 10.89% | 10.91% | 10.93% | 10.86% | 10.82% |
| Microsoft Advertising | 6.65% | 6.57% | 6.56% | 6.54% | 6.53% | 6.52% | 6.55% | 6.55% | 6.57% | 6.53% | 6.52% |
| DoubleClick Ad Exchange (AdX) | 3.99% | 3.73% | 3.67% | 3.67% | 3.60% | 3.59% | 3.59% | 3.59% | 3.60% | 3.53% | 3.51% |
| Prebid | 3.13% | 2.96% | 2.93% | 2.91% | 2.89% | 2.87% | 2.87% | 2.87% | 2.85% | 2.84% | 2.83% |
| AppNexus | 2.75% | 2.63% | 2.60% | 2.60% | 2.58% | 2.58% | 2.58% | 2.58% | 2.59% | 2.56% | 2.55% |
| Smart Ad Server | 1.83% | 1.84% | 1.86% | 1.87% | 1.82% | 1.81% | 1.82% | 1.82% | 1.81% | 1.81% | 1.84% |
| Taboola | 1.88% | 1.85% | 1.86% | 1.86% | 1.87% | 1.87% | 1.87% | 1.86% | 1.86% | 1.83% | 1.82% |
| DoubleClick for Publishers (DFP) | 1.60% | 1.48% | 1.45% | 1.44% | 1.41% | 1.40% | 1.41% | 1.41% | 1.41% | 1.36% | 1.35% |
| AdRoll | 1.56% | 1.53% | 1.50% | 1.48% | 1.48% | 1.47% | 1.49% | 1.49% | 1.49% | 1.46% | 1.46% |
| Ezoic | 1.24% | 1.32% | 1.32% | 1.31% | 1.32% | 1.31% | 1.32% | 1.30% | 1.29% | 1.24% | 1.25% |
| Outbrain | 1.15% | 1.19% | 1.21% | 1.22% | 1.22% | 1.21% | 1.21% | 1.18% | 1.19% | 1.18% | 1.16% |
| Sizmek | 0.37% | 0.36% | 0.36% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.34% | 0.34% |
| Zanox | 0.26% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% | 0.24% |
| Snap Pixel | 0.22% | 0.22% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% | 0.21% |
| Marfeel | 0.11% | 0.13% | 0.14% | 0.17% | 0.18% | 0.18% | 0.20% | 0.19% | 0.19% | 0.19% | 0.19% |
| theTradeDesk | 0.12% | 0.12% | 0.12% | 0.11% | 0.11% | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% |
| Open AdStream | 0.11% | 0.11% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| BuySellAds | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.04% | 0.04% |
| Mediavine | 0.06% | 0.07% | 0.07% | 0.07% | 0.08% | 0.07% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% |
| Admo.tv | 0.04% | 0.05% | 0.05% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Advert Stream | 0.03% | 0.02% | 0.02% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Adzerk | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Campaign Manager (DCM) | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| DoubleClick Floodlight | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Project Wonderful | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Rubicon Project | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sovrn | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ExoClick | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| AdScale | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Optimise | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Veoxa | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Infolinks | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| MGID | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Advally | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Captch Me | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Fusion Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PubMatic | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| TVSquared | 0.00% | 0.01% | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Yahoo Advertising | 0.00% | 0.00% | 0.01% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yieldlab | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| ADFOX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdThrive | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adalyser | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Adcash | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Broadstreet | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| JuicyAds | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Kevel | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Nativo | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| OpenX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PubGuru | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Unruly | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yandex.Direct | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |