Advertising Networks Usage Statistics and Market Share in Panama (.pa)
We are tracking usage statistics and market share of 14 web technologies in Advertising Networks in Panama (.pa). In April 2024 the most popular web technology in Advertising Networks in Panama (.pa) is Twitter Ads with 31% market share. In second place there is Google AdSense with 27% market share. After that there are AdRoll with 11%, Microsoft Advertising with 5% and Criteo with 5% market share. Top 5 web technologies together have 78% market share. The remaining 9 web technologies in Advertising Networks have a combined market share of 22%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 14 different technologies in Advertising Networks.
There are 209 websites using Advertising Networks in Panama (.pa websites) in out database.
Advertising Networks Usage Statistics and Market Share in Panama (.pa) in April 2024
#1 Twitter Ads 
30.62%
#2 Google AdSense 
27.27%
#3 AdRoll 
10.53%
#4 Microsoft Advertising 
8.13%
#5 Criteo 
4.78%
#6 Taboola 
4.31%
#7 DoubleClick for Publishers (DFP) 
3.83%
#8 Prebid 
2.87%
#9 Marfeel 
1.91%
#10 Outbrain 
1.91%
#11 DoubleClick Ad Exchange (AdX) 1.44%
#12 Sizmek 
1.44%
#13 Smart Ad Server 
0.48%
#14 theTradeDesk 
0.48%
Technologies in Advertising Networks in Panama (.pa)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Sizmek
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Advertising Networks Market Share History in Panama (.pa) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 32.72% | 32.08% | 32.86% | 31.28% | 31.90% | 31.07% | 31.40% | 31.07% | 30.92% | 30.77% | 30.62% |
| Google AdSense | 25.81% | 25.47% | 25.82% | 26.54% | 26.19% | 26.70% | 26.57% | 26.70% | 26.57% | 26.92% | 27.27% |
| AdRoll | 11.06% | 10.38% | 10.33% | 10.43% | 10.48% | 10.68% | 10.63% | 10.68% | 10.63% | 10.58% | 10.53% |
| Microsoft Advertising | 7.83% | 8.02% | 7.51% | 8.06% | 7.62% | 7.77% | 7.73% | 7.77% | 7.73% | 8.17% | 8.13% |
| Criteo | 5.53% | 4.72% | 4.69% | 4.74% | 4.76% | 4.85% | 4.83% | 4.85% | 4.83% | 4.81% | 4.78% |
| DoubleClick for Publishers (DFP) | 4.15% | 3.77% | 3.76% | 3.79% | 3.81% | 3.88% | 3.86% | 3.88% | 3.86% | 3.85% | 3.83% |
| Taboola | 3.69% | 3.77% | 3.76% | 3.79% | 3.81% | 3.88% | 3.86% | 3.88% | 4.35% | 4.33% | 4.31% |
| Prebid | 3.23% | 3.77% | 3.29% | 3.32% | 3.33% | 2.91% | 2.90% | 2.91% | 2.90% | 2.88% | 2.87% |
| DoubleClick Ad Exchange (AdX) | 1.38% | 1.42% | 1.41% | 1.42% | 1.43% | 1.46% | 1.45% | 1.46% | 1.45% | 1.44% | 1.44% |
| Outbrain | 1.84% | 1.89% | 1.88% | 1.90% | 1.90% | 1.94% | 1.93% | 1.94% | 1.93% | 1.92% | 1.91% |
| Sizmek | 1.84% | 1.89% | 1.88% | 1.90% | 1.90% | 1.94% | 1.93% | 1.94% | 1.93% | 1.44% | 1.44% |
| Smart Ad Server | 0.46% | 0.47% | 0.47% | 0.47% | 0.48% | 0.49% | 0.48% | 0.49% | 0.48% | 0.48% | 0.48% |
| theTradeDesk | 0.46% | 0.47% | 0.47% | 0.47% | 0.48% | 0.49% | 0.48% | 0.49% | 0.48% | 0.48% | 0.48% |