Advertising Networks Usage Statistics and Market Share in Canada (.ca)
We are tracking usage statistics and market share of 50 web technologies in Advertising Networks in Canada (.ca). In April 2024 the most popular web technology in Advertising Networks in Canada (.ca) is Twitter Ads with 38% market share. In second place there is Google AdSense with 23% market share. After that there are Microsoft Advertising with 16%, AdRoll with 3% and Prebid with 3% market share. Top 5 web technologies together have 82% market share. The remaining 45 web technologies in Advertising Networks have a combined market share of 18%. Global Advertising Networks market share report is available here.
About Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand.
We are tracking 50 different technologies in Advertising Networks.
There are 33,135 websites using Advertising Networks in Canada (.ca websites) in out database.
Advertising Networks Usage Statistics and Market Share in Canada (.ca) in April 2024
#1 Twitter Ads 
37.76%
#2 Google AdSense 
22.53%
#3 Microsoft Advertising 
16.13%
#4 AdRoll 
7.36%
#5 Prebid 
2.98%
#6 Smart Ad Server 
2.92%
#7 theTradeDesk 
2.23%
#8 Criteo 
2.08%
#9 DoubleClick for Publishers (DFP) 
0.83%
#10 Outbrain 
0.78%
#11 Taboola 
0.78%
#12 AcuityAds 
0.77%
#13 DoubleClick Ad Exchange (AdX) 0.57%
#14 Ezoic 
0.31%
#15 AppNexus 
0.25%
#16 LiveIntent 
0.24%
#17 Mediavine 
0.21%
#18 TVSquared 
0.19%
#19 PubGuru 
0.14%
#20 Sovrn 
0.12%
#21 Snap Pixel 
0.11%
#22 AdThrive 
0.10%
#23 Kevel 
0.09%
#24 Broadstreet 
0.08%
#25 Infolinks 
0.07%
#26 Sizmek 
0.06%
#27 33Across 
0.03%
#28 Marfeel 
0.03%
#29 SHE Media 
0.03%
#30 BuySellAds 
0.02%
#31 Adzerk 
0.02%
#32 Sortable 
0.02%
#33 DoubleClick Floodlight 0.02%
#34 Primis 
0.02%
#35 ExoClick 
0.01%
#36 Titan 
0.01%
#37 Chitika 
0.01%
#38 DoubleClick Campaign Manager (DCM) 0.01%
#39 Tatari 
0.01%
#40 JuicyAds 
0.01%
#41 LiveRamp DPM 
0.01%
#42 MGID 
0.01%
#43 PurpleAds 
0.01%
#44 Yektanet 
0.01%
#45 ADFOX 
0.00%
#46 AdBridg 
0.00%
#47 AdScale 
0.00%
#48 Carbon Ads 
0.00%
#49 LKQD 
0.00%
#50 Project Wonderful 
0.00%
Technologies in Advertising Networks in Canada (.ca)
Twitter Ads
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Prebid
Prebid provides a simple and easy to implement code to improve header bidding for display and video ads on a publisher's website.
Smart Ad Server
Smart Ad Server is an adserving and RTB platform.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Criteo
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices and games.
Outbrain
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Taboola
Taboola is a content discovery & native advertising platform for publishers and advertisers.
AcuityAds
AcuityAds offers automatic solutions to marketers willing to connect through clients across mobile, social, and online display advertising campaigns.
DoubleClick Ad Exchange (AdX)
DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
Ezoic
Ezoic is a website optimisation platform for digital publishers and website owners powered by machine learning.
AppNexus
AppNexus is an American multinational technology company operating a cloud-based software platform that aims to enable and optimize programmatic online advertising.
LiveIntent
LiveIntent is an email ad monetization platform.
Mediavine
Mediavine is a full service ad management platform.
TVSquared
TVSquared is a cross-platform TV ad measurement, analytics and optimisation platform.
PubGuru
PubGuru is a header wrapper and ad ops platform.
Sovrn
Sovrn is a advertising products and services provider for publishers.
Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
AdThrive
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Kevel
Kevel (formerly Adzerk) is a developer of ad-serving APIs to help developers build server-side ad platforms.
Broadstreet
Broadstreet is an ad manager that caters specifically to the needs of direct, digital ad sales.
Infolinks
Infolinks is an online advertising platform for publishers and advertisers.
Sizmek
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Marfeel
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
SHE Media
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
BuySellAds
BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
Adzerk
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
DoubleClick Floodlight
Primis
Primis is a video discovery platform for publishers.
ExoClick
ExoClick is a Barcelona-based online advertising company, which provides online advertising services to both advertisers and publishers.
Titan
Chitika
DoubleClick Campaign Manager (DCM)
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies that helps them manage ad campaigns across websites and mobile devices.
Tatari
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms
JuicyAds
JuicyAds is a legitimate advertising network that specializes in adult content.
LiveRamp DPM
LiveRamp DPM is a TV advertising metrics and analytics platform.
MGID
MGID is a programmatic advertising platform frequently used by misinformation websites.
PurpleAds
PurpleAds is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web.
Yektanet
Yektanet is the biggest and most advanced native advertising network in Iran.
ADFOX
ADFOX is an advertising management platform for media publishers.
AdBridg
AdBridg is a bidding solutions provider for publishers looking to maximize their programmatic revenues.
AdScale
AdScale is a cloud-based, AI-powered performance optimisation platform which utilises machine learning to automate and optimise AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube.
Carbon Ads
Carbon Ads is an ad tech company, that connects advertisers to users through targeted verticals called Circles.
LKQD
LKQD is a video advertising platform that enables publishers to serve video ads across multiple devices and formats.
Project Wonderful
Advertising Networks Market Share History in Canada (.ca) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Twitter Ads | 41.84% | 41.97% | 41.84% | 41.77% | 41.70% | 41.65% | 41.57% | 41.69% | 41.60% | 37.99% | 37.76% |
| Google AdSense | 16.27% | 16.25% | 16.59% | 16.66% | 16.73% | 16.82% | 16.80% | 16.91% | 16.91% | 22.53% | 22.53% |
| Microsoft Advertising | 13.84% | 13.89% | 13.85% | 13.86% | 13.96% | 14.07% | 14.15% | 14.15% | 14.20% | 16.17% | 16.13% |
| AdRoll | 8.49% | 8.30% | 8.29% | 8.32% | 8.32% | 8.33% | 8.35% | 8.39% | 8.40% | 7.35% | 7.36% |
| Prebid | 4.30% | 4.01% | 3.96% | 3.90% | 3.84% | 3.78% | 3.72% | 3.75% | 3.76% | 2.95% | 2.98% |
| Criteo | 2.77% | 2.75% | 2.74% | 2.74% | 2.73% | 2.67% | 2.69% | 2.69% | 2.69% | 2.15% | 2.08% |
| DoubleClick for Publishers (DFP) | 2.33% | 2.10% | 2.09% | 2.08% | 2.08% | 2.07% | 2.07% | 2.09% | 2.09% | 0.83% | 0.83% |
| theTradeDesk | 2.40% | 2.44% | 2.40% | 2.41% | 2.40% | 2.41% | 2.39% | 2.40% | 2.40% | 2.21% | 2.23% |
| DoubleClick Ad Exchange (AdX) | 2.15% | 1.90% | 1.89% | 1.89% | 1.86% | 1.85% | 1.86% | 1.87% | 1.87% | 0.57% | 0.57% |
| Outbrain | 0.93% | 1.39% | 1.38% | 1.36% | 1.36% | 1.35% | 1.33% | 0.91% | 0.90% | 0.77% | 0.78% |
| Taboola | 0.69% | 0.69% | 0.69% | 0.69% | 0.70% | 0.71% | 0.74% | 0.75% | 0.75% | 0.78% | 0.78% |
| AppNexus | 0.60% | 0.56% | 0.56% | 0.57% | 0.56% | 0.56% | 0.56% | 0.56% | 0.56% | 0.25% | 0.25% |
| Sovrn | 0.50% | 0.47% | 0.45% | 0.45% | 0.45% | 0.45% | 0.46% | 0.46% | 0.46% | 0.12% | 0.12% |
| Snap Pixel | 0.47% | 0.44% | 0.44% | 0.45% | 0.45% | 0.45% | 0.45% | 0.46% | 0.45% | 0.11% | 0.11% |
| Smart Ad Server | 0.49% | 0.81% | 0.80% | 0.79% | 0.79% | 0.79% | 0.80% | 0.86% | 0.87% | 2.56% | 2.92% |
| LiveIntent | 0.34% | 0.34% | 0.34% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.33% | 0.24% |
| Ezoic | 0.30% | 0.33% | 0.33% | 0.33% | 0.33% | 0.33% | 0.32% | 0.32% | 0.33% | 0.32% | 0.31% |
| Adzerk | 0.12% | 0.10% | 0.10% | 0.09% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% | 0.02% | 0.02% |
| Sizmek | 0.15% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.12% | 0.06% | 0.06% |
| Mediavine | 0.16% | 0.15% | 0.15% | 0.16% | 0.16% | 0.15% | 0.15% | 0.15% | 0.16% | 0.22% | 0.21% |
| Broadstreet | 0.14% | 0.14% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.08% | 0.08% |
| AcuityAds | 0.20% | 0.26% | 0.27% | 0.29% | 0.30% | 0.29% | 0.30% | 0.31% | 0.30% | 0.77% | 0.77% |
| AdThrive | 0.08% | 0.09% | 0.09% | 0.09% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.10% | 0.10% |
| BuySellAds | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.02% | 0.02% |
| Primis | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.02% | 0.02% |
| DoubleClick Campaign Manager (DCM) | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.01% | 0.01% |
| TVSquared | 0.05% | 0.07% | 0.06% | 0.06% | 0.06% | 0.07% | 0.06% | 0.07% | 0.07% | 0.18% | 0.19% |
| DoubleClick Floodlight | 0.02% | 0.02% | 0.02% | 0.03% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| Project Wonderful | 0.02% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% |
| Kevel | 0.04% | 0.05% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.09% | 0.09% |
| Infolinks | 0.03% | 0.04% | 0.04% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.07% | 0.07% |
| PubGuru | 0.04% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.07% | 0.07% | 0.07% | 0.14% | 0.14% |
| Carbon Ads | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Chitika | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| SHE Media | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.03% | 0.03% |
| Titan | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| JuicyAds | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| LiveRamp DPM | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Tatari | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| ADFOX | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdBridg | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| AdScale | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.00% | 0.00% |
| ExoClick | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.01% | 0.01% |
| LKQD | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PurpleAds | 0.00% | 0.00% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Sortable | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.02% | 0.02% |
| Yektanet | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| 33Across | 0.01% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.03% | 0.02% | 0.03% | 0.03% |