Customer data platform Usage Statistics and Market Share in Vietnam (.vn)
We are tracking usage statistics and market share for 10 web technologies in the Customer data platform market in Vietnam (.vn). As of November 2025, the most popular web technology in Customer data platform in Vietnam (.vn) is Segment, with 89% market share. In second place is Adobe Experience Platform Identity Service, with 5%. After that, Insider holds 3%, followed by Tealium with 0% and Rudderstack with 0%. Top 5 web technologies together account for 97% of the market. The remaining 5 web technologies in Customer data platform collectively have a 3% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 1,367 websites using Customer data platform in Vietnam (.vn websites) in out database.
Customer data platform Usage Statistics and Market Share in Vietnam (.vn) in November 2025
#1 Segment 
88.95%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#2 Adobe Experience Platform Identity Service 
4.90%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#3 Insider 
2.78%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#4 Tealium 
2.34%
Tealium is a US company that sells enterprise tag management system and marketing software.
#5 Rudderstack 
0.29%
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
#6 Sirdata 
0.22%
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
#7 Listrak 
0.15%
Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.
#8 Salesforce Audience Studio 
0.15%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#9 Emarsys 
0.15%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#10 Treasure Data 
0.07%
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
Customer data platform Market Share History in Vietnam (.vn) in Last 12 Months
