Customer data platform Usage Statistics and Market Share in Thailand (.th)
We are tracking usage statistics and market share of 10 web technologies in Customer data platform in Thailand (.th). In December 2024 the most popular web technology in Customer data platform in Thailand (.th) is Adobe Experience Platform Identity Service with 55% market share. In second place there is Segment with 14% market share. After that there are Tealium with 13%, Emarsys with 6% and Insider with 6% market share. Top 5 web technologies together have 95% market share. The remaining 5 web technologies in Customer data platform have a combined market share of 5%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 166 websites using Customer data platform in Thailand (.th websites) in out database.
Customer data platform Usage Statistics and Market Share in Thailand (.th) in December 2024
#1 Adobe Experience Platform Identity Service 
55.42%
#2 Segment 
14.46%
#3 Tealium 
13.25%
#4 Emarsys 
6.02%
#5 Insider 
6.02%
#6 Exponea 
1.20%
#7 Listrak 
1.20%
#8 Salesforce Audience Studio 
1.20%
#9 PriceSpider 
0.60%
#10 Treasure Data 
0.60%
Technologies in Customer data platform in Thailand (.th)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Thailand (.th) in Last 12 Months
| Technology | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 55.95% | 55.36% | 55.36% | 55.69% | 55.76% | 55.49% | 55.76% | 55.76% | 55.76% | 55.42% | 55.42% |
| Segment | 14.88% | 14.88% | 14.88% | 14.97% | 15.15% | 14.63% | 14.55% | 14.55% | 14.55% | 14.46% | 14.46% |
| Tealium | 13.10% | 13.10% | 13.10% | 13.17% | 13.33% | 13.41% | 13.33% | 13.33% | 13.33% | 13.25% | 13.25% |
| Insider | 5.95% | 5.95% | 5.95% | 5.99% | 6.06% | 6.10% | 6.06% | 6.06% | 6.06% | 6.02% | 6.02% |
| Emarsys | 5.95% | 5.95% | 5.95% | 5.99% | 6.06% | 6.10% | 6.06% | 6.06% | 6.06% | 6.02% | 6.02% |
| Treasure Data | 1.19% | 1.19% | 1.19% | 1.20% | 0.61% | 0.61% | 0.61% | 0.61% | 0.61% | 0.60% | 0.60% |
| Listrak | 1.19% | 1.19% | 1.19% | 1.20% | 1.21% | 1.22% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% |
| Salesforce Audience Studio | 1.19% | 1.19% | 1.19% | 1.20% | 1.21% | 1.22% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% |
| Exponea | 0.60% | 1.19% | 1.19% | 0.60% | 0.61% | 0.61% | 0.61% | 0.61% | 0.61% | 1.20% | 1.20% |