Customer data platform Usage Statistics and Market Share in Thailand (.th)
We are tracking usage statistics and market share of 10 web technologies in Customer data platform in Thailand (.th). In June 2025 the most popular web technology in Customer data platform in Thailand (.th) is Adobe Experience Platform Identity Service with 55% market share. In second place there is Segment with 15% market share. After that there are Tealium with 13%, Emarsys with 5% and Insider with 5% market share. Top 5 web technologies together have 93% market share. The remaining 5 web technologies in Customer data platform have a combined market share of 7%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 10 different technologies in Customer data platform.
There are 167 websites using Customer data platform in Thailand (.th websites) in out database.
Customer data platform Usage Statistics and Market Share in Thailand (.th) in June 2025
#1 Adobe Experience Platform Identity Service 
55.09%
#2 Segment 
14.97%
#3 Tealium 
13.17%
#4 Emarsys 
7.19%
#5 Insider 
4.79%
#6 Exponea 
1.20%
#7 Listrak 
1.20%
#8 Treasure Data 
1.20%
#9 Lytics 
0.60%
#10 PriceSpider 
0.60%
Technologies in Customer data platform in Thailand (.th)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Listrak
Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.
Treasure Data
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
Lytics
Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.
PriceSpider
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
Customer data platform Market Share History in Thailand (.th) in Last 12 Months
| Technology | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 55.76% | 55.76% | 55.76% | 55.42% | 56.10% | 55.76% | 55.76% | 55.76% | 55.09% | 55.09% | 55.09% |
| Segment | 14.55% | 14.55% | 14.55% | 14.46% | 14.63% | 15.15% | 15.15% | 15.15% | 14.97% | 14.97% | 14.97% |
| Tealium | 13.33% | 13.33% | 13.33% | 13.25% | 13.41% | 13.33% | 13.33% | 13.33% | 13.17% | 13.17% | 13.17% |
| Emarsys | 6.06% | 6.06% | 6.06% | 6.02% | 6.10% | 6.06% | 6.06% | 6.06% | 7.19% | 7.19% | 7.19% |
| Insider | 6.06% | 6.06% | 6.06% | 6.02% | 5.49% | 4.85% | 4.85% | 4.85% | 4.79% | 4.79% | 4.79% |
| Listrak | 1.21% | 1.21% | 1.21% | 1.20% | 1.22% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% | 1.20% |
| Exponea | 0.61% | 0.61% | 0.61% | 1.20% | 1.22% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% | 1.20% |
| PriceSpider | 0.61% | 0.61% | 0.61% | 0.60% | 0.61% | 0.61% | 0.61% | 0.61% | 0.60% | 0.60% | 0.60% |
| Treasure Data | 0.61% | 0.61% | 0.61% | 0.60% | 0.61% | 1.21% | 1.21% | 1.21% | 1.20% | 1.20% | 1.20% |