Customer data platform Usage Statistics and Market Share in Hungary (.hu)

We are tracking usage statistics and market share for 15 web technologies in the Customer data platform market in Hungary (.hu). As of March 2026, the most popular web technology in Customer data platform in Hungary (.hu) is Segment, with 31% market share. In second place is Adobe Experience Platform Identity Service, with 20%. After that, Emarsys holds 16%, followed by SALESmanago with 11% and Tealium with 11%. Top 5 web technologies together account for 88% of the market. The remaining 10 web technologies in Customer data platform collectively have a 12% market share. Global Customer data platform market share report is available here.

Last updated: 8 March 2026

Customer data platform Market Share in Hungary (.hu) in March 2026

About Customer data platform

We are tracking 15 different technologies in Customer data platform.

There are 808 websites using Customer data platform in Hungary (.hu websites) in out database.

Customer data platform Usage Statistics and Market Share in Hungary (.hu) in March 2026

#1 Segment 30.69%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#2 Adobe Experience Platform Identity Service 20.17%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#3 Emarsys 16.09%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#4 SALESmanago 13.61%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#5 Tealium 10.64%

Tealium is a US company that sells enterprise tag management system and marketing software.

#6 Exponea 3.96%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#7 Rudderstack 3.47%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#8 Salesforce Audience Studio 0.25%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#9 Treasure Data 0.25%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#10 Ometria 0.25%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#11 mParticle 0.12%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#12 Simon 0.12%

Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.

#13 PriceSpider 0.12%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.

#14 Insider 0.12%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#15 Cooladata 0.12%

Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.