Customer data platform Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 19 web technologies in Customer data platform in Australia (.au). In April 2025 the most popular web technology in Customer data platform in Australia (.au) is Adobe Experience Platform Identity Service with 53% market share. In second place there is Segment with 15% market share. After that there are Salesforce Audience Studio with 9%, Emarsys with 6% and Rudderstack with 6% market share. Top 5 web technologies together have 88% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 12%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 19 different technologies in Customer data platform.
There are 3,346 websites using Customer data platform in Australia (.au websites) in out database.
Customer data platform Usage Statistics and Market Share in Australia (.au) in April 2025
#1 Adobe Experience Platform Identity Service 
53.29%
#2 Segment 
14.55%
#3 Salesforce Audience Studio 
8.55%
#4 Emarsys 
8.25%
#5 Rudderstack 
6.04%
#6 Insider 
4.66%
#7 Treasure Data 
0.78%
#8 mParticle 
0.72%
#9 Ometria 
0.60%
#10 PriceSpider 
0.51%
#11 Exponea 
0.45%
#12 Userpilot 
0.42%
#13 BlueConic 
0.36%
#14 Lytics 
0.27%
#15 Sirdata 
0.27%
#16 Listrak 
0.12%
#17 Cooladata 
0.09%
#18 SALESmanago 
0.06%
#19 Simon 
0.03%
Technologies in Customer data platform in Australia (.au)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Salesforce Audience Studio
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
Emarsys
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
Rudderstack
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
Insider
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
Treasure Data
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
mParticle
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
Ometria
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
PriceSpider
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
Exponea
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
Userpilot
Userpilot is a platform that helps companies create custom onboarding experiences for their users, guiding them through the features and functionalities of their product or service. It provides interactive tours, personalized onboarding flows, and analytics to measure user engagement and success. Userpilot aims to improve user adoption, retention, and ultimately drive business growth.
BlueConic
BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.
Lytics
Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.
Sirdata
Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.
Listrak
Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.
Cooladata
Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.
SALESmanago
SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.
Simon
Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.
Customer data platform Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 52.49% | 53.60% | 54.56% | 54.43% | 54.48% | 54.75% | 55.25% | 55.51% | 53.90% | 53.90% | 53.29% |
| Segment | 17.95% | 16.73% | 15.07% | 15.07% | 15.07% | 15.14% | 15.36% | 15.42% | 14.76% | 14.76% | 14.55% |
| Salesforce Audience Studio | 10.84% | 11.33% | 11.61% | 11.91% | 11.84% | 11.40% | 10.18% | 9.45% | 8.49% | 8.49% | 8.55% |
| Emarsys | 8.93% | 8.53% | 8.51% | 8.46% | 8.46% | 8.50% | 8.59% | 8.62% | 8.31% | 8.31% | 8.25% |
| Insider | 4.76% | 4.88% | 4.73% | 4.73% | 4.76% | 4.75% | 4.87% | 4.95% | 4.73% | 4.73% | 4.66% |
| mParticle | 0.74% | 0.70% | 0.69% | 0.69% | 0.69% | 0.69% | 0.73% | 0.77% | 0.73% | 0.73% | 0.72% |
| Rudderstack | 0.68% | 0.55% | 0.85% | 0.88% | 0.88% | 0.88% | 1.02% | 1.24% | 5.12% | 5.12% | 6.04% |
| Treasure Data | 0.63% | 0.70% | 0.79% | 0.78% | 0.78% | 0.79% | 0.80% | 0.83% | 0.79% | 0.79% | 0.78% |
| Ometria | 0.65% | 0.61% | 0.63% | 0.63% | 0.63% | 0.63% | 0.64% | 0.64% | 0.61% | 0.61% | 0.60% |
| PriceSpider | 0.51% | 0.52% | 0.60% | 0.53% | 0.53% | 0.54% | 0.54% | 0.54% | 0.52% | 0.52% | 0.51% |
| Userpilot | 0.42% | 0.43% | 0.44% | 0.44% | 0.44% | 0.44% | 0.45% | 0.45% | 0.42% | 0.42% | 0.42% |
| BlueConic | 0.33% | 0.30% | 0.32% | 0.31% | 0.31% | 0.31% | 0.32% | 0.32% | 0.36% | 0.36% | 0.36% |
| Exponea | 0.33% | 0.40% | 0.41% | 0.38% | 0.38% | 0.41% | 0.41% | 0.41% | 0.42% | 0.42% | 0.45% |
| Listrak | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.12% | 0.12% | 0.12% |
| Lytics | 0.24% | 0.21% | 0.25% | 0.22% | 0.22% | 0.22% | 0.22% | 0.22% | 0.27% | 0.27% | 0.27% |
| Sirdata | 0.18% | 0.18% | 0.19% | 0.19% | 0.19% | 0.19% | 0.29% | 0.29% | 0.27% | 0.27% | 0.27% |
| Cooladata | 0.12% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.09% | 0.09% | 0.09% |
| SALESmanago | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% | 0.06% |
| Simon | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |