Customer data platform Usage Statistics and Market Share in Australia (.au)
We are tracking usage statistics and market share of 19 web technologies in Customer data platform in Australia (.au). In April 2024 the most popular web technology in Customer data platform in Australia (.au) is Adobe Experience Platform Identity Service with 52% market share. In second place there is Segment with 17% market share. After that there are Salesforce Audience Studio with 12%, Emarsys with 5% and Insider with 5% market share. Top 5 web technologies together have 91% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 9%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 19 different technologies in Customer data platform.
There are 3,497 websites using Customer data platform in Australia (.au websites) in out database.
Customer data platform Usage Statistics and Market Share in Australia (.au) in April 2024
#1 Adobe Experience Platform Identity Service 
52.27%
#2 Segment 
17.36%
#3 Salesforce Audience Studio 
12.12%
#4 Emarsys 
9.21%
#5 Insider 
4.58%
#6 mParticle 
0.66%
#7 Ometria 
0.63%
#8 Treasure Data 
0.60%
#9 PriceSpider 
0.54%
#10 Rudderstack 
0.49%
#11 BlueConic 
0.34%
#12 Exponea 
0.34%
#13 Userpilot 
0.29%
#14 Sirdata 
0.17%
#15 Lytics 
0.14%
#16 Listrak 
0.11%
#17 Cooladata 
0.06%
#18 SALESmanago 
0.06%
#19 Simon 
0.03%
Technologies in Customer data platform in Australia (.au)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Ometria
Ometria is a customer insight and marketing automation platform.
Treasure Data
Treasure Data is the only enterprise customer data platform.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Lytics
Lytics is a customer data platform built for marketing teams.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Simon
Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Customer data platform Market Share History in Australia (.au) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 45.67% | 45.30% | 45.45% | 45.67% | 45.16% | 44.82% | 45.46% | 52.99% | 53.15% | 52.44% | 52.27% |
| Segment | 20.96% | 20.94% | 21.37% | 21.45% | 21.28% | 21.12% | 21.39% | 17.60% | 17.66% | 17.17% | 17.36% |
| Emarsys | 7.43% | 7.43% | 7.53% | 7.43% | 7.87% | 8.06% | 8.21% | 8.73% | 8.85% | 9.02% | 9.21% |
| Salesforce Audience Studio | 16.95% | 17.31% | 16.85% | 16.90% | 17.02% | 17.36% | 16.37% | 13.53% | 13.21% | 12.15% | 12.12% |
| Insider | 3.09% | 3.04% | 2.80% | 2.59% | 2.59% | 2.63% | 2.53% | 2.83% | 2.78% | 4.71% | 4.58% |
| Ometria | 0.58% | 0.59% | 0.55% | 0.55% | 0.55% | 0.55% | 0.56% | 0.59% | 0.60% | 0.62% | 0.63% |
| Cooladata | 0.02% | 0.02% | 0.02% | 0.02% | 0.05% | 0.07% | 0.12% | 0.11% | 0.08% | 0.06% | 0.06% |
| Rudderstack | 0.36% | 0.36% | 0.37% | 0.37% | 0.37% | 0.39% | 0.42% | 0.43% | 0.44% | 0.48% | 0.49% |
| Exponea | 0.20% | 0.23% | 0.18% | 0.21% | 0.21% | 0.23% | 0.16% | 0.24% | 0.27% | 0.31% | 0.34% |
| Lytics | 0.38% | 0.39% | 0.34% | 0.32% | 0.37% | 0.34% | 0.30% | 0.32% | 0.25% | 0.17% | 0.14% |
| Treasure Data | 0.36% | 0.39% | 0.39% | 0.39% | 0.41% | 0.32% | 0.35% | 0.54% | 0.63% | 0.57% | 0.60% |
| mParticle | 0.31% | 0.45% | 0.53% | 0.53% | 0.57% | 0.57% | 0.59% | 0.70% | 0.68% | 0.71% | 0.66% |
| SALESmanago | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.06% | 0.06% |
| BlueConic | 0.22% | 0.23% | 0.21% | 0.21% | 0.25% | 0.27% | 0.28% | 0.30% | 0.30% | 0.34% | 0.34% |
| PriceSpider | 0.29% | 0.29% | 0.32% | 0.30% | 0.30% | 0.27% | 0.23% | 0.46% | 0.46% | 0.60% | 0.54% |