.au websites Customer data platform Usage Statistics and Market Share in Australia (.au)

We are tracking usage statistics and market share of 19 web technologies in Customer data platform in Australia (.au). In July 2024 the most popular web technology in Customer data platform in Australia (.au) is Adobe Experience Platform Identity Service with 53% market share. In second place there is Segment with 18% market share. After that there are Salesforce Audience Studio with 11%, Emarsys with 5% and Insider with 5% market share. Top 5 web technologies together have 91% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 9%. Global Customer data platform market share report is available here.

Customer data platform Market Share in Australia (.au) in July 2024
About Customer data platform

We are tracking 19 different technologies in Customer data platform.

There are 3,326 websites using Customer data platform in Australia (.au websites) in out database.

Customer data platform Usage Statistics and Market Share in Australia (.au) in July 2024
Technologies in Customer data platform in Australia (.au)
  • Adobe Experience Platform Identity Service Adobe Experience Platform Identity Service

    Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

  • Segment Segment

    Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Insider Insider

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

  • Treasure Data Treasure Data

    Treasure Data is the only enterprise customer data platform.

  • mParticle mParticle

    mParticle is a mobile-focused event tracking and data ingestion tool.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • Rudderstack Rudderstack

    Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

  • PriceSpider PriceSpider

    PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.

  • Userpilot Userpilot

    Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.

  • Exponea Exponea

    Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.

  • BlueConic BlueConic

    BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.

  • Lytics Lytics

    Lytics is a customer data platform built for marketing teams.

  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Cooladata Cooladata

    Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • Simon Simon

    Simon is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Customer data platform Market Share History in Australia (.au) in Last 12 Months
Technology September 2023October 2023November 2023December 2023January 2024February 2024March 2024April 2024May 2024June 2024July 2024
Adobe Experience Platform Identity Service45.67%45.16%44.82%45.46%52.99%53.15%52.44%52.07%51.61%52.49%52.83%
Segment21.45%21.28%21.12%21.39%17.60%17.66%17.17%17.25%17.21%17.95%18.04%
Salesforce Audience Studio16.90%17.02%17.36%16.37%13.53%13.21%12.15%12.42%12.11%10.84%10.94%
Emarsys7.43%7.87%8.06%8.21%8.73%8.85%9.02%8.98%9.12%8.93%8.48%
Insider2.59%2.59%2.63%2.53%2.83%2.78%4.71%4.72%4.88%4.76%4.75%
Ometria0.55%0.55%0.55%0.56%0.59%0.60%0.62%0.63%0.63%0.65%0.60%
mParticle0.53%0.57%0.57%0.59%0.70%0.68%0.71%0.69%0.72%0.74%0.69%
Treasure Data0.39%0.41%0.32%0.35%0.54%0.63%0.57%0.57%0.69%0.63%0.75%
Rudderstack0.37%0.37%0.39%0.42%0.43%0.44%0.48%0.49%0.69%0.68%0.54%
Lytics0.32%0.37%0.34%0.30%0.32%0.25%0.17%0.20%0.17%0.24%0.21%
PriceSpider0.30%0.30%0.27%0.23%0.46%0.46%0.60%0.57%0.57%0.51%0.51%
BlueConic0.21%0.25%0.27%0.28%0.30%0.30%0.34%0.34%0.34%0.33%0.33%
Exponea0.21%0.21%0.23%0.16%0.24%0.27%0.31%0.34%0.34%0.33%0.39%
Sirdata0.07%0.07%0.07%0.07%0.16%0.16%0.17%0.17%0.17%0.18%0.18%
SALESmanago0.05%0.05%0.05%0.05%0.05%0.05%0.06%0.06%0.06%0.06%0.06%
Cooladata0.02%0.05%0.07%0.12%0.11%0.08%0.06%0.06%0.09%0.12%0.12%
Simon0.02%0.02%0.02%0.02%0.03%0.03%0.03%0.03%0.03%0.03%0.03%