Customer data platform Usage Statistics and Market Share in Greece (.gr)
We are tracking usage statistics and market share of 11 web technologies in Customer data platform in Greece (.gr). In April 2024 the most popular web technology in Customer data platform in Greece (.gr) is Adobe Experience Platform Identity Service with 42% market share. In second place there is Tealium with 23% market share. After that there are Segment with 23%, Salesforce Audience Studio with 2% and SALESmanago with 2% market share. Top 5 web technologies together have 91% market share. The remaining 6 web technologies in Customer data platform have a combined market share of 9%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 11 different technologies in Customer data platform.
There are 306 websites using Customer data platform in Greece (.gr websites) in out database.
Customer data platform Usage Statistics and Market Share in Greece (.gr) in April 2024
#1 Adobe Experience Platform Identity Service 
41.83%
#2 Tealium 
22.88%
#3 Segment 
22.55%
#4 Salesforce Audience Studio 
4.58%
#5 SALESmanago 
1.96%
#6 Sirdata 
1.96%
#7 Emarsys 
1.31%
#8 Insider 
0.98%
#9 PriceSpider 
0.98%
#10 Exponea 
0.65%
#11 mParticle 
0.33%
Technologies in Customer data platform in Greece (.gr)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Customer data platform Market Share History in Greece (.gr) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 40.80% | 41.67% | 41.42% | 41.50% | 41.50% | 41.50% | 41.69% | 41.42% | 41.69% | 42.02% | 41.83% |
| Segment | 24.85% | 22.76% | 22.33% | 22.22% | 22.55% | 22.55% | 22.48% | 22.33% | 22.48% | 22.48% | 22.55% |
| Tealium | 22.70% | 22.44% | 22.65% | 22.88% | 22.88% | 22.88% | 22.80% | 22.65% | 22.80% | 22.80% | 22.88% |
| Salesforce Audience Studio | 4.91% | 5.13% | 5.18% | 5.23% | 5.23% | 5.23% | 5.21% | 5.18% | 4.56% | 4.56% | 4.58% |
| SALESmanago | 1.84% | 2.56% | 1.94% | 1.96% | 1.96% | 1.96% | 1.95% | 1.94% | 1.95% | 1.95% | 1.96% |
| Emarsys | 1.23% | 1.28% | 1.29% | 1.31% | 1.31% | 1.31% | 1.30% | 1.29% | 1.30% | 1.30% | 1.31% |
| Insider | 0.92% | 0.96% | 0.97% | 0.98% | 0.98% | 0.98% | 0.98% | 0.97% | 0.98% | 0.98% | 0.98% |
| Sirdata | 0.92% | 0.96% | 1.94% | 1.96% | 1.96% | 1.96% | 1.95% | 1.94% | 1.95% | 1.95% | 1.96% |
| Exponea | 0.61% | 0.64% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% |
| PriceSpider | 0.92% | 1.28% | 1.29% | 0.98% | 0.65% | 0.65% | 0.65% | 0.65% | 0.98% | 0.98% | 0.98% |
| mParticle | 0.31% | 0.32% | 0.32% | 0.33% | 0.33% | 0.33% | 0.33% | 0.32% | 0.33% | 0.33% | 0.33% |