Customer data platform Usage Statistics and Market Share in New Zealand (.nz)
We are tracking usage statistics and market share of 18 web technologies in Customer data platform in New Zealand (.nz). In December 2024 the most popular web technology in Customer data platform in New Zealand (.nz) is Adobe Experience Platform Identity Service with 41% market share. In second place there is Segment with 29% market share. After that there are Emarsys with 13%, Tealium with 4% and Salesforce Audience Studio with 4% market share. Top 5 web technologies together have 90% market share. The remaining 13 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 18 different technologies in Customer data platform.
There are 988 websites using Customer data platform in New Zealand (.nz websites) in out database.
Customer data platform Usage Statistics and Market Share in New Zealand (.nz) in December 2024
#1 Adobe Experience Platform Identity Service 
40.79%
#2 Segment 
28.64%
#3 Emarsys 
12.55%
#4 Tealium 
9.51%
#5 Salesforce Audience Studio 
4.25%
#6 Listrak 
0.81%
#7 Rudderstack 
0.71%
#8 Insider 
0.61%
#9 Exponea 
0.40%
#10 Cooladata 
0.30%
#11 PriceSpider 
0.30%
#12 BlueConic 
0.20%
#13 Lytics 
0.20%
#14 SALESmanago 
0.20%
#15 Userpilot 
0.20%
#16 ChurnZero 
0.10%
#17 mParticle 
0.10%
#18 Treasure Data 
0.10%
Technologies in Customer data platform in New Zealand (.nz)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Lytics
Lytics is a customer data platform built for marketing teams.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
ChurnZero
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in New Zealand (.nz) in Last 12 Months
| Technology | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 40.88% | 40.50% | 40.72% | 40.62% | 40.50% | 40.93% | 40.87% | 40.85% | 40.87% | 40.79% | 40.79% |
| Segment | 28.91% | 29.10% | 29.09% | 29.09% | 29.35% | 28.77% | 28.70% | 28.61% | 28.70% | 28.64% | 28.64% |
| Emarsys | 12.16% | 12.40% | 12.44% | 12.44% | 12.46% | 12.56% | 12.58% | 12.74% | 12.58% | 12.55% | 12.55% |
| Tealium | 9.97% | 10.00% | 9.83% | 9.63% | 9.65% | 9.52% | 9.53% | 9.50% | 9.53% | 9.51% | 9.51% |
| Salesforce Audience Studio | 3.99% | 3.80% | 3.81% | 4.01% | 3.82% | 3.85% | 4.06% | 4.04% | 4.06% | 4.25% | 4.25% |
| Insider | 0.70% | 0.60% | 0.60% | 0.60% | 0.60% | 0.61% | 0.61% | 0.61% | 0.61% | 0.61% | 0.61% |
| Listrak | 0.80% | 0.80% | 0.80% | 0.80% | 0.80% | 0.81% | 0.81% | 0.81% | 0.81% | 0.81% | 0.81% |
| Rudderstack | 0.80% | 0.80% | 0.80% | 0.80% | 0.80% | 0.81% | 0.81% | 0.71% | 0.71% | 0.71% | 0.71% |
| Exponea | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.41% | 0.41% | 0.40% | 0.41% | 0.40% | 0.40% |
| BlueConic | 0.20% | 0.30% | 0.20% | 0.30% | 0.30% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Cooladata | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% |
| PriceSpider | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% | 0.30% |
| SALESmanago | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| Userpilot | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| ChurnZero | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |
| Lytics | 0.10% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% | 0.20% |
| mParticle | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% | 0.10% |