Customer data platform Usage Statistics and Market Share in United Kingdom (.uk)
We are tracking usage statistics and market share of 21 web technologies in Customer data platform in United Kingdom (.uk). In December 2024 the most popular web technology in Customer data platform in United Kingdom (.uk) is Adobe Experience Platform Identity Service with 41% market share. In second place there is Tealium with 25% market share. After that there are Segment with 20%, Emarsys with 4% and Ometria with 4% market share. Top 5 web technologies together have 93% market share. The remaining 16 web technologies in Customer data platform have a combined market share of 7%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 21 different technologies in Customer data platform.
There are 8,358 websites using Customer data platform in United Kingdom (.uk websites) in out database.
Customer data platform Usage Statistics and Market Share in United Kingdom (.uk) in December 2024
#1 Adobe Experience Platform Identity Service 
41.07%
#2 Tealium 
24.55%
#3 Segment 
19.81%
#4 Emarsys 
4.50%
#5 Ometria 
3.88%
#6 Exponea 
1.57%
#7 Sirdata 
1.01%
#8 BlueConic 
0.57%
#9 SALESmanago 
0.48%
#10 Rudderstack 
0.47%
#11 Salesforce Audience Studio 
0.45%
#12 Listrak 
0.41%
#13 Insider 
0.34%
#14 mParticle 
0.26%
#15 Sub2Tech 
0.23%
#16 PriceSpider 
0.14%
#17 Treasure Data 
0.14%
#18 Cooladata 
0.05%
#19 Lytics 
0.04%
#20 Userpilot 
0.02%
#21 ChurnZero 
0.01%
Technologies in Customer data platform in United Kingdom (.uk)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Ometria
Ometria is a customer insight and marketing automation platform.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Sub2Tech
Sub2Tech is combining real time customer data with industry-leading technology.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Lytics
Lytics is a customer data platform built for marketing teams.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
ChurnZero
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
Customer data platform Market Share History in United Kingdom (.uk) in Last 12 Months
| Technology | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 41.24% | 41.31% | 41.18% | 41.16% | 41.08% | 41.20% | 41.33% | 41.19% | 41.17% | 41.11% | 41.07% |
| Tealium | 24.47% | 24.38% | 24.43% | 24.37% | 24.54% | 24.52% | 24.48% | 24.53% | 24.54% | 24.55% | 24.55% |
| Segment | 20.13% | 20.14% | 20.17% | 20.12% | 20.27% | 19.88% | 19.78% | 19.80% | 19.78% | 19.81% | 19.81% |
| Emarsys | 4.49% | 4.44% | 4.49% | 4.51% | 4.38% | 4.47% | 4.46% | 4.47% | 4.50% | 4.47% | 4.50% |
| Ometria | 3.70% | 3.69% | 3.71% | 3.78% | 3.77% | 3.83% | 3.82% | 3.85% | 3.87% | 3.88% | 3.88% |
| Exponea | 1.53% | 1.54% | 1.55% | 1.55% | 1.55% | 1.63% | 1.60% | 1.60% | 1.59% | 1.57% | 1.57% |
| Sirdata | 0.84% | 0.88% | 0.85% | 0.85% | 0.85% | 0.86% | 0.97% | 0.97% | 0.97% | 1.01% | 1.01% |
| SALESmanago | 0.53% | 0.54% | 0.54% | 0.54% | 0.52% | 0.50% | 0.48% | 0.48% | 0.48% | 0.48% | 0.48% |
| Salesforce Audience Studio | 0.49% | 0.49% | 0.47% | 0.49% | 0.50% | 0.48% | 0.45% | 0.45% | 0.45% | 0.45% | 0.45% |
| BlueConic | 0.48% | 0.47% | 0.47% | 0.46% | 0.49% | 0.56% | 0.56% | 0.56% | 0.56% | 0.57% | 0.57% |
| Listrak | 0.47% | 0.44% | 0.42% | 0.42% | 0.43% | 0.43% | 0.41% | 0.41% | 0.41% | 0.41% | 0.41% |
| Rudderstack | 0.41% | 0.40% | 0.40% | 0.42% | 0.40% | 0.40% | 0.42% | 0.44% | 0.45% | 0.45% | 0.47% |
| Insider | 0.34% | 0.35% | 0.35% | 0.35% | 0.33% | 0.33% | 0.35% | 0.35% | 0.33% | 0.34% | 0.34% |
| mParticle | 0.27% | 0.27% | 0.27% | 0.27% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% | 0.26% |
| Sub2Tech | 0.22% | 0.21% | 0.22% | 0.22% | 0.21% | 0.24% | 0.23% | 0.23% | 0.23% | 0.23% | 0.23% |
| Treasure Data | 0.14% | 0.15% | 0.16% | 0.15% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| PriceSpider | 0.13% | 0.15% | 0.14% | 0.16% | 0.13% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% | 0.14% |
| Cooladata | 0.07% | 0.07% | 0.07% | 0.07% | 0.07% | 0.06% | 0.06% | 0.05% | 0.05% | 0.05% | 0.05% |
| Lytics | 0.02% | 0.02% | 0.02% | 0.02% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| Userpilot | 0.02% | 0.02% | 0.05% | 0.05% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% | 0.02% |
| ChurnZero | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |