Customer data platform Usage Statistics and Market Share in Philippines (.ph)
We are tracking usage statistics and market share of 9 web technologies in Customer data platform in Philippines (.ph). In April 2024 the most popular web technology in Customer data platform in Philippines (.ph) is Adobe Experience Platform Identity Service with 51% market share. In second place there is Tealium with 20% market share. After that there are Segment with 13%, Emarsys with 4% and Insider with 4% market share. Top 5 web technologies together have 92% market share. The remaining 4 web technologies in Customer data platform have a combined market share of 8%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 9 different technologies in Customer data platform.
There are 142 websites using Customer data platform in Philippines (.ph websites) in out database.
Customer data platform Usage Statistics and Market Share in Philippines (.ph) in April 2024
#1 Adobe Experience Platform Identity Service 
50.70%
#2 Tealium 
19.72%
#3 Segment 
12.68%
#4 Emarsys 
7.04%
#5 Insider 
4.23%
#6 Exponea 
2.11%
#7 mParticle 
1.41%
#8 Salesforce Audience Studio 
1.41%
#9 PriceSpider 
0.70%
Technologies in Customer data platform in Philippines (.ph)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Customer data platform Market Share History in Philippines (.ph) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 46.06% | 51.70% | 52.05% | 52.41% | 51.39% | 49.32% | 50.00% | 48.95% | 49.31% | 49.65% | 50.70% |
| Tealium | 27.88% | 21.77% | 21.92% | 20.69% | 20.83% | 20.55% | 21.13% | 20.98% | 20.83% | 19.86% | 19.72% |
| Segment | 11.52% | 12.24% | 12.33% | 12.41% | 12.50% | 13.01% | 13.38% | 13.29% | 12.50% | 12.77% | 12.68% |
| Emarsys | 7.27% | 6.80% | 6.85% | 6.90% | 6.94% | 6.85% | 7.04% | 6.99% | 6.94% | 7.09% | 7.04% |
| Insider | 4.24% | 4.08% | 4.11% | 4.14% | 4.17% | 4.11% | 4.23% | 4.20% | 4.17% | 4.26% | 4.23% |
| Exponea | 1.82% | 2.04% | 2.05% | 2.07% | 2.08% | 2.74% | 2.11% | 2.10% | 2.78% | 2.84% | 2.11% |
| PriceSpider | 0.61% | 0.68% | 0.68% | 0.69% | 0.69% | 0.68% | 0.70% | 0.70% | 0.69% | 0.71% | 0.70% |