Customer data platform Usage Statistics and Market Share in Singapore (.sg)
We are tracking usage statistics and market share of 13 web technologies in Customer data platform in Singapore (.sg). In February 2025 the most popular web technology in Customer data platform in Singapore (.sg) is Adobe Experience Platform Identity Service with 56% market share. In second place there is Tealium with 17% market share. After that there are Segment with 13%, Emarsys with 2% and Insider with 2% market share. Top 5 web technologies together have 90% market share. The remaining 8 web technologies in Customer data platform have a combined market share of 10%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 13 different technologies in Customer data platform.
There are 576 websites using Customer data platform in Singapore (.sg websites) in out database.
Customer data platform Usage Statistics and Market Share in Singapore (.sg) in February 2025
#1 Adobe Experience Platform Identity Service 
55.90%
#2 Tealium 
16.67%
#3 Segment 
12.67%
#4 Emarsys 
9.72%
#5 Insider 
2.26%
#6 Exponea 
0.52%
#7 mParticle 
0.52%
#8 Treasure Data 
0.52%
#9 Ometria 
0.35%
#10 Salesforce Audience Studio 
0.35%
#11 Cooladata 
0.17%
#12 PriceSpider 
0.17%
#13 Rudderstack 
0.17%
Technologies in Customer data platform in Singapore (.sg)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Ometria
Ometria is a customer insight and marketing automation platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Customer data platform Market Share History in Singapore (.sg) in Last 12 Months
| Technology | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | December 2024 | January 2025 | February 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 55.11% | 55.01% | 55.48% | 55.46% | 55.75% | 55.65% | 55.85% | 55.95% | 56.01% | 56.14% | 55.90% |
| Tealium | 17.61% | 17.57% | 17.67% | 17.25% | 16.99% | 16.96% | 17.02% | 17.05% | 16.96% | 16.84% | 16.67% |
| Segment | 12.68% | 12.65% | 13.07% | 12.85% | 12.92% | 13.07% | 13.12% | 13.14% | 12.90% | 12.81% | 12.67% |
| Emarsys | 9.51% | 9.49% | 9.19% | 9.86% | 9.56% | 9.54% | 9.57% | 9.59% | 9.54% | 9.47% | 9.72% |
| Insider | 2.11% | 2.28% | 2.12% | 2.29% | 2.30% | 2.30% | 1.95% | 1.95% | 2.12% | 2.28% | 2.26% |
| Exponea | 0.70% | 0.70% | 0.71% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.52% |
| Treasure Data | 0.70% | 0.70% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.52% |
| mParticle | 0.35% | 0.35% | 0.35% | 0.35% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.53% | 0.52% |
| Ometria | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.35% | 0.36% | 0.35% | 0.35% | 0.35% |
| Cooladata | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.17% |
| PriceSpider | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.18% | 0.17% |