Customer data platform Usage Statistics and Market Share in Singapore (.sg)
We are tracking usage statistics and market share for 14 web technologies in the Customer data platform market in Singapore (.sg). As of November 2025, the most popular web technology in Customer data platform in Singapore (.sg) is Adobe Experience Platform Identity Service, with 56% market share. In second place is Tealium, with 16%. After that, Segment holds 12%, followed by Emarsys with 2% and Insider with 2%. Top 5 web technologies together account for 88% of the market. The remaining 9 web technologies in Customer data platform collectively have a 12% market share. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 14 different technologies in Customer data platform.
There are 606 websites using Customer data platform in Singapore (.sg websites) in out database.
Customer data platform Usage Statistics and Market Share in Singapore (.sg) in November 2025
#1 Adobe Experience Platform Identity Service 
56.11%
Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.
#2 Tealium 
15.84%
Tealium is a US company that sells enterprise tag management system and marketing software.
#3 Segment 
12.21%
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
#4 Emarsys 
10.23%
Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.
#5 Insider 
2.15%
Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.
#6 mParticle 
0.83%
mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.
#7 Exponea 
0.50%
Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.
#8 Rudderstack 
0.50%
Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.
#9 Treasure Data 
0.50%
Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.
#10 Salesforce Audience Studio 
0.33%
Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.
#11 Ometria 
0.33%
Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.
#12 Simon 
0.17%
Simon is a customer data platform that unifies and enriches customer data from multiple sources, providing actionable insights and personalization for marketers and analysts. Sure! Simon is a customer data platform that integrates and enhances customer data from various sources to offer actionable insights and personalized marketing strategies.
#13 PriceSpider 
0.17%
PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.
#14 Cooladata 
0.17%
Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.
Customer data platform Market Share History in Singapore (.sg) in Last 12 Months
