Customer data platform Usage Statistics and Market Share in Belgium (.be)
We are tracking usage statistics and market share of 15 web technologies in Customer data platform in Belgium (.be). In April 2024 the most popular web technology in Customer data platform in Belgium (.be) is Adobe Experience Platform Identity Service with 52% market share. In second place there is Sirdata with 14% market share. After that there are BlueConic with 13%, SALESmanago with 5% and Emarsys with 5% market share. Top 5 web technologies together have 89% market share. The remaining 10 web technologies in Customer data platform have a combined market share of 11%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 15 different technologies in Customer data platform.
There are 1,377 websites using Customer data platform in Belgium (.be websites) in out database.
Customer data platform Usage Statistics and Market Share in Belgium (.be) in April 2024
#1 Adobe Experience Platform Identity Service 
51.71%
#2 Sirdata 
13.51%
#3 BlueConic 
12.93%
#4 SALESmanago 
5.95%
#5 Emarsys 
5.37%
#6 Segment 
4.28%
#7 Exponea 
1.82%
#8 Insider 
1.09%
#9 Ometria 
0.73%
#10 Salesforce Audience Studio 
0.73%
#11 Rudderstack 
0.58%
#12 PriceSpider 
0.51%
#13 Listrak 
0.44%
#14 mParticle 
0.29%
#15 Cooladata 
0.07%
Technologies in Customer data platform in Belgium (.be)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Ometria
Ometria is a customer insight and marketing automation platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
Customer data platform Market Share History in Belgium (.be) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 36.11% | 35.60% | 35.40% | 35.37% | 35.35% | 35.07% | 34.98% | 53.88% | 53.68% | 51.97% | 51.71% |
| Segment | 9.96% | 9.86% | 9.89% | 9.95% | 9.95% | 9.95% | 9.89% | 4.51% | 4.51% | 4.37% | 4.28% |
| Emarsys | 3.29% | 3.30% | 3.40% | 3.39% | 3.33% | 3.26% | 3.33% | 5.13% | 4.99% | 5.30% | 5.37% |
| BlueConic | 6.67% | 6.74% | 6.85% | 6.70% | 6.76% | 6.70% | 6.65% | 11.86% | 12.00% | 12.74% | 12.93% |
| Sirdata | 4.66% | 4.95% | 4.97% | 5.23% | 5.00% | 5.02% | 5.41% | 12.90% | 13.11% | 13.53% | 13.51% |
| Insider | 0.59% | 0.69% | 0.55% | 0.64% | 0.56% | 0.56% | 0.60% | 1.04% | 1.04% | 1.07% | 1.09% |
| Exponea | 0.32% | 0.32% | 0.32% | 0.32% | 0.32% | 0.42% | 0.46% | 1.80% | 1.80% | 1.86% | 1.82% |
| SALESmanago | 3.11% | 3.12% | 3.13% | 3.12% | 3.15% | 3.16% | 3.14% | 5.96% | 5.96% | 5.87% | 5.95% |
| Ometria | 0.27% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.42% | 0.42% | 0.72% | 0.73% |
| Listrak | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% | 0.14% | 0.14% | 0.43% | 0.44% |
| Salesforce Audience Studio | 0.64% | 0.73% | 0.64% | 0.64% | 0.65% | 0.65% | 0.65% | 0.69% | 0.69% | 0.72% | 0.73% |
| mParticle | 0.32% | 0.32% | 0.37% | 0.32% | 0.32% | 0.33% | 0.32% | 0.35% | 0.35% | 0.29% | 0.29% |
| Rudderstack | 0.41% | 0.41% | 0.46% | 0.46% | 0.46% | 0.51% | 0.46% | 0.55% | 0.55% | 0.57% | 0.58% |