.my websites Customer data platform Usage Statistics and Market Share in Malaysia (.my)

We are tracking usage statistics and market share of 9 web technologies in Customer data platform in Malaysia (.my). In February 2025 the most popular web technology in Customer data platform in Malaysia (.my) is Adobe Experience Platform Identity Service with 51% market share. In second place there is Segment with 14% market share. After that there are Tealium with 12%, Emarsys with 9% and Insider with 9% market share. Top 5 web technologies together have 94% market share. The remaining 4 web technologies in Customer data platform have a combined market share of 6%. Global Customer data platform market share report is available here.

Customer data platform Market Share in Malaysia (.my) in February 2025
About Customer data platform

We are tracking 9 different technologies in Customer data platform.

There are 300 websites using Customer data platform in Malaysia (.my websites) in out database.

Customer data platform Usage Statistics and Market Share in Malaysia (.my) in February 2025
Technologies in Customer data platform in Malaysia (.my)
  • Adobe Experience Platform Identity Service Adobe Experience Platform Identity Service

    Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

  • Segment Segment

    Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • Insider Insider

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Treasure Data Treasure Data

    Treasure Data is the only enterprise customer data platform.

  • Userpilot Userpilot

    Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.

  • mParticle mParticle

    mParticle is a mobile-focused event tracking and data ingestion tool.

Customer data platform Market Share History in Malaysia (.my) in Last 12 Months
Technology April 2024May 2024June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025
Adobe Experience Platform Identity Service49.83%50.66%50.34%50.85%50.17%50.34%50.50%50.67%50.67%50.67%50.67%
Segment13.86%13.58%14.09%14.33%14.14%14.09%14.05%14.00%14.00%14.00%13.67%
Tealium13.20%13.25%13.42%12.29%12.12%12.08%12.04%12.00%12.00%12.00%12.00%
Emarsys10.56%9.93%10.07%10.24%11.45%11.41%11.37%11.33%11.33%11.33%11.33%
Insider8.91%8.94%8.39%8.53%8.42%8.39%8.36%8.33%8.33%8.33%8.67%
Treasure Data1.65%1.66%1.34%1.37%1.35%1.34%1.34%1.33%1.33%1.33%1.33%
Salesforce Audience Studio1.32%1.32%1.34%1.37%1.35%1.34%1.34%1.33%1.33%1.33%1.33%
Userpilot0.66%0.66%0.67%0.68%0.67%0.67%0.67%0.67%0.67%0.67%0.67%