Customer data platform Usage Statistics and Market Share in Malaysia (.my)

We are tracking usage statistics and market share for 10 web technologies in the Customer data platform market in Malaysia (.my). As of February 2026, the most popular web technology in Customer data platform in Malaysia (.my) is Adobe Experience Platform Identity Service, with 50% market share. In second place is Segment, with 14%. After that, Emarsys holds 12%, followed by Tealium with 8% and Insider with 8%. Top 5 web technologies together account for 92% of the market. The remaining 5 web technologies in Customer data platform collectively have a 8% market share. Global Customer data platform market share report is available here.

Last updated: 8 February 2026

Customer data platform Market Share in Malaysia (.my) in February 2026

About Customer data platform

We are tracking 10 different technologies in Customer data platform.

There are 318 websites using Customer data platform in Malaysia (.my websites) in out database.

Customer data platform Usage Statistics and Market Share in Malaysia (.my) in February 2026

#1 Adobe Experience Platform Identity Service 50.00%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#2 Segment 14.15%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#3 Emarsys 11.95%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#4 Tealium 11.32%

Tealium is a US company that sells enterprise tag management system and marketing software.

#5 Insider 7.86%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#6 Salesforce Audience Studio 1.89%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#7 Treasure Data 1.57%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#8 Userpilot 0.63%

Userpilot is a platform that helps companies create custom onboarding experiences for their users, guiding them through the features and functionalities of their product or service. It provides interactive tours, personalized onboarding flows, and analytics to measure user engagement and success. Userpilot aims to improve user adoption, retention, and ultimately drive business growth.

#9 mParticle 0.31%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#10 Rudderstack 0.31%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.