Customer data platform Usage Statistics and Market Share in Malaysia (.my)
We are tracking usage statistics and market share of 8 web technologies in Customer data platform in Malaysia (.my). In April 2024 the most popular web technology in Customer data platform in Malaysia (.my) is Adobe Experience Platform Identity Service with 50% market share. In second place there is Segment with 14% market share. After that there are Tealium with 13%, Emarsys with 9% and Insider with 9% market share. Top 5 web technologies together have 95% market share. The remaining 3 web technologies in Customer data platform have a combined market share of 5%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 8 different technologies in Customer data platform.
There are 304 websites using Customer data platform in Malaysia (.my websites) in out database.
Customer data platform Usage Statistics and Market Share in Malaysia (.my) in April 2024
#1 Adobe Experience Platform Identity Service 
49.67%
#2 Segment 
14.14%
#3 Tealium 
13.16%
#4 Emarsys 
10.53%
#5 Insider 
8.88%
#6 Treasure Data 
1.64%
#7 Salesforce Audience Studio 
1.32%
#8 Userpilot 
0.66%
Technologies in Customer data platform in Malaysia (.my)
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Userpilot
Userpilot is a cloud-based product experience platform designed for customer success and product teams to onboard users and increase product adoption through behavior-triggered experiences.
Customer data platform Market Share History in Malaysia (.my) in Last 12 Months
| Technology | June 2023 | July 2023 | August 2023 | September 2023 | October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Adobe Experience Platform Identity Service | 48.10% | 50.47% | 50.80% | 50.16% | 50.48% | 50.65% | 50.81% | 50.81% | 50.65% | 50.00% | 49.67% |
| Tealium | 13.99% | 13.25% | 13.42% | 12.86% | 12.86% | 12.90% | 12.94% | 12.94% | 12.99% | 13.07% | 13.16% |
| Emarsys | 12.83% | 10.09% | 10.22% | 10.29% | 10.29% | 10.32% | 10.36% | 10.36% | 10.39% | 10.46% | 10.53% |
| Segment | 13.12% | 13.88% | 14.06% | 14.15% | 14.15% | 13.87% | 13.92% | 13.92% | 13.96% | 14.05% | 14.14% |
| Insider | 7.87% | 7.57% | 7.67% | 8.36% | 8.68% | 8.71% | 8.09% | 8.09% | 8.12% | 8.82% | 8.88% |
| Salesforce Audience Studio | 2.33% | 2.52% | 1.28% | 1.29% | 1.29% | 1.29% | 1.29% | 1.29% | 1.30% | 1.31% | 1.32% |
| Treasure Data | 1.17% | 1.58% | 1.92% | 1.93% | 1.61% | 1.61% | 1.94% | 1.94% | 1.95% | 1.63% | 1.64% |
| Userpilot | 0.58% | 0.63% | 0.64% | 0.64% | 0.64% | 0.65% | 0.65% | 0.65% | 0.65% | 0.65% | 0.66% |