Customer data platform Usage Statistics and Market Share in Germany (.de)

We are tracking usage statistics and market share for 21 web technologies in the Customer data platform market in Germany (.de). As of February 2026, the most popular web technology in Customer data platform in Germany (.de) is Tealium, with 51% market share. In second place is Adobe Experience Platform Identity Service, with 28%. After that, Segment holds 10%, followed by Emarsys with 1% and SALESmanago with 1%. Top 5 web technologies together account for 92% of the market. The remaining 16 web technologies in Customer data platform collectively have a 8% market share. Global Customer data platform market share report is available here.

Last updated: 8 February 2026

Customer data platform Market Share in Germany (.de) in February 2026

About Customer data platform

We are tracking 21 different technologies in Customer data platform.

There are 19,571 websites using Customer data platform in Germany (.de websites) in out database.

Customer data platform Usage Statistics and Market Share in Germany (.de) in February 2026

#1 Tealium 51.30%

Tealium is a US company that sells enterprise tag management system and marketing software.

#2 Adobe Experience Platform Identity Service 28.48%

Adobe Experience Platform Identity Service is a component of Adobe's CDP solution that unifies customer identities across channels and devices, enabling personalized and coherent customer experiences. It provides a foundation for managing, linking, and resolving customer identities to deliver relevant marketing and customer engagement strategies.

#3 Segment 9.91%

Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

#4 Emarsys 6.67%

Emarsys is a B2B marketing automation platform that enables businesses to create personalized customer experiences across multiple channels, including email, social media, and websites. It provides tools for segmentation, automation, and analysis to help companies grow their customer base and increase revenue.

#5 SALESmanago 0.99%

SALESmanago is a comprehensive marketing automation platform that enables businesses to engage customers across multiple channels, personalize marketing campaigns, and analyze customer data for better decision-making. It offers a wide range of features for customer segmentation, journey orchestration, and real-time marketing.

#6 Rudderstack 0.83%

Rudderstack is a flexible and open-source customer data platform that helps businesses connect, transform, and send customer data to any desired destination. It simplifies data collection and unification, enabling marketers and analysts to make data-driven decisions.

#7 Sirdata 0.67%

Sirdata is a software company that helps businesses ensure compliance with cookie laws and other online privacy regulations. Their tools allow companies to manage consent for cookies and other tracking technologies, and to monitor their website for compliance. They offer a range of products and services to help businesses stay up to date with changing regulations and best practices for online privacy.

#8 Exponea 0.32%

Exponea is a customer data platform that unifies and analyzes customer data from multiple sources to deliver personalized experiences and actionable insights. To summarize, Exponea is a tool that brings together various customer data sources and uses advanced analytics to create personalized customer experiences and provide valuable insights.

#9 Salesforce Audience Studio 0.22%

Salesforce Audience Studio is a powerful segmentation and data management tool within Salesforce Marketing Cloud, enabling marketers to create, refine, and segment customer audiences for targeted marketing campaigns. It facilitates personalization and insights-driven marketing by integrating diverse data sources and providing advanced analytics.

#10 Ometria 0.17%

Ometria is a marketing automation platform that enables businesses to personalize customer experiences across multiple channels and touchpoints. It uses advanced analytics and AI to segment audiences, create targeted campaigns, and track customer journeys in real-time. Ometria helps companies enhance customer engagement, drive conversions, and deliver a cohesive brand experience.

#11 BlueConic 0.08%

BlueConic is a customer data platform that helps businesses collect, unify and use customer data in real time to create personalized customer experiences across multiple channels. It enables marketers to understand and engage with their customers more effectively by providing them with a 360-degree view of each customer's interactions and behaviors.

#12 Listrak 0.07%

Listrak is a comprehensive marketing automation platform that helps businesses send targeted, personalized email campaigns to grow their customer base and increase sales. It integrates with various CRM and e-commerce systems to provide real-time data and automation capabilities for marketing emails, newsletters, and transactional messages.

#13 mParticle 0.07%

mParticle is a customer data platform that helps businesses collect, unify, and analyze customer data across multiple channels and touchpoints, enabling them to make informed decisions and deliver personalized experiences. To ensure the accuracy and conciseness of the description, please avoid using the company name in the sentence.

#14 Insider 0.04%

Insider is a customer data platform that collects and analyzes customer data from various sources to provide insights for businesses to improve their customer experience and marketing strategies. ```Insider is a customer data platform that aggregates and analyzes diverse customer data to offer actionable insights, helping businesses enhance customer experiences and marketing effectiveness.

#15 Cooladata 0.04%

Cooladata is a cloud-based customer data platform (CDP) that helps businesses collect, unify, and analyze customer data from various sources to gain insights and improve customer experiences. Cooladata allows for real-time data processing and segmentation, enabling companies to deliver personalized marketing and engagement strategies. The platform also provides comprehensive reporting and visualization tools for easy data analysis.

#16 Lytics 0.03%

Lytics is a customer data platform that unifies customer data from various sources and provides insights to marketers for personalized marketing campaigns. It helps businesses to understand customer behavior, preferences and create targeted marketing strategies. It integrates with popular marketing and CRM tools, and enables businesses to track customer interactions and provide relevant content and offers.

#17 PriceSpider 0.03%

PriceSpider is a customer data platform that specializes in collecting and analyzing consumer price data from various online marketplaces to provide valuable insights and competitive intelligence for businesses. PriceSpider helps businesses to make data-driven decisions, optimize pricing strategies, and stay ahead of the competition by monitoring and analyzing price trends, competitor pricing, and market conditions in real-time.

#18 Optimove 0.03%

Optimove is a customer data platform that leverages advanced analytics and predictive modeling to deliver personalized marketing and loyalty strategies. It helps businesses improve customer lifetime value and customer retention. Optimove integrates with various data sources and provides actionable insights to enable targeted marketing campaigns. It offers a customer journey mapping feature to visualize and optimize the customer experience throughout the buying process.

#19 Treasure Data 0.02%

Treasure Data is a cloud-based customer data platform that helps businesses collect, store, and analyze customer data from various sources to gain insights and drive growth. It offers advanced analytics, real-time data processing, and customizable dashboards for effective decision-making.

#20 eSputnik 0.01%

eSputnik is a marketing automation platform that helps businesses to automate and streamline their marketing processes, such as email marketing, lead nurturing, and customer engagement. It offers a user-friendly interface and various pre-built templates to simplify the creation and management of marketing campaigns. The platform is designed to help businesses grow their customer base and revenue by providing personalized and targeted marketing experiences.

#21 ChurnZero 0.01%

ChurnZero is a customer data platform that helps businesses to retain customers and reduce churn by providing comprehensive tools for customer analysis, segmentation, and targeted outreach. It enables companies to proactively identify at-risk customers, understand their needs, and take personalized actions to retain them.