.de websites Customer data platform Usage Statistics and Market Share in Germany (.de)

We are tracking usage statistics and market share of 20 web technologies in Customer data platform in Germany (.de). In February 2025 the most popular web technology in Customer data platform in Germany (.de) is Tealium with 55% market share. In second place there is Adobe Experience Platform Identity Service with 27% market share. After that there are Segment with 9%, Emarsys with 1% and SALESmanago with 1% market share. Top 5 web technologies together have 93% market share. The remaining 15 web technologies in Customer data platform have a combined market share of 7%. Global Customer data platform market share report is available here.

Customer data platform Market Share in Germany (.de) in February 2025
About Customer data platform

We are tracking 20 different technologies in Customer data platform.

There are 18,281 websites using Customer data platform in Germany (.de websites) in out database.

Customer data platform Usage Statistics and Market Share in Germany (.de) in February 2025
Technologies in Customer data platform in Germany (.de)
  • Tealium Tealium

    Tealium is a US company that sells enterprise tag management system and marketing software.

  • Adobe Experience Platform Identity Service Adobe Experience Platform Identity Service

    Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.

  • Segment Segment

    Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.

  • Emarsys Emarsys

    Emarsys is a cloud-based B2C marketing platform.

  • SALESmanago SALESmanago

    SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.

  • Rudderstack Rudderstack

    Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

  • Sirdata Sirdata

    Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.

  • Exponea Exponea

    Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.

  • Salesforce Audience Studio Salesforce Audience Studio

    Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

  • Ometria Ometria

    Ometria is a customer insight and marketing automation platform.

  • BlueConic BlueConic

    BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.

  • Listrak Listrak

    Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.

  • Cooladata Cooladata

    Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.

  • Insider Insider

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

  • mParticle mParticle

    mParticle is a mobile-focused event tracking and data ingestion tool.

  • PriceSpider PriceSpider

    PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.

  • Treasure Data Treasure Data

    Treasure Data is the only enterprise customer data platform.

  • Optimove Optimove

    Optimove is a relationship marketing hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies.

  • ChurnZero ChurnZero

    ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.

  • Lytics Lytics

    Lytics is a customer data platform built for marketing teams.

Customer data platform Market Share History in Germany (.de) in Last 12 Months
Technology April 2024May 2024June 2024July 2024August 2024September 2024October 2024November 2024December 2024January 2025February 2025
Tealium53.62%53.68%53.72%53.63%53.63%53.59%53.57%53.40%53.65%54.83%54.92%
Adobe Experience Platform Identity Service29.35%29.34%29.30%29.36%29.37%29.40%29.41%29.65%29.34%27.56%27.39%
Segment10.24%10.24%10.23%10.16%10.13%10.12%10.12%10.08%8.53%8.61%8.61%
Emarsys4.86%4.81%4.81%4.87%4.89%4.90%4.91%4.89%5.73%6.02%6.03%
SALESmanago0.57%0.58%0.57%0.58%0.59%0.60%0.60%0.59%0.81%0.81%0.81%
Salesforce Audience Studio0.28%0.28%0.28%0.28%0.27%0.27%0.27%0.26%0.31%0.22%0.22%
Sirdata0.21%0.21%0.21%0.21%0.23%0.23%0.23%0.23%0.42%0.56%0.59%
Exponea0.21%0.21%0.21%0.22%0.23%0.22%0.22%0.22%0.29%0.28%0.30%
Listrak0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.15%0.11%0.08%0.08%
Ometria0.15%0.14%0.15%0.15%0.15%0.15%0.15%0.15%0.16%0.17%0.18%
Rudderstack0.13%0.13%0.13%0.13%0.13%0.13%0.14%0.14%0.37%0.57%0.60%
Insider0.08%0.08%0.08%0.09%0.09%0.09%0.09%0.09%0.05%0.04%0.04%
mParticle0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.06%0.04%0.04%
BlueConic0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.04%0.06%0.08%0.08%
Cooladata0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.03%0.05%0.04%0.04%
ChurnZero0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%
PriceSpider0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.01%0.02%0.02%0.02%
Lytics0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.01%0.01%0.01%
Treasure Data0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.02%0.02%0.02%