Customer data platform Usage Statistics and Market Share in Germany (.de)
We are tracking usage statistics and market share of 19 web technologies in Customer data platform in Germany (.de). In September 2024 the most popular web technology in Customer data platform in Germany (.de) is Tealium with 54% market share. In second place there is Adobe Experience Platform Identity Service with 29% market share. After that there are Segment with 10%, Emarsys with 1% and SALESmanago with 1% market share. Top 5 web technologies together have 94% market share. The remaining 14 web technologies in Customer data platform have a combined market share of 6%. Global Customer data platform market share report is available here.
About Customer data platform
We are tracking 19 different technologies in Customer data platform.
There are 21,085 websites using Customer data platform in Germany (.de websites) in out database.
Customer data platform Usage Statistics and Market Share in Germany (.de) in September 2024
#1 Tealium 
53.63%
#2 Adobe Experience Platform Identity Service 
29.37%
#3 Segment 
10.13%
#4 Emarsys 
4.90%
#5 SALESmanago 
0.59%
#6 Salesforce Audience Studio 
0.27%
#7 Sirdata 
0.23%
#8 Exponea 
0.22%
#9 Listrak 
0.15%
#10 Ometria 
0.15%
#11 Rudderstack 
0.13%
#12 Insider 
0.09%
#13 mParticle 
0.05%
#14 BlueConic 
0.04%
#15 Cooladata 
0.03%
#16 ChurnZero 
0.01%
#17 PriceSpider 
0.01%
#18 Lytics 
0.00%
#19 Treasure Data 
0.00%
Technologies in Customer data platform in Germany (.de)
Tealium
Tealium is a US company that sells enterprise tag management system and marketing software.
Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Segment
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Emarsys
Emarsys is a cloud-based B2C marketing platform.
SALESmanago
SALESmanago is a no-code marketing automation and customer data platform designed for mid-sized buinesses and enterprises.
Salesforce Audience Studio
Salesforce Audience Studio is a customer data marketplace that only other platform users can access.
Sirdata
Sirdata is a self-service, third party data-collecting platform that specialises in the collection of behavioural data, predictive targeting and selling of audience segments.
Exponea
Exponea is a cloud-based marketing analysis platform suitable for large and midsize organisations in a variety of industries.
Listrak
Listrak is a AI-based marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Ometria
Ometria is a customer insight and marketing automation platform.
Rudderstack
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Insider
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
mParticle
mParticle is a mobile-focused event tracking and data ingestion tool.
BlueConic
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Cooladata
Cooladata is a data warehouse and behavioral analytics platform designed for gaming, elearning, ecommerce, SaaS, and media companies.
ChurnZero
ChurnZero is a real-time customer success platform that helps subscription businesses fight customer churn.
PriceSpider
PriceSpider is an advanced retail data technology company that provides insights about consumer purchasing behavior.
Lytics
Lytics is a customer data platform built for marketing teams.
Treasure Data
Treasure Data is the only enterprise customer data platform.
Customer data platform Market Share History in Germany (.de) in Last 12 Months
| Technology | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | May 2024 | June 2024 | July 2024 | August 2024 | September 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tealium | 53.55% | 53.55% | 53.54% | 53.54% | 53.59% | 53.62% | 53.68% | 53.72% | 53.63% | 53.63% | 53.63% |
| Adobe Experience Platform Identity Service | 29.40% | 29.41% | 29.42% | 29.38% | 29.39% | 29.35% | 29.34% | 29.30% | 29.36% | 29.37% | 29.37% |
| Segment | 10.34% | 10.32% | 10.32% | 10.32% | 10.23% | 10.24% | 10.24% | 10.23% | 10.16% | 10.13% | 10.13% |
| Emarsys | 4.81% | 4.82% | 4.82% | 4.86% | 4.84% | 4.86% | 4.81% | 4.81% | 4.87% | 4.89% | 4.90% |
| SALESmanago | 0.56% | 0.57% | 0.57% | 0.56% | 0.57% | 0.57% | 0.58% | 0.57% | 0.58% | 0.59% | 0.59% |
| Salesforce Audience Studio | 0.27% | 0.27% | 0.27% | 0.27% | 0.28% | 0.28% | 0.28% | 0.28% | 0.28% | 0.27% | 0.27% |
| Exponea | 0.22% | 0.22% | 0.22% | 0.21% | 0.22% | 0.21% | 0.21% | 0.21% | 0.22% | 0.23% | 0.22% |
| Sirdata | 0.20% | 0.20% | 0.18% | 0.21% | 0.23% | 0.21% | 0.21% | 0.21% | 0.21% | 0.23% | 0.23% |
| Ometria | 0.15% | 0.15% | 0.16% | 0.15% | 0.15% | 0.15% | 0.14% | 0.15% | 0.15% | 0.15% | 0.15% |
| Listrak | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% |
| Rudderstack | 0.12% | 0.12% | 0.13% | 0.12% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% | 0.13% |
| Insider | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.08% | 0.09% | 0.09% | 0.09% |
| BlueConic | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% | 0.04% |
| mParticle | 0.04% | 0.04% | 0.04% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% | 0.05% |
| Cooladata | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| ChurnZero | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Treasure Data | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Lytics | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| PriceSpider | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |